Free exercise books for students

Apparently, soon residents of campuses do not have to buy anything related to their studies. By developing the free love trend, brands will supply them with everything they need for free. If only their advertising was before the eyes of such a valuable target audience. This time notebooks have fallen into the category of free goods: the American company ABS Notebooks fills them with advertising, prints and distributes granite to science gnawing.




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Beginning was called Shadow Notebook. In addition to the clean sheets, the notebook contains all sorts of useful things like campus maps and other information needed by the student. On the cover is the emblem of the university, in which notebooks are distributed. Thirteen pages are given to full-color advertising. The same pages separate notebook blocks from each other.

The volume of the notebook is designed for one semester (4 months). According to ABS Notebooks, during this time each student will see ads about 96 times. Currently, 700,000 free notebooks have been sent to educational institutions all over America.

According to Harris Interactive, American students spend USD 198 billion a year, so advertisers' desire to get a piece of this big cake is understandable. What's next? Textbooks full of advertising pages?

Website: www.absnotebooks.com

via Springwise.com and Cornflake.ru