Improving search results on mobile devices
Hi, Habr! Do you often look for something on your smartphone? Stumbled upon horrible mobile versions of sites? From this day everything must change.
Search on mobile devices is different from the desktop: users need up-to-date and up-to-date results no matter where they are or how well they use the connection. Mobile app? Wonderful. “Classic” website? Good. Mobile version? Excellent. But what to do if the developer did not take care of competent handling of redirects from the desktop version to the mobile version? Because of this, users lose time, sometimes - money, nerves, plane tickets and much more.
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As mobile devices are increasingly used to access the network, the Internet and our algorithms must adapt to new conditions.
We started with updates that ensure the proper configuration and viewing of sites in the results on modern devices . After that, we made it easier for users to define pages that were optimized for mobile devices and implemented application indexing to display useful information from applications. Today we will tell about two important changes that will help users more often find content adapted for mobile devices.
From April 21, we will change the ranking of results: the convenience of the page for mobile devices will be taken into account by the search engine as a signal. The new algorithm will affect mobile search in all languages ​​around the world and greatly change the search results on mobile devices. Users will more often find relevant, high-quality pages optimized for viewing from mobile phones and tablets.
To make it easier for site developers to adapt to the new conditions that will appear as a result of these changes, we have prepared a guide for creating websites optimized for mobile devices . For almost two months, webmasters can prepare for the coming changes with the following tools that allow you to understand how Googlebot sees pages:
The second change you can appreciate today. Six months ago, we already talked about the beginning of the application indexing program. At that time, the search engine could show content from indexed applications in search results if two conditions were met. First, the user must be logged in to the Google account, and secondly, the application must be installed on the user's smartphone / tablet.
Now, in the results of search results, not only information from the installed programs is used, but also the contents of the indexed Android applications that are available on Google Play. In other words, all that is required for the appearance of search results from the application is to log in to your Google account and use the search on the Android device. Thus, everyone gets what they want: users are important and necessary content, developers are a link to their application on Google Play, if the user likes the content.
If you, the developer, want Google search to get information from your application, check out our step-by-step guide on the developer site .
That's all. Update applications, implement indexing of their content, check your sites for proper content adaptation for mobile phones, and may thepower of Google Search be with you.
If you have questions about sites for mobile devices or indexing applications - visit our webmaster forum and our community , they will help you there!
Search on mobile devices is different from the desktop: users need up-to-date and up-to-date results no matter where they are or how well they use the connection. Mobile app? Wonderful. “Classic” website? Good. Mobile version? Excellent. But what to do if the developer did not take care of competent handling of redirects from the desktop version to the mobile version? Because of this, users lose time, sometimes - money, nerves, plane tickets and much more.
')
As mobile devices are increasingly used to access the network, the Internet and our algorithms must adapt to new conditions.
We started with updates that ensure the proper configuration and viewing of sites in the results on modern devices . After that, we made it easier for users to define pages that were optimized for mobile devices and implemented application indexing to display useful information from applications. Today we will tell about two important changes that will help users more often find content adapted for mobile devices.
In the search results will be more sites optimized for mobile devices.
From April 21, we will change the ranking of results: the convenience of the page for mobile devices will be taken into account by the search engine as a signal. The new algorithm will affect mobile search in all languages ​​around the world and greatly change the search results on mobile devices. Users will more often find relevant, high-quality pages optimized for viewing from mobile phones and tablets.
To make it easier for site developers to adapt to the new conditions that will appear as a result of these changes, we have prepared a guide for creating websites optimized for mobile devices . For almost two months, webmasters can prepare for the coming changes with the following tools that allow you to understand how Googlebot sees pages:
- To test a small number of pages, you can use the Mobile Browser Efficiency Review Tool .
- If you have a website, use Webmaster Tools to get a complete list of issues in the usability report on mobile devices .
More relevant content from apps in search results
The second change you can appreciate today. Six months ago, we already talked about the beginning of the application indexing program. At that time, the search engine could show content from indexed applications in search results if two conditions were met. First, the user must be logged in to the Google account, and secondly, the application must be installed on the user's smartphone / tablet.
Now, in the results of search results, not only information from the installed programs is used, but also the contents of the indexed Android applications that are available on Google Play. In other words, all that is required for the appearance of search results from the application is to log in to your Google account and use the search on the Android device. Thus, everyone gets what they want: users are important and necessary content, developers are a link to their application on Google Play, if the user likes the content.
If you, the developer, want Google search to get information from your application, check out our step-by-step guide on the developer site .
That's all. Update applications, implement indexing of their content, check your sites for proper content adaptation for mobile phones, and may the
If you have questions about sites for mobile devices or indexing applications - visit our webmaster forum and our community , they will help you there!
Source: https://habr.com/ru/post/250089/
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