Agnitum, agnitum ...
Immediately two publications caught my attention today. And let one already for April 30, but who now reads CW?
So, " Outpost against viruses " by the special correspondent of open systems in St. Petersburg Dmitry Zhelvitsky, and " Interview with Mikhail Penkovsky, Commercial Director of Agnitum " on my dearly loved anti-malware.
What is worth noting? The announcement of the anti-virus Agnitum was held without a press pump, “The official presentation of the new product occurred after the first month of its sales via the Internet and was timed to release a boxed version.” The cost of an annual license is 499 rubles, while “Agnitum is ready to raise the price if distributors ask for it. This applies to both Russian and foreign versions. "
')
“The promotion of Agnitum solutions in Russia ... and abroad is significantly different. In Western countries ... Agnitum resorts to the tactics of encouraging installations through the distribution to all registered English-speaking Outpost users of free promotional licenses for new items that have been in place for six months. ” Given the initiatives of LC + Yandex and Web + Corbin, it is difficult to say what the difference is expressed. Most likely, there are simply more people in Russia who are ready to pay for a good product right away. However, for the time being this applies only to fireworks - a pure antvirus does not yet have such a “track record”.
Interestingly, agnitum estimates its own market share at 9.5%, which is 8-10 million in final prices. Mr. Penkovsky believes that Symantec, McAfee, TrendMicro and Kaspersky Lab are eating more than 80% of the market. God bless her with math, with her, apparently, all marketing people have big problems, but where are you, but at least common sense? After all, a little lower, kicking along the pieces BitDefender and Sophos, Mikhail Alexandrovich gives Eset 15% (Zhelvitsky gave 17%,: lol)
Interestingly, of all the tools of Internet marketing, Mikhail considers search marketing to be the most effective, including search engine optimization and contextual advertising. It is difficult to ignore this thesis, given that, hypothetically, a little higher than Agnitum’s advertisement on the issue pages, the potential buyer sees the “I-Online” banner. Although there is YAN, of course ...
Well, for a snack, the question of AM: “Agnitum has been pursuing a rather bold PR policy lately. Do you fear that later such an approach might play against you? ”Tell me, dear gentlemen, what is the courage of the Agnnitum's PR policy? And what is it, "brave PR politics"? Immediately counted in Yandex 20 (twenty) links to company news, boldly, damn it.
This is a bold policy: “LC decided to give a decent response to Agnitum, which unexpectedly invaded its field and launched Outpost Antivirus Pro 2008 in March. In response to this business attack, LC ... released a separate product, Kaspersky Firewall.” pc week
Cool, though April Fools ...
Stay tuned
So, " Outpost against viruses " by the special correspondent of open systems in St. Petersburg Dmitry Zhelvitsky, and " Interview with Mikhail Penkovsky, Commercial Director of Agnitum " on my dearly loved anti-malware.
What is worth noting? The announcement of the anti-virus Agnitum was held without a press pump, “The official presentation of the new product occurred after the first month of its sales via the Internet and was timed to release a boxed version.” The cost of an annual license is 499 rubles, while “Agnitum is ready to raise the price if distributors ask for it. This applies to both Russian and foreign versions. "
')
“The promotion of Agnitum solutions in Russia ... and abroad is significantly different. In Western countries ... Agnitum resorts to the tactics of encouraging installations through the distribution to all registered English-speaking Outpost users of free promotional licenses for new items that have been in place for six months. ” Given the initiatives of LC + Yandex and Web + Corbin, it is difficult to say what the difference is expressed. Most likely, there are simply more people in Russia who are ready to pay for a good product right away. However, for the time being this applies only to fireworks - a pure antvirus does not yet have such a “track record”.
Interestingly, agnitum estimates its own market share at 9.5%, which is 8-10 million in final prices. Mr. Penkovsky believes that Symantec, McAfee, TrendMicro and Kaspersky Lab are eating more than 80% of the market. God bless her with math, with her, apparently, all marketing people have big problems, but where are you, but at least common sense? After all, a little lower, kicking along the pieces BitDefender and Sophos, Mikhail Alexandrovich gives Eset 15% (Zhelvitsky gave 17%,: lol)
Interestingly, of all the tools of Internet marketing, Mikhail considers search marketing to be the most effective, including search engine optimization and contextual advertising. It is difficult to ignore this thesis, given that, hypothetically, a little higher than Agnitum’s advertisement on the issue pages, the potential buyer sees the “I-Online” banner. Although there is YAN, of course ...
Well, for a snack, the question of AM: “Agnitum has been pursuing a rather bold PR policy lately. Do you fear that later such an approach might play against you? ”Tell me, dear gentlemen, what is the courage of the Agnnitum's PR policy? And what is it, "brave PR politics"? Immediately counted in Yandex 20 (twenty) links to company news, boldly, damn it.
This is a bold policy: “LC decided to give a decent response to Agnitum, which unexpectedly invaded its field and launched Outpost Antivirus Pro 2008 in March. In response to this business attack, LC ... released a separate product, Kaspersky Firewall.” pc week
Cool, though April Fools ...
Stay tuned
Source: https://habr.com/ru/post/25004/
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