7 secrets of successful trading on Amazon
Why is it profitable to sell on Amazon?
The Internet has blurred the boundaries between countries and continents, allowing you to conduct business from anywhere in the world or buy online from any continent. For example, you can right now buy one of the 2000, located around the world, online stores service kubish.ru , and get cashback for your purchase, while being in Russia. It is senseless to be limited to local markets considering these conditions. We present to your attention a series of articles on e-commerce, from which you can learn a lot about foreign markets and the mechanics that are used there. Today we will talk about how to start selling on Amazon.
Secret number 1. Content quality
Pictures
- Basic images - white background, without watermarks or text
- 1000 px or more for zoom mode (zoom feature)
- At least 500px on the longest side (main picture)
- Prefer JPEG format
- Photos from different sides at different angles
- Verify your category requirements for product photos
')
Headlines
- One of the most important elements in any market
- The components of your header are used in the search for Amazon
- Clothing / shoes have their own requirements
- Original name = no more than 80 characters
- Create your title, including the main parameters of the product
- Notify Amazon if the catalog headers do not match your product
Options
- For the most convenient selection of basic parameters (such as sizes, colors, etc.), they must be in the same list
- Explore what options are available in your category.
Example: Size, Color, Item Package Quantity
- Use the parameters that are used on Amazon
Example: Blue, not Dark Blue
- Make sure the children are unique
Example: Men's T-shirt, Blue XL; Men's T-shirt, Blue Large; Men's T-shirt, Blue Medium.
Product information
Make sure that your product is described in detail and qualitatively.
- Recommendations for the description of the main characteristics of the product:
- Recommendations for the description of the product itself
Secret number 2. Optimize your keywords
Keywords are used by buyers to search for products on Amazon. Using the most relevant keywords, you will help buyers see your product in the top lines of the Amazon product issue.
1. Put yourself in the buyer's place - think about how they are looking for a product?
2. Experiment
3. Use single keywords instead of phrases
4. According to the rules, you can use no more than five keywords for each product.
5. Avoid keywords that are already used in headlines.
6. Do not use competitors ’brands and trademarks as keywords to avoid suspension of product placement.
Optimize your keywords: attributes
Do not forget to browse other categories to expand the search capabilities of products by other criteria on the Amazon site. Note:
+ What is the product used for?
+ Target audience of your product
+ Where the product is used and what it is
Secret number 3. Win a BUY BOX
Win BUY BOX: Criteria
1. Competitive price (research competitor prices and consider using Repricing Software)
2. Fast and efficient delivery (preferably free)
3. Goods in stock and in sufficient quantity.
4. Positive customer reviews
5. Low cost of returning the goods to the buyer
Win BUY BOX: Amazon Repricing Software (Automated Product Price Change)
1. Use Repricing Software as one of the strategies for getting BUY BOX
2. The BUY BOX engine uses Repricing Software and automatically adjusts the price of the item.
3. Minimize margin to increase sales.
4. The price of your product should not be radically different from the price of competitors.
5. Repricing Software is also used to monitor and search for errors in price lists.
Secret number 4. Make the most of the FBA program.
The program Fulfillment by Amazon (FBA) - a program that allows you to sell more goods, do not worry about its storage in warehouses and forget about the problems with delivery!
How does FBA work:
- Bulk send goods to Amazon (you can send any quantity of goods)
- The goods will be stored in the Amazon Fulfillment center nearest to your customers.
- Amazon will pack and deliver your goods worldwide - Amazon will take care of customer service 24 hours a day, which in turn can increase your customer service rating
FBA: Benefits
Benefits for FBA vendors:
1. Access Amazon Prime Members
Amazon Prime Members are users who have access to fast and free shipping.
2. Your customers automatically become eligible for “Super Saver Shipping”.
Super Saver Shipping rewards its customers with free shipping for their purchases of $ 25 or more.
3. Responsibility to work with customers entirely on the shoulders of Amazon. You never interact directly with customers who purchased your product through Amazon.com. With FBA, you don’t need to waste time on minor complaints, messing with returns, or replacing lost or stolen items.
4. If your product is stored in Amazon Fulfillment Centers - you have a greater chance to win BUY BOX
5. More profit by reducing costs using the FBA program.
6. Easy access to customers who buy in the last minute (pre-holiday purchases) and to customers from other countries
7. Get easy access to international customers.
8. Huge shipping discount due to partnership between Amazon and UPS (United Parcel Service)
9. Use FBA to sell goods from your own site or from eBay.
Secret number 5. Sell ​​worldwide
- Global markets with Amazon
- Global sales with Amazon
- Convenient export with FBA program
According to research by Nielsen and PayPal, the turnover of cross-border online shopping will be $ 307 billion by 2018, and the number of cross-border online buyers will reach 130 million.
Global markets
Amazon canada
- the 16th site in attendance in Canada
- A large number of categories
- Access Amazon Prime
- Ability to store goods in their own warehouses or warehouses Amazon through the FBA program
Amazon Europe
- England, France, Germany, Spain, Italy
- More than 164 million active buyers in 2013
- 30% of total sales from the Amazon site were perfect by third-party vendors
- Amazon.co.uk has a monthly attendance of over 20 million unique visitors. Attendance at Amazon.de and Amazon.fr were 24 million and 13 million respectively.
Amazon FBA Export is a great way to sell overseas.
- Products under the FBA Export program are stored in Amazon warehouses
- A list of these goods on the site is available for international customers
- There are no additional fees besides your payment for FBA. Using the Amazon FBA Export program metric, you can analyze in which country your product is sold most profitably.
Amazon delivers quality delivery worldwide.
Amazon Global offers high-quality international delivery. If the buyer orders the product to his own address or sends a gift, Amazon will seamlessly deliver it to anywhere in the world.
Secret number 6. Use Promotions
Do you run promotions on your website? Do not forget about Amazon!
Types of major promotions on Amazon
1. Free shipping. Great for pre-holiday customers who buy at the last moment (make a discount for quick delivery)
Example: Spend $ 150 or more and get free two-day delivery.
2. Special discount
Example: spend $ 50 and get $ 5 discount
3. You buy one, you get the second for free (from the range of products, determine one or more products that are suitable for this promotion.)
4. Additional bonuses (discount for the next purchase)
Example: Spend $ 50 and get a $ 10 gift card
Promotions: Best Practices and Strategies
The best strategy is a direct discount on the product, but you can use other options for discounts, such as
- Scheduled discount (for example, Black Friday, Cyber ​​Monday)
- promo codes and online coupons
- discounts on certain products
Secret number 7. Watch the metrics carefully.
Amazon trademark implies good customer service.
Play by the rules!
The higher the reputation, the more sales!
Keep up with customer metrics
Daily monitor the quality and effectiveness of your sales.
- Order Defect Rate <1%
- Pre-Fulfillment Cancel Rate: <2.5%
- Late Ship Rate: <4% (shipping late)
Quality delivery is the key to success.
- Deliver on time and provide package tracking
Order Defect Rate
Three factors of this metric:
- Respond quickly to negative feedback.
- Perform warranty
- Without delay, send money for return goods
Communication with customers
Amazon tracks how fast you respond to customers.
Keep in touch 24 hours a day!
Measure everything!
In the following articles, we will describe in more detail about some of the Amazon programs that we have mentioned here.
The Internet has blurred the boundaries between countries and continents, allowing you to conduct business from anywhere in the world or buy online from any continent. For example, you can right now buy one of the 2000, located around the world, online stores service kubish.ru , and get cashback for your purchase, while being in Russia. It is senseless to be limited to local markets considering these conditions. We present to your attention a series of articles on e-commerce, from which you can learn a lot about foreign markets and the mechanics that are used there. Today we will talk about how to start selling on Amazon.
Secret number 1. Content quality
Pictures
- Basic images - white background, without watermarks or text
- 1000 px or more for zoom mode (zoom feature)
- At least 500px on the longest side (main picture)
- Prefer JPEG format
- Photos from different sides at different angles
- Verify your category requirements for product photos
')
Headlines
- One of the most important elements in any market
- The components of your header are used in the search for Amazon
- Clothing / shoes have their own requirements
- Original name = no more than 80 characters
- Create your title, including the main parameters of the product
- Notify Amazon if the catalog headers do not match your product
Options
- For the most convenient selection of basic parameters (such as sizes, colors, etc.), they must be in the same list
- Explore what options are available in your category.
Example: Size, Color, Item Package Quantity
- Use the parameters that are used on Amazon
Example: Blue, not Dark Blue
- Make sure the children are unique
Example: Men's T-shirt, Blue XL; Men's T-shirt, Blue Large; Men's T-shirt, Blue Medium.
Product information
Make sure that your product is described in detail and qualitatively.
- Recommendations for the description of the main characteristics of the product:
- The text of each paragraph should be short and informative.
- It is advisable not to use more than five items in the list.
- The list of characteristics is located directly next to the picture.
- Recommendations for the description of the product itself
- Do not use special characters in the description.
- The description must be true and exactly match the product.
- Use unique attributes in the product description (recommendation of Amazon)
Secret number 2. Optimize your keywords
Keywords are used by buyers to search for products on Amazon. Using the most relevant keywords, you will help buyers see your product in the top lines of the Amazon product issue.
1. Put yourself in the buyer's place - think about how they are looking for a product?
2. Experiment
3. Use single keywords instead of phrases
4. According to the rules, you can use no more than five keywords for each product.
5. Avoid keywords that are already used in headlines.
6. Do not use competitors ’brands and trademarks as keywords to avoid suspension of product placement.
Optimize your keywords: attributes
Do not forget to browse other categories to expand the search capabilities of products by other criteria on the Amazon site. Note:
+ What is the product used for?
+ Target audience of your product
+ Where the product is used and what it is
Secret number 3. Win a BUY BOX
Win BUY BOX: Criteria
1. Competitive price (research competitor prices and consider using Repricing Software)
2. Fast and efficient delivery (preferably free)
3. Goods in stock and in sufficient quantity.
4. Positive customer reviews
5. Low cost of returning the goods to the buyer
Win BUY BOX: Amazon Repricing Software (Automated Product Price Change)
1. Use Repricing Software as one of the strategies for getting BUY BOX
2. The BUY BOX engine uses Repricing Software and automatically adjusts the price of the item.
3. Minimize margin to increase sales.
4. The price of your product should not be radically different from the price of competitors.
5. Repricing Software is also used to monitor and search for errors in price lists.
Secret number 4. Make the most of the FBA program.
The program Fulfillment by Amazon (FBA) - a program that allows you to sell more goods, do not worry about its storage in warehouses and forget about the problems with delivery!
How does FBA work:
- Bulk send goods to Amazon (you can send any quantity of goods)
- The goods will be stored in the Amazon Fulfillment center nearest to your customers.
- Amazon will pack and deliver your goods worldwide - Amazon will take care of customer service 24 hours a day, which in turn can increase your customer service rating
FBA: Benefits
Benefits for FBA vendors:
1. Access Amazon Prime Members
Amazon Prime Members are users who have access to fast and free shipping.
2. Your customers automatically become eligible for “Super Saver Shipping”.
Super Saver Shipping rewards its customers with free shipping for their purchases of $ 25 or more.
3. Responsibility to work with customers entirely on the shoulders of Amazon. You never interact directly with customers who purchased your product through Amazon.com. With FBA, you don’t need to waste time on minor complaints, messing with returns, or replacing lost or stolen items.
4. If your product is stored in Amazon Fulfillment Centers - you have a greater chance to win BUY BOX
5. More profit by reducing costs using the FBA program.
6. Easy access to customers who buy in the last minute (pre-holiday purchases) and to customers from other countries
7. Get easy access to international customers.
8. Huge shipping discount due to partnership between Amazon and UPS (United Parcel Service)
9. Use FBA to sell goods from your own site or from eBay.
Secret number 5. Sell ​​worldwide
- Global markets with Amazon
- Global sales with Amazon
- Convenient export with FBA program
According to research by Nielsen and PayPal, the turnover of cross-border online shopping will be $ 307 billion by 2018, and the number of cross-border online buyers will reach 130 million.
Global markets
Amazon canada
- the 16th site in attendance in Canada
- A large number of categories
- Access Amazon Prime
- Ability to store goods in their own warehouses or warehouses Amazon through the FBA program
Amazon Europe
- England, France, Germany, Spain, Italy
- More than 164 million active buyers in 2013
- 30% of total sales from the Amazon site were perfect by third-party vendors
- Amazon.co.uk has a monthly attendance of over 20 million unique visitors. Attendance at Amazon.de and Amazon.fr were 24 million and 13 million respectively.
Amazon FBA Export is a great way to sell overseas.
- Products under the FBA Export program are stored in Amazon warehouses
- A list of these goods on the site is available for international customers
- There are no additional fees besides your payment for FBA. Using the Amazon FBA Export program metric, you can analyze in which country your product is sold most profitably.
Amazon delivers quality delivery worldwide.
Amazon Global offers high-quality international delivery. If the buyer orders the product to his own address or sends a gift, Amazon will seamlessly deliver it to anywhere in the world.
Secret number 6. Use Promotions
Do you run promotions on your website? Do not forget about Amazon!
Types of major promotions on Amazon
1. Free shipping. Great for pre-holiday customers who buy at the last moment (make a discount for quick delivery)
Example: Spend $ 150 or more and get free two-day delivery.
2. Special discount
Example: spend $ 50 and get $ 5 discount
3. You buy one, you get the second for free (from the range of products, determine one or more products that are suitable for this promotion.)
4. Additional bonuses (discount for the next purchase)
Example: Spend $ 50 and get a $ 10 gift card
Promotions: Best Practices and Strategies
The best strategy is a direct discount on the product, but you can use other options for discounts, such as
- Scheduled discount (for example, Black Friday, Cyber ​​Monday)
- promo codes and online coupons
- discounts on certain products
Secret number 7. Watch the metrics carefully.
Amazon trademark implies good customer service.
Play by the rules!
The higher the reputation, the more sales!
Keep up with customer metrics
Daily monitor the quality and effectiveness of your sales.
- Order Defect Rate <1%
- Pre-Fulfillment Cancel Rate: <2.5%
- Late Ship Rate: <4% (shipping late)
Quality delivery is the key to success.
- Deliver on time and provide package tracking
Order Defect Rate
Three factors of this metric:
- Respond quickly to negative feedback.
- Perform warranty
- Without delay, send money for return goods
Communication with customers
Amazon tracks how fast you respond to customers.
Keep in touch 24 hours a day!
Measure everything!
In the following articles, we will describe in more detail about some of the Amazon programs that we have mentioned here.
Source: https://habr.com/ru/post/248199/
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