Usability Bulletin. Issue number 17

Professional Conference Social Experience 2008, Moscow May 22-23

| Registration forms must die!
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| A. Kramer: A few words about usability and online shopping

| Susan Fowler: Got something to say? Write in User Experience

| 25 years in usability: Jacob Nielsen's summary, written by him

| Jacob Nielsen: User vs. designer-designer - bridging the difference of views



Professional Conference Social Experience 2008, Moscow May 22-23
The organizers of the User Experience Russia 2007 conference present a new project of the Experience series: on May 22 and 23, the Social Experience 2008 conference will take place in Moscow! The first professional conference is devoted to the creation, development and increase of profitability of social networking projects: social networks, the blogosphere, dating, online games.

Registration forms must die!
A well-known fact: site visitors do not like to register, while the owner of the resource is extremely necessary. The solution may be the so-called "smooth connection", which allows you to abandon the client registration form. Luke Wroblewski, Product Design Director for Yahoo!

A. Kramer: A few words about usability and online shopping
“Internet-like-place-advertising” is ten times more understandable for business than “Internet-like-place-trading”. And the majority of users meanwhile consider payment for goods and services on the web to be unreliable. It is better to look at the pictures, and then go and buy "live" ... But right?

Susan Fowler: Got something to say? Write in User Experience
The editors of User Experience, the official publication of the UPA (Usability Professionals Association), invite authors from Russia to publish their articles.

25 years in usability: Jacob Nielsen's summary, written by him
Since 1983, when I started, the usability market grew by 5000%. This is a great job and - still - a promising career for new people. I completely devoted my time to usability in 1983, and a few months ago I celebrated 25 years of experience. It seems like a good time to make an inventory.

Jacob Nielsen: User vs. designer-designer - bridging the difference of views
The better the designer imagines the target audience of the product being developed, the smaller the number of usability testing needed. But it’s impossible to do without analysis and without testing. This is a new article by Jacob Nielsen.