According to
Prime-Tass ,
Visa has launched a platform for the commercial implementation of mobile payment services. The product is a set of various tools that allow issuers of Visa payment cards (financial organizations) in collaboration with mobile operators to introduce commercial mobile payment services.
The initial version of the platform offers solutions for organizing contactless mobile payments, personalizing services, providing targeted discounts (coupons), and direct marketing. Subsequent versions of the platform, which will be released during 2007, will contain applications for the organization of remote payments and “client-client” payments.
The platform was developed in partnership with companies specializing in mobile technologies, namely, mobile phone manufacturers, mobile application developers, service providers based on wireless communication technologies (over the air, OTA), etc.