Social networks in business
Hearing in the crowd the combination of the words "social network" most people with a shudder
or will remember with pleasure Odnoklassniki who have become synonymous with these words
or gaining momentum "in contact" .
But to believe that Runet spawned only these, in general, entertainment networks,
not very true. In this essay we will try to tell you how modern business
can make money on social networks, as well as extract a lot of intangible
assets that business development just does not interfere.
First you need to classify social networks that are developing in Runet,
since here everything happens very “in its own way”, not like in the USA, Europe
or Asia.
Social networks in general can be divided into the following subtypes:
- general networks: " In
Contact ", Odnoklassniki.ru ,
World Tesen , ...;
')
- thematic networks: toodoo.ru ,
Habrahabr , Avtokadabra ,
...;
- professional networks: pro2.ru ,
My Circle , ...;
- special purpose networks (created by companies on the intranet or network
accompanying offline events): social network for Privatbank employees
(about 40 thousand participants), Network.Barcamp.lv
(more than 1 thousand participants).
Now see what each kind of social network can bring to you and your
business.
General social networks
The word “crowd” characterizes these networks very well. Huge masses
people of completely different wealth and social status spend here very
a lot of time. Every user has a very detailed profile on such a network.
revealing both personal and professional aspects of a person’s life. Often
people in such networks, forgetting that they are registered under their real names
(obligatory conditions of these networks), get involved in skirmishes not coloring them
in multiple subject groups. They may also not be shown at best.
view on photos by other users - just indicate them on the downloaded
photographs. What is the use of it for you?
If you are a recruiter, then by accessing these networks you will be able to find out about the candidate for
position in your company such information that is not written in the resume and which
will not come up for an interview in any way, thereby reducing for you the percentage of “recruiting
marriage. "
You can also create and develop a popular community by your company profile.
in the network and, typing a sufficient number of users, promote your
product or service.
Thematic social networks
It's all very simple. Not only professionals gather in these places.
and masters of their craft, but also just people who are passionate about and love what they do.
If you are looking for a dedicated, experienced employee, then start your search here.
Also, if the network concerns the profile of your company, then you can give on this resource
advertising, not worrying about the efficiency and level of return on the money invested
- the best place on the Internet you can not find. You can also sponsor rubrics and
conduct promotions and contests, increasing the loyalty of industry gurus to your
brand
Professional social networks
These networks mainly aim at hiring. Here the participants try
put yourself in the best light by publishing resume profiles where they show their
merit. Recruiters and HR employees love to visit these sites for searching.
candidates for the position. Benefits of finding employees for your company
It is in these networks that are obvious:
- You are watching a summary of people selected only by their criteria, sifting out
"garbage". Reduced time for correspondence with the applicant and a request from him
resume does not take much time. Also, HR department employees do not need to spend
time to decrypt outlandish file formats in which job seekers often
send your resumes. It is very easy to catalog found in the network itself,
“favorites”, tags and many other tools are at your disposal.
- Correspondence by internal network mail guarantees delivery of the message to the participant
network. Your email will not be eaten by spam filter.
- Professional networking groups will allow you to “hear” your candidate
before the interview, see how competently and professionally he puts and
answers questions posed by other network members.
In addition, in these networks you can check how loyal the employee is.
your company, for example, before a potential increase. Offer him anonymously
higher salary and - watch the reaction.
Special purpose networks
These networks usually serve to improve communications in very geographically
separated and crowded companies. In such networks it is convenient to discuss informally.
setting plans and new ideas, as well as planning meetings and preparing
to events. Communication in such a network does not mix with messages in systems
project management and service e-mail, which allows you to separate the formal and informal
communication Employees of the companies in which corporate social networks are introduced,
usually very warmly about these initiatives. Especially since they divert
attention of staff from public social networks and further motivate
stay exactly in your company where there are so many virtual friends to whom
upon dismissal, access will naturally be closed! Negative sides of what
your staff "sits" in the "social":
The most important "evil" is the huge time spent on this pastime.
Employees take time exclusively from the working “eight-hour”.
Next, you need to remember that networks are often infested with corporate secrets, which
rendered by staff on special or negligence. Delete this information
subsequently very difficult. Also the presence of such networks and profiles of your staff
they increase staff turnover - recruiters of competitors are not asleep and, more than
The profile of your employee is accurate, the more contacts with recruiters it produces.
Be alert!
Conclusion
Social networks are the greatest blessing of the modern Internet and very big
danger. Only competent corporate policy on work bans / permits
in this environment in the near future will play a decisive role in what level of loyalty
to the company will be your employees.
Wired Magazine put the “unlocked” social networks in the workplace the same
important motivational tool like adequate salary and convenience of location
office.
The article is written using materials from Igor
Osadchy and PRO2 teams
Vyacheslav Baransky
Source: Royber PC
or will remember with pleasure Odnoklassniki who have become synonymous with these words
or gaining momentum "in contact" .
But to believe that Runet spawned only these, in general, entertainment networks,
not very true. In this essay we will try to tell you how modern business
can make money on social networks, as well as extract a lot of intangible
assets that business development just does not interfere.
First you need to classify social networks that are developing in Runet,
since here everything happens very “in its own way”, not like in the USA, Europe
or Asia.
Social networks in general can be divided into the following subtypes:
- general networks: " In
Contact ", Odnoklassniki.ru ,
World Tesen , ...;
')
- thematic networks: toodoo.ru ,
Habrahabr , Avtokadabra ,
...;
- professional networks: pro2.ru ,
My Circle , ...;
- special purpose networks (created by companies on the intranet or network
accompanying offline events): social network for Privatbank employees
(about 40 thousand participants), Network.Barcamp.lv
(more than 1 thousand participants).
Now see what each kind of social network can bring to you and your
business.
General social networks
The word “crowd” characterizes these networks very well. Huge masses
people of completely different wealth and social status spend here very
a lot of time. Every user has a very detailed profile on such a network.
revealing both personal and professional aspects of a person’s life. Often
people in such networks, forgetting that they are registered under their real names
(obligatory conditions of these networks), get involved in skirmishes not coloring them
in multiple subject groups. They may also not be shown at best.
view on photos by other users - just indicate them on the downloaded
photographs. What is the use of it for you?
If you are a recruiter, then by accessing these networks you will be able to find out about the candidate for
position in your company such information that is not written in the resume and which
will not come up for an interview in any way, thereby reducing for you the percentage of “recruiting
marriage. "
You can also create and develop a popular community by your company profile.
in the network and, typing a sufficient number of users, promote your
product or service.
Thematic social networks
It's all very simple. Not only professionals gather in these places.
and masters of their craft, but also just people who are passionate about and love what they do.
If you are looking for a dedicated, experienced employee, then start your search here.
Also, if the network concerns the profile of your company, then you can give on this resource
advertising, not worrying about the efficiency and level of return on the money invested
- the best place on the Internet you can not find. You can also sponsor rubrics and
conduct promotions and contests, increasing the loyalty of industry gurus to your
brand
Professional social networks
These networks mainly aim at hiring. Here the participants try
put yourself in the best light by publishing resume profiles where they show their
merit. Recruiters and HR employees love to visit these sites for searching.
candidates for the position. Benefits of finding employees for your company
It is in these networks that are obvious:
- You are watching a summary of people selected only by their criteria, sifting out
"garbage". Reduced time for correspondence with the applicant and a request from him
resume does not take much time. Also, HR department employees do not need to spend
time to decrypt outlandish file formats in which job seekers often
send your resumes. It is very easy to catalog found in the network itself,
“favorites”, tags and many other tools are at your disposal.
- Correspondence by internal network mail guarantees delivery of the message to the participant
network. Your email will not be eaten by spam filter.
- Professional networking groups will allow you to “hear” your candidate
before the interview, see how competently and professionally he puts and
answers questions posed by other network members.
In addition, in these networks you can check how loyal the employee is.
your company, for example, before a potential increase. Offer him anonymously
higher salary and - watch the reaction.
Special purpose networks
These networks usually serve to improve communications in very geographically
separated and crowded companies. In such networks it is convenient to discuss informally.
setting plans and new ideas, as well as planning meetings and preparing
to events. Communication in such a network does not mix with messages in systems
project management and service e-mail, which allows you to separate the formal and informal
communication Employees of the companies in which corporate social networks are introduced,
usually very warmly about these initiatives. Especially since they divert
attention of staff from public social networks and further motivate
stay exactly in your company where there are so many virtual friends to whom
upon dismissal, access will naturally be closed! Negative sides of what
your staff "sits" in the "social":
The most important "evil" is the huge time spent on this pastime.
Employees take time exclusively from the working “eight-hour”.
Next, you need to remember that networks are often infested with corporate secrets, which
rendered by staff on special or negligence. Delete this information
subsequently very difficult. Also the presence of such networks and profiles of your staff
they increase staff turnover - recruiters of competitors are not asleep and, more than
The profile of your employee is accurate, the more contacts with recruiters it produces.
Be alert!
Conclusion
Social networks are the greatest blessing of the modern Internet and very big
danger. Only competent corporate policy on work bans / permits
in this environment in the near future will play a decisive role in what level of loyalty
to the company will be your employees.
Wired Magazine put the “unlocked” social networks in the workplace the same
important motivational tool like adequate salary and convenience of location
office.
The article is written using materials from Igor
Osadchy and PRO2 teams
Vyacheslav Baransky
Source: Royber PC
Source: https://habr.com/ru/post/25132/
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