How to create and earn SaaS | Part 16 | Own mobile network WI-FI
Creating technology and being in the technological paradigm is always more profitable. On the basis of platforms, in turn, you can easily create - products and services b2b, b2c, version 2.0, the next, conceptually new technology in the segment. Although, from a business point of view, this is not always profitable. According to the textbooks, one should start with the sales of “stools” (MVP), and if successful, build the Shuttles and develop them. But we are engineers and are not always rational - we will first make a hat that is not needed by everyone, and then we will make 7 of it, but small and demanded. So, today cases, how to create services (products) on the basis of the technological platform - your local MVNO on the basis of the ComfortWay platform .
ComfortWay Platform
The ComfortWay Platform is a technological solution for Internet access. Client platform 3G-Wi-Fi router, the platform itself with functions (billing +):
While on the basis of the platform, a line of products is being created for tourists traveling around the world and I already wrote about these solutions.
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We create our mobile WI-FI network (b2b product)
We have a platform. How can I apply it for business? Restriction - the platform is built using the channel of GSM operators, and they have a) fairly cheap corporate rates b) have specialized solutions for companies - BYOD, VPN. The answer is obvious - in roaming, and yes, no one has yet canceled it in Russia. Let us designate potential solution partners - these are hotels, taxis, oriented to work with tourists, car rental service - rent cars, international carriers. All options are focused on tourism - moving the client to the roaming zone. It is not advisable to build such networks in the home network due to competition with GSM operators, but if you see a niche, then why not? In fact, we remain in the same niche in which we worked, but at the same time, we repackage the capabilities of the platform for consumers who can earn on resale services for visitors. At the beginning of the development of the project - it was not obvious - everything, including the architecture, was focused on the creation of the device. Partner functionality was not considered.
Hotel chain
What for
Connecting a new device
MVNO management
From the point of view of improvements, the creation of a partner service consisted in the refinement of the billing system - the functional of the LC partner.
Mobile Network Client
Building an Intranet Internet Access Network
In companies, it is possible to build MVNO based not on issues of economy, but from the point of view of control - on ComfortWay, all control is transferred to the partner (client) side.
Advantages of corporate access network on the platform
Those. The main goal of the technology is to provide employees with secure access to the corporate network and the Internet as a whole without roaming charges on their mobile devices.
Access SaaS Solution
Another “delicious” case that can be implemented on the basis of the platform is the connection of a cloud service client through the platform. Case - one service - customers of the service. We are now implementing such a case with DentalCloud and I will definitely tell you what happens in the end. In general, today I tried to show an example of how to build (from a business point of view and with minimal modifications) new services on a technological platform, which was initially positioned solely on b2c, the tourist segment. It was - a device for tourists (client platform). Steel - service for partners and corporate clients.
And, importantly, the development of technology in products is not a pivot, but a logical, painless development that does not require large expenditures (for startups to note).
Alexey Kalachnikov
Materials series "How to create and earn on SaaS"
ComfortWay Platform
The ComfortWay Platform is a technological solution for Internet access. Client platform 3G-Wi-Fi router, the platform itself with functions (billing +):
- activate, deactivate devices
- setting traffic consumption limits by users
- tariff setting for users.
- partner's personal account
- API for connecting third-party services
- calls, sending sending SMS
While on the basis of the platform, a line of products is being created for tourists traveling around the world and I already wrote about these solutions.
')
We create our mobile WI-FI network (b2b product)
We have a platform. How can I apply it for business? Restriction - the platform is built using the channel of GSM operators, and they have a) fairly cheap corporate rates b) have specialized solutions for companies - BYOD, VPN. The answer is obvious - in roaming, and yes, no one has yet canceled it in Russia. Let us designate potential solution partners - these are hotels, taxis, oriented to work with tourists, car rental service - rent cars, international carriers. All options are focused on tourism - moving the client to the roaming zone. It is not advisable to build such networks in the home network due to competition with GSM operators, but if you see a niche, then why not? In fact, we remain in the same niche in which we worked, but at the same time, we repackage the capabilities of the platform for consumers who can earn on resale services for visitors. At the beginning of the development of the project - it was not obvious - everything, including the architecture, was focused on the creation of the device. Partner functionality was not considered.
Hotel chain
What for
- Providing additional services to guests
- Reducing the cost of building a hotel’s Internet access network
- Consumption services not only in the hotel
- Operational and zero cost of deployment
- Run during the day
- No license required for communication services. Hotels hosting guests in Sochi or Crimea are just vendor agents
- The result is a satisfied guest.
Connecting a new device
MVNO management
From the point of view of improvements, the creation of a partner service consisted in the refinement of the billing system - the functional of the LC partner.
Mobile Network Client
Building an Intranet Internet Access Network
In companies, it is possible to build MVNO based not on issues of economy, but from the point of view of control - on ComfortWay, all control is transferred to the partner (client) side.
Advantages of corporate access network on the platform
- Access to the mobile Internet from your smartphone / tablet / laptop around the world without roaming payments. Basic offer: subscription fee of $ 19 per month, 1 Gb included in the world, additional traffic at $ 19 per Gb.
- Built-in VPN for secure access to the corporate network with a traffic compression algorithm.
- Built-in encrypted storage of important data with remote management by a system administrator. It is required that users do not save documents on their smartphone / laptop.
- Built-in traffic checking for viruses.
- Restriction of access to entertainment resources with the ability to remotely configure black and white lists6. Hardware authorization on key resources (analogue of HASP-key).
- New features are easily added "in the air", because The device is a mini-computer on Linux.
- External battery for charging smartphones and tablets - very convenient to travel.
Those. The main goal of the technology is to provide employees with secure access to the corporate network and the Internet as a whole without roaming charges on their mobile devices.
Access SaaS Solution
Another “delicious” case that can be implemented on the basis of the platform is the connection of a cloud service client through the platform. Case - one service - customers of the service. We are now implementing such a case with DentalCloud and I will definitely tell you what happens in the end. In general, today I tried to show an example of how to build (from a business point of view and with minimal modifications) new services on a technological platform, which was initially positioned solely on b2c, the tourist segment. It was - a device for tourists (client platform). Steel - service for partners and corporate clients.
And, importantly, the development of technology in products is not a pivot, but a logical, painless development that does not require large expenditures (for startups to note).
Alexey Kalachnikov
Materials series "How to create and earn on SaaS"
- Part I | remove all unnecessary, hit the target, experiment
- Part 2 | invaluable experience of Russian ISV
- Part 3 | sales through an affiliate channel that may not be needed
- Part 4 | Startup Quickme - communication and collaboration of small teams
- Part 5 | widespread SaaS integration, how nice the threat is to the rest of the software business or how 1 + 1 turns into 3
- Part 6 | Quickme story for partners or 7 reasons to do things together
- Part 7 | why not sell SaaS?
- Part 8 | SaaS - the realities of the Russian market
- Accidentally forgotten Part 9 | Legal Fog SaaS
- Part 10 | Business Model Metrics
- Part 11 / Cloud Services Reviews / UX and Usability Testing
- Part 12 | Mobile revolution of access to the clouds: how to change the operator in "one click"
- Part 13 / Three steps roaming technologies
- Part 14 | Somersaults with prices
- Part 15 | Virtual SIM? No, not heard
- Part 16 | Own mobile network WI-FI
- Part 17 | Personal data and medical secrets in the cloud
Source: https://habr.com/ru/post/254113/
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