Tactile sensations

I went to the Beeline website and saw an advertisement for the service:

It is proposed to replenish the account on the mobile with a bank card. Depicted mobile slider. When you hover on the flash drive itself, the cursor turns into a bank card. Further, when you hit the mobile, and make a characteristic gesture of the card from top to bottom, money appears on the phone and it opens. Texts and further action omit for unimportance. And just below - a book, whose pages are scrolling without pressing buttons, with a mouse gesture.

And I liked the fact that there is a pleasant imitation of a living gesture, how to spend a card to withdraw money, how to flip a book. The metaphor was a success and the action on the screen is transmitted in the same way as the sensation in life.

I wanted to share this and get your opinion.