Marketers have?

Currently I am writing a thesis. I am working on creating a brand for a well-known company.

At the moment I am at the stage of name formation.

After analyzing the market, identifying the target audience, initiating the idea, positioning, the following provisions emerged, which the product name should answer

I have some ideas, but I would really like to listen to habrachelovek)) How would you name this product?

here are the provisions:

1. The name should be short enough. The short name is easier for consumers to remember.



2. The name must have a meaning, meaning.



3. Excellent from others in the market. In fact, in our market there is only one product with a unique name - “Ultimate” gasoline, which can be translated as “the last, final, ultimate”. It can be assumed that consumers translate this name as “Ultimatum”.

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4. The name should establish a communication process with our target customers. Therefore, it should be close to them in spirit.



5. The name should not cause negative emotions, associations.



6. At least the spelling of the name should be in Latin. This condition is used because of the specifics of our target audience.



7. This name is an English word that should be simple and comprehensible for our consumers, although it is implied that our target audience is fluent in English.



8. The name should associate the following emotional values ​​embedded in our product:

confidence

result

control

speed

swiftness

acceleration

championship

development

hardness

power

leadership

elitism

premium



The main idea of ​​the brand: "achieving results through control over the situation"



Thanks in advance to everyone who will try to help) I apologize for not being able to bring the work completely done ...