Making users subscribe to your startup is really difficult. That is why young companies often create promotional codes to encourage users to invite friends in exchange for discounts and bonuses.
And even though we all heard stories about how one person collected thousands of dollars in the form of referral bonuses from startups like Uber and Lyft, there was not a single company on the market that focused on earning income solely from the
promotional codes of other startups.
Meet PromoAffiliates, a company that runs personal and online marketing campaigns for startups such as Postmates, Lyft, and many other startups. The company from Los Angeles led more than 100,000 users for Uber and Lyft, with more than 30,000 users for Lyft in just one month.
The idea of the company appeared when the founder and CEO Aaron Lepp tried to bring people to the party where he was a promoter. He gave his personal Uber promotional code to the guests and soon he realized that he could make more money by promoting startups than by bars and clubs.
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After several months of using his personal promotional codes to register, Lepp decided to go directly to startups and find out if they would pay him in cash, and not in bonuses.
Today, PromoAffiliates uses its network of several thousand freelancers to send hundreds of thousands of users to more than a dozen startups.
Interestingly, the company works with startups and narrower services in order to correct advertising bonuses during periods of serious imbalance of supply / demand. For example, Lyft recently offered Leipa a 48-hour period during which they will pay $ 1,000 for each new driver, and the new driver also receives $ 1,000.