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Product design digest, January 2015

For almost five years, I have been publishing regular reviews of recent articles on the topic of interfaces, new tools and collections of patterns, interesting cases and historical stories. From the tapes of several hundred thematic subscriptions, approximately 5% of the worthwhile publications are selected that are interesting to share. Previous materials: April 2010-December 2014 .

Product design digest, January 2015


Patterns and Best Practices


New about design principles

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Modern approaches to advertising


User Flow Patterns
Video collection of patterns, dedicated to interface animation and small details of interaction.

Formstack Form Conversion Report
Formstack 2014 Conversion Study. An interesting report for those who want to measure their results with the "average for the hospital." Direct link to PDF .

Showing Passwords on Log-In Screens
Luke Wroblewski on why and how to show users passwords in mobile applications.

Using context tables to support contextual targeting in your UI
Harry Brignul offers a method for determining the places in the interface and the right moment in order to ask the user for information or to offer an additional service. In general, it is similar to what Dan Saffer is talking about in Microinteractions. Continuing the theme:


The Art of Alt - Writing Great Descriptive Text For Images
Tips for writing alternative texts to images from Dudley Storey.

Timing Guidelines for Exposing Hidden Content
Aurora Bedford recommends time delays when displaying content shown by mouseover (mage menu, cascading menus, additional content, etc.).
  1. Show a visual feedback of 0.1 seconds after mouse over to the interactive area.
  2. Wait 0.3-0.5 s (to avoid accidental guidance).
  3. If the courses are still in the interaction area, show hidden content for 0.1 s.
  4. Show content until the mouse cursor leaves the interactive area for more than 0.5 seconds (to avoid accidental content hiding).


Are Mobile Websites Truly Less Usable Than Desktop Websites?
Jeff Sauro explores the usability of mobile and traditional websites and found an interesting phenomenon - mobile versions sometimes benefit by ease of use metrics.

New burger menu

New about mailing letters


The Magnifying-Glass Icon in Search Design: Pros and Cons
Kathie Sherwin's study of search field design and the use of the Magnifier icon. Conclusions: you should visually select the search field; The icon with a magnifying glass is sufficiently distinguishable by users and it is no longer necessary to use the word “Search” on the button; The icon itself should be as simple, large and contrasty as possible. Continuing the theme:


Ode to a Microinteraction: Amazon Kindle's "Time to Read"
Dan Saffer is delighted with the Time to Read micro-interaction on the Amazon Kindle.

Top 3 IA Questions about Navigation Menus
Kathryn Whitenton briefly and succinctly answers three frequent questions about navigation. How many categories are optimal, whether you need to sort them alphabetically, whether to abandon the effects of pointing the cursor, taking into account the distribution of touch laptops and tablets.

Understanding the user


General psychology (MSU lecture course)
Full course of lectures on modern general psychology. Very high quality material. Lets start learning about human psychology

Designing for Different Online Personality Types
Liraz Margalit classifies his behavioral types of users of e-commerce sites. She identifies 5 patterns of behavior: “I want everything at once”; focused on a particular brand; rational visitors; "Optimizers"; satisfiers.

Phones Aren't Flat - Designing for Real People in Diverse Contexts
Another article by Steven Hoober about the features of using mobiles - how features of use in various situations and people with disabilities worsen conventional presets, such as the minimum pressure zone. He also notes problems with gestures due to the edge of the screen - given the popularity of cases, they are often impossible to perform.

At 90, She's Designing Tech For Aging Boomers
90-year-old Barbara Beskind designer works at IDEO - it helps to better understand the elderly audience.

Inside the Largest Virtual Psychology Lab in the World
Riot Games uses big data and interface experiments to change the behavior of millions of League of Legends players. Now this is probably one of the largest research sites. The scope of the experiments is not comparable with traditional university psychological research. Just a pearl.

Use-Dependent Cortical Processing from Fingertips in Touchscreen Phone Users
A study of users of touchscreen smartphones from ADGindrat, M.Chytiris, M.Balerna, EMRouiller and Arko Ghosh, which confirms that their use changes our brain. The situation is similar with athletes and musicians. We are waiting for a study confirming the growth of fingers from large screens.

Evidence Based Design Journal
An intelligent e-journal on the topic of researching user behavior in different contexts. He understands design in a rather broad sense, but much is applicable to our work.

Information architecture, conceptual design, content strategy


Running a CX Journey Mapping Design Session
Methodology for creating a customer journey map from Mike Alber, used for his master class at Oracle. The presentation is very, very cool metrics of the effectiveness of design solutions that can be monitored and improved.


Designing Digital Strategies, part 2 - Connected User Experiences
Sofia Hussain writes a series of articles on digital strategy and ecosystem map methodology (ecosystem map). It resembles CJM, but without a clearly defined sequence of steps and without a time axis.

Design and design of interface screens


Skala bjango
In 2014, Bjango was engaged in the development of its modern tool for designers Skala (this was the name of their utility for displaying the layout from Photosop in the phone). They regularly post reports of changes and here is one of the latest with bits of the interface .

UX App - Prototyping and Interaction for User Experience Experts
New tool for interactive prototyping of interfaces. Working together with a prototype, a good visual editor, a library of components, multiscreen prototypes, animations are a standard set. The bet is made on the possibility of creating complex interface solutions, using visual "programming" - the designer of such procedures, conditions and transitions .

Gravit
And another modern tool for designers. Initially, it developed as a set of desktop applications, but due to the high cost of this approach, it goes into the browser .

Para
A tool for parametric "prototyping" illustrations. You create vector shapes using familiar tools, and then you can add interactive distribution to them and set other parameters. There is an introductory video to make it clearer.


Markly
Markly connects to Photoshop and Sketch for Windows and Mac and makes it easy to prepare layout specifications. Promises automatic updating of documents when changing layouts.

Cinematic Continuity on UI Design
A series of articles by Claudio Guglieri, design director of Fantasy Interactive, on the application of the principles of cinematography in interface design. The first part describes the principle of continuity.

Ultimate Guide to Prototyping
144 pages of cases, analyzes and tips from UXPin on interface typing. Lessons for Photoshop & Sketch for sweet.

New for Material Design


New for iOS8


New for Apple Watch


New to Sketch


New for Framer


Tool comparisons


User research and testing, analytics


Predictive Customer Analytics 101: The Correlation
On February 2, Jeff Sauro's new book, Customer Analytics for Dummies, is released. His blog has a chapter on correlation. Book on amazon .

The Guide to Usability Testing
Fresh book from UXPin with a guide on usability testing and support for design solutions.

17 Usability Testing Myths and Misconceptions
Jim Ross debunks 17 myths about usability testing.

Run Remotely
A good article about the benefits of pilot usability testing is for those who doubt it.

Native tap
Native Tap service for testing applications on different devices.

Learning from Closed Card Sorts with Different Inputs
Kevin Sheldon tested and compared three approaches to card sorting — defined categories and the need to recall interface elements; specified categories and interface elements and the need to distribute them; already distributed interface elements by category and the ability to make changes. The third option gave the best results, although for some reason another popular approach is not given - given interface elements and the ability to define your categories.

How To Be In Your Research?
Jeff Sauro gives examples of confidence intervals for different situations and tasks.

Comprehensive review of UX tools for your website
A good list of tools for user research and testing from UI Patterns.

Stop Accosting People in Coffee Shops
Laura Klein on "partisan" research - what can and cannot be learned with their help, and why they are often used incorrectly.

Visual programming and browser design


Live guidelines and component systems


Slalom - Towards declarative touch interactions
Ralph Tomas describes Slalom, an invented system for quickly and briefly describing how elements interact with each other. Using this system (which, in essence, is a simplified system for solving problems of satisfying constraints) simply define the interaction of one element with another or a set, that is, it is easy to prototype highly nontrivial interface approaches. Slalom itself has grown from another article about prototyping animations and interactions using physical models .

Designing in Browser
Brooke Kao on the theme of design in the browser. Continuing the theme:


New to Bootstrap and Foundation


New about web fonts


Compositing And Blending In CSS
Sara Soueidan talks about the possibilities of modern browsers on the effects of overlay layers. More things can be done without Photoshop.

New scripts


New about CSS animations


Work with SVG


New about Form


Icon fonts
Templates, frameworks and tools for working with font icons, as well as ready-made sets.

Designing For Print With CSS
A great Rachel Andrew training manual on how to use CSS to prepare printed versions of pages. And the possibilities are so extensive that you can get a good book layout with all the features from the cover and content to footers and footnotes. Also offers a script generator PDF.

Creating Well-Behaved Sites With The Page Visibility API
Dudley Storey parses page visibility API in browsers, which allows you to gently turn off the playback of various media on the site if its tab is inactive. A great way to annoy the user less, although older browsers do not support it.

Management of interface projects, processes and teams


A Quick Guide to Evaluating UX Roles for Non-UX People
Jacob Harris offers a very interesting model for evaluating the UX specialists needed for the project team. For two parameters (the complexity of the interaction and the subject area), the project manager can determine the set of necessary skills and people.

UX Leadership, Part 2: What Great Leaders Must Do
The second and very powerful part of the Jim Nieters and Pabini Gabriel-Petit series about UX-managers and leadership.

UX Strategy - Goals and the future state
The fourth part of the Austin Govella series of articles about UX-strategy - goals and ways to achieve them. Also came part 5 and 6 .

Designing the Hiring Process
Michael Owens on how to hire designers with a bunch of opinions of strong industry experts.

UX Project Checklist
Not very systemic, but interesting enough checklist of important stages of work on the interface. Each stage is given a reference article.

Framing a Sense of Direction
Guido Stompff on how teams work on innovative solutions.

Designing With Your Clients
Paul Boag about co-design as a way to improve the relationship between design studios and customers.

Hold A Kickoff Meeting Before Diving Into The Design
An explanatory training manual on kick-off from Chris Bank from UXPin.

Pixelapse + Dropbox
Dropbox bought Pixelapse, which facilitates design work for designers and planners. It helps to store versions of layouts, quickly publish them from source, and discuss with clients.

New about design sprints


Product management and analytics


Open strategy
Supervised collection of the best (according to the authors) tools for starting a business. Content is divided into categories: consumer research, online analytics and auditing, trends, advertising planning, etc. You can subscribe to a regular mailing list.

The Experience Makes the Product, Not the Features
Lee Dale on how to deal with objections when launching MVP and not overload the interface of the first release.

Split Metrics - Increase conversion of App Store page
Service for A / B-testing application descriptions in the AppStore and Google Play. Creates a landing page that mimics the store's design.

Cases


Redesign Cases


Features of the UX-designer in the "iron" project
Features of work on the interface in the "iron" project on the example of "Simkomat". Ilya Alexandrov divided the article into two parts: about the features of "hardware" and a description of specific solutions and cases . It will be interesting for practicing designers.

New about editorial CMS


Redesigning Museums for Good
Last year, frog design conducted several workshops on UX redesign of visitors to memorial museums. The presentation of Roberta Tassi talks about workshops in Qingali, Rwanda and Amsterdam.


Story


'Human error' - Still undefined after all these years
Steven Shorrock on the concept of "human error" in ergonomics - its history, evolution and the current understanding of the term.

Tablet UX Research From the Pioneer Days
Jakob Nielsen recalls his experience in researching tablet interfaces in 1992 for GO PenPoint.

The ATM is Dead. Long Live the ATM!
The history of the emergence of ATMs, their current problems and prospects.

The Fascinating History of the Search Icon
Keith Ohlfs about how he suggested the magnifying glass icon for searching in NeXT - it seems for the first time.

The Untold Story of the Game Cartridge
The story behind the creation of game cartridges that reformatted the market and possibly influenced how applications spread.

A Critical, Creative UX Community - CLUF
Gilbert Cockton's long, but very interesting material on the history of the transformation of the UX discipline and its worldview regarding the scientific nature of the methods, the role of research and researchers, and creative.

A brief history of the formation of the UX from Dirk Knemeyer


Trends


The Future of Large UX Design Firms
Commented for UXMatters trend of purchases of design studios by grocery companies. All this was before the story with Teehan + Lax, but in the Russian version for Zuckerberg Call it has already been reflected. Continuing the theme:


Forecasts for 2015


Microsoft HoloLens
As part of a comprehensive presentation of Windows 10, Microsoft showed the absolutely awesome concept of HoloLens. This is an augmented reality interface, which with the help of glasses allows displaying holographic objects in a real environment and makes it possible to manipulate them. Already have an API for Windows that allow you to develop for it.

Unlike Google Glass, many of which use scenarios were limited to the camera, and Oculus Rift, which assumes quite narrow application conditions, this concept opens up very interesting prospects for the work of the designer and designer. This interaction with the real environment, binding interface elements to objects in it. To oppose them is probably not very correct, but this is a powerful direction for the development of the profession, and it is also supported by one of the leading platforms. But technology editions already call Apple a new two thousandth Microsoft (and The Verge ).

Available his video presentation and exclusive from Wired . Microsoft's R & D is still one of the most powerful service records. And the project is Alex Kipman - one of the main initiators of Kinect. It's not a fact that it will take off - Google Glass is still not very good, and Microsoft likes to tell a beautiful picture of the future and release only a piece of it. But you need to follow this direction exactly.


The State of Responsive Web Design
Kezz Bracey describes the state of responsive design at the beginning of 2015.

The Human Side of Automation
Donald Norman on the dangers of ways to gradually automate machines.

7 Controversial Usability Predictions Results
In 2010, Craig Tomlin made 7 predictions about usability development. In something he guessed, in something was wrong.

For general and professional development


The Need for Design History in HCI
Carl DiSalvo writes that the HCI discipline lacks attention to the history of design in general and interaction in particular.

Sober-minded designers


We've Lost the Guts to Think
Reflections on the role and tasks of the designer in a broad sense. The article is rather philosophical, it has a lot of useful references to equally interesting materials.

Ux companion
The UX Companion app for iPhone contains a glossary of methods, terms and concepts used in interface design.

UX Thought of the Day
A collection of quotes about working on interfaces from the company UI Engineering. Every day for a useful thought.

Salary Trends for UX Professionals
Jacob Nielsen updated his article on the trends in US wages in the UX of 1997. The past few years, the amounts are kept at a relatively stable level, although there is a slight decrease for beginners. The average annual salary in the USA for a beginner is $ 63,000 and $ 90,000 for a professional with 5 years of experience (before taxes). The first 10 years of a career wage increase is $ 5,000 per year, then it drops to $ 3,000.

Design for Dasein - Understanding the Design of Experiences
Design for the Dasein is a new book by Thomas Wendt about the relationship between phenomenology (based on the philosophy of Husserl and Heidegger), interaction design and design thinking. The site has video presentations by Thomas on Interaction 2014 and LeanUX 2014 on this topic.

People and companies in the industry


AMA: I'm Manoela Ilic, Co-founder of Codrops
Session with Manoela Ilic from Codrops. True, they mostly thank :) It also says that many scripts are made on the basis of the concepts of Dribbble and Behance. After that, they are actively distributed through promotional sites and web services and gradually become standards. This is the topic of common attitude to such social networks.

Conference proceedings


Videos Online of Service Design Global Conference 2014
Video presentations from the Service Design Global Conference 2014, held October 7-8 in Stockholm, Sweden.

Fresh links can also be tracked in the Facebook group of the same name. Thanks to everyone who also publishes links in it, especially Gennady Dragun, Pavel Skripkin, Dmitry Podluzhny, Anton Artyomov, Denis Efremov and Evgeny Sokolov. More and more materials in reviews appear thanks to them.

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Source: https://habr.com/ru/post/250071/


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