How to improve the monetization of games using the CDN

Games are a global business that almost every day opens up new opportunities for those who understand its laws. The basic rule for increasing profits is a steady increase in the number of players. The global market provides unprecedented revenue growth opportunities. The Internet gives more than two billion people access to various types of entertainment on the Web, and more than half of these people are potential players.

Creating a new game, as a rule, the developer focuses on the plot and the original graphic solution. However, no less (if not more), the infrastructure of the project is important, which is essentially responsible for the experience that the player will receive from the game process itself.

Using CDN can significantly improve this experience, and subsequently improve monetization. We list the main advantages of using CDN.
')
High download speed. CDN significantly increases the speed of downloading game files, updates and additional content, and also provides reliable network accessibility.

The increase in the number of players. High speed of receiving content in turn increases the loyalty of players and attracts new ones to the project.

Profit growth. With the growth of the total number of players, the number of in-game purchases proportionally increases (game currency, paid improvements and additional content).

Savings on iron. With the growing number of players, you do not have to constantly invest in upgrading your equipment. CDN distributes the network load between its own servers, which allows players to download data from the most geographically close to them caching servers, thereby significantly reducing the load on the main server storing this data. This can be useful, including when downloading "heavy" updates by a large number of players at the same time.

Even the most interesting and beautiful game will not be able to become popular if it is constantly slowing down, and before playing it you need to download the latest update to it for hours. Moreover, the waiting time of players directly affects the resulting income from the game. Using a network of fast distribution of content with reliable network availability, every millisecond players make more in-game purchases, and you get more profit.

What should developers and publishers pay attention to?

Network delays are especially critical for modern real-time games. Delays make players frustrated and go to other projects. To prevent them, you should use not only the most powerful hardware, but also the most efficient network infrastructure.

Network availability. The next thing you need to pay attention to is network accessibility. Playgrounds should have strong infrastructure and resiliency at all possible points. This will minimize the chances of players leaving your project. CDN provides the highest level of resiliency through multiple data duplication and the use of hundreds of thousands of servers around the world.

Scalable. A successful game can attract a lot of players, and your infrastructure must be able to cope with the increasing load. The best way to guarantee fast scalability is to use CDN, cloud technologies in addition to hosting or renting dedicated servers. The optimal management of resources and the use of CDNs will reduce the cost of expanding the infrastructure by redistributing the load between CDN servers around the world. Thus, you can invest more in the development of the game.

Selectel provides a network of over 150,000 caching nodes, which allows you to guarantee instant distribution of game content around the world. Multiple redundant channels and multi-stage data protection ensure the project lack of delays and 100% network availability.

We also offer you to get acquainted with an interesting infographic on the increase in the speed of loading sites when using CDN.

If for one reason or another you cannot leave comments here - welcome to our blog .