In a study conducted by the
Pew Internet & American Life Project last fall, it turned out that young netizens, depending on gender and age, use social sites in different ways.
For example, 60% of boys (that is, roughly speaking, “adult boys”) are looking for new friends on the Internet, while only 46% of girls are hunting such girls. Nevertheless, it is the older women who are the most active users of social sites, and they are more than all the others interested in flirting and romantic dating.
Amanda Lenhart, one of the authors of the study, believes that this is precisely the fact that it is girls who are targeted by advertising “secure network life,” writes the
New York Times .