Learning Piaru!
I was looking for something on SMI2 , and I saw a very impressive title on the ad inset. We shake on a mustache one of the effective methods of moving an object! One of the important tasks in advancing is to neutralize criticism, because if people sense direct advertising, they immediately begin to resist, the message is banned by their internal filters and does not reach the goal. There are many methods of neutralization, here’s how one of them works:
Here is the title: " Svetlana Medvedeva: what lies behind the spectacular appearance ."
Remember one thing : you always need to talk about something else! The promoted object is mentioned in passing so that the statement can not argue, and all the criticism falls on the meaningless part of the message. If, for example, we openly begin to discuss the appearance of the above-mentioned person, then each person will decide this question for himself separately, and the choice may fall in the wrong direction to the promoter.
')
If you give it in such a context, then no one seems to be sure that the exterior is spectacular, the question is different - what is hidden under it ?! Damn, to whom it is interesting :) It is clear that no one cares about the answer and the article is about nothing at all, only this title is needed here. So we learn from the Kremlin PR-service.
I am sure that other materials will follow, PR-campaigns from one action does not happen :)
Have a great weekend everyone!
PS Preparation of PR training is in full swing! Start very soon. Everything turns out in such a way that I myself did not anticipate when I took on this business :) There will be three levels of training, a lot of invited pros and super-interesting bonuses at each of the steps for participants. So follow the news , all major announcements will be made first through this newsletter, then on the blog. The content of the basic and advanced parts is almost ready, in the process of recording interviews with invited pros. The content of the VIP part with mega-advanced technicians is almost ready, and there is already an agreement with SUCH people that you do not even expect :). So we wish this universe good luck, will soon be very fun.
Here is the title: " Svetlana Medvedeva: what lies behind the spectacular appearance ."
Remember one thing : you always need to talk about something else! The promoted object is mentioned in passing so that the statement can not argue, and all the criticism falls on the meaningless part of the message. If, for example, we openly begin to discuss the appearance of the above-mentioned person, then each person will decide this question for himself separately, and the choice may fall in the wrong direction to the promoter.
')
If you give it in such a context, then no one seems to be sure that the exterior is spectacular, the question is different - what is hidden under it ?! Damn, to whom it is interesting :) It is clear that no one cares about the answer and the article is about nothing at all, only this title is needed here. So we learn from the Kremlin PR-service.
I am sure that other materials will follow, PR-campaigns from one action does not happen :)
Have a great weekend everyone!
PS Preparation of PR training is in full swing! Start very soon. Everything turns out in such a way that I myself did not anticipate when I took on this business :) There will be three levels of training, a lot of invited pros and super-interesting bonuses at each of the steps for participants. So follow the news , all major announcements will be made first through this newsletter, then on the blog. The content of the basic and advanced parts is almost ready, in the process of recording interviews with invited pros. The content of the VIP part with mega-advanced technicians is almost ready, and there is already an agreement with SUCH people that you do not even expect :). So we wish this universe good luck, will soon be very fun.
Source: https://habr.com/ru/post/25100/
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