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Product Design Digest, December 2014

Since 2010, I publish regular reviews of recent articles on the topic of interfaces, new tools and collections of patterns, interesting cases and historical stories. From the tapes of several hundred thematic subscriptions, approximately 5% of the worthwhile publications are selected that are interesting to share. Previous materials: April 2010-November 2014 .

Product Design Digest, December 2014




Patterns and Best Practices



IBM Design Language

IBM released their own visual language, very, very, very coolly described, structured and filed. Many interesting details, approaches to the description of guidelines. Although these are rather principles, there are almost no concrete practical applications. No specific numbers in the interface and typographic grids, only the principles of their construction. For a company of their scale - the staff of designers should reach up to 1000 people, and the number of products is endless - this approach gives flexibility while respecting the general spirit of design. Recently some more guidelines appeared:





There is no fold

Welch Canavan has gathered together many well-known publications, debunking the myth that users do not scroll pages. Recently, a high-profile article appeared in a blog of Huge Inc about their research on the topic . Although the myth itself that users are afraid of scrolling has been debunked many times, what they did in Huge raises a lot of questions.

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My colleague from the usability laboratory, Ksenia Sternina, describes the problems: “The article is completely unscientific, the respondents did not understand which ones, the test was carried out incomprehensibly as, the incentives presented to the respondents are unclear. Some results have turned out, maybe something like this is in reality, but the testing has been done amateurishly. Below are the details.



It has been confirmed that it has

Here it is not clear, yet these users, who are they? Maybe it's babies or pensioners, or miners, who are they after all? In scientific studies they never take "some kind of broad cohort." They take very specific people who can be attributed to a particular segment, and then look at the result, if they all show the same result, then we can already say that in such and such segments the same result. And in order to test "all", then all-all is necessary and tested.



For a long time, we’ve been able to maximize the timeline.

Very strange promise. Are they trying to get results or test methods? Usually, if you test a method, you don’t use the results specifically, because in the process you experiment and the results will be invalid.



Users over 3 days

Who are these people, age, gender, what devices they use, what experience with different sites?



We tested four design versions

And the pictures on the page were the same? If yes, then the person will already guess what the trick is, if not, then the content itself can affect. Typically, test objects are mixed among other “control” objects.



X% scrolled immediately

What is it like? In a second, half a second? Some people have not scrolled. Why, I wonder, maybe these people have something in common?



The test procedure is not described at all. It is written that deleted tests, but how were they performed? Contact people and send links? Or one link? What instructions did people give? This is very important because all this greatly influences the behavior of people. ”



Earlier this year, the best article on pseudo-science in design from MJ Parnell was published. It is extremely sad that the study of Huge, Inc. has spread throughout the Internet and published by all who can. Yes, the myth that people do not scroll is false and many times refuted. But specifically, this article makes conclusions completely unprofessional.



Review your app

Circa's Matt Galligan talks about an unobtrusive way to get app evaluation from users. Instead of almost always inappropriate popup, they display a polite block in the interface with the question “did you like the app?”. Continuing the theme:





Designing Great Organizational Services

Laura Keller describes the principles of creating good interfaces for internal corporate tools, which, as a rule, have a very pale appearance.



Design Explosions Issue # 1: Mapping on iOS

To cartographers and designers of geo-oriented services note. Serious immersion and detailed analysis of native Google and Apple maps for iOS. Patterns, areas of interaction, tagging mechanisms, marking of application areas, routes and navigation ... Very vigilantly dismantled "for parts" and described to the last detail.



E-Commerce Checkouts (Required and Optional) Fields Explicitly (Only 9% Do So)

According to the results of their recent research, Baymard recommends explicitly marking both mandatory and optional form fields.



Empty States

The Empty States collection has moved to a separate domain.



Stars and Stripes and ISO Codes

Antoine Lefeuvre about the intricacies of design when switching messages on multilingual sites and applications. Continuing the theme:





Can designers steal the best pricing techniques from restaurants?

Interesting calculations from a pair of pricing studies in restaurants and the web. If there is no currency next to the amount, people are more willing to pay.



Android vs iOS Start Experience

Luke Wroblewski compares the initial setup processes for the iPad and Android tablets. Continuing the theme:





The Highlight 2014 - UI Animations

A selection of the best interface animations according to the Beautiful Pixels version. Many examples are very controversial, but the patterns themselves are interesting.



Understanding the user



Design Features in Asia





Spark Innovation Through Empathic Design

Dorothy Leonard and Jeffrey F. Rayport talk about fieldwork. The process is described on duty, but the article contains a huge amount of cool stories from large companies, how they found insights and changed products.



The uncanny valley is uncanny

Professor Nicholas Bowman about the effect of the "sinister valley" in the UX: in games, for Siri, in NUI.



Facebook Science Has Another Problem - It's Not Exactly Science

In continuation of the story with the sensational Facebook research on managing emotions. They say such studies are completely unscientific.



Information architecture, conceptual design, content strategy



The Customer Journey to Online Purchase

The new service as part of Think with Google collected anonymous (aha, of course) web analytics data from 42,000 sites (everyone who’s privacy doesn’t allow Google Analytics allowed to swallow) has made an excellent tool for exploring the user's purchase path in different segments, markets and countries. Quick start guide in PDF form .



How to Use Customer Experience.

A memo from Demian Farnsworth on creating experience maps.



Design and design of interface screens



Resonator

The new extension for Photoshop, which helps to collect, store and "cut" for developers icons and any other graphics. The extension supports iOS, Android, Windows Phone and Retina. Now it is distributed by invitations, but, from personal experience, they are invited quite quickly. It will be useful to all mobile, some web and in general to all those designers who are tired of the constant manual cutting of graphics for transfer to developers. A little more about the transfer of design to developers:





Paperproto

A new approach to the templates for paper design. In addition to convenient breakdown of standard sheets on the screens, it is attached to the phone model for a 3D printer, into which you can drive the sketches drawn on paper.



New to Sketch





New about Material Design





New for Android Wear





Apple Watch New





New about mailing letters





Tizen UX Guide

The guidelines of Tizen mobile OS, which Samsung and Intel are developing on the basis of MeeGo closed a couple of years ago, have been seriously updated. Samsung is constantly threatening to invest in it the main forces, but so far only a few devices have been released.



7 tips for designing awesome animated GIFs

7 tips from InVision to create gifs with interface animation. And then - instructions for creating animated illustrations in conjunction with Illustrator and Photoshop .



New for iPhone





New for iPad





Android templates





New for Marvel App





New to Adobe Fireworks





Duet display

Another option to quickly display the Mac screen on the iPhone and iPad. The application will be useful for quick viewing of layouts on the device via cable.



User research and testing, analytics



UX Check

A cheap and fast way to carry out an expert assessment on Nielsen’s key heuristics. This is a plugin for Chrome, which opens a panel with a list of heuristics, allows you to make notes on the page and export it all to a Word document.



3 Ways to Select the Method for your Research Goal

Indi Young has created its own method of selection of research methods. Everything depends primarily on the purpose of the research: are we looking for new ideas for our product or are we evaluating existing functionality? Research can also be directed either to the product itself, or to users, their behavior and sensations.



Lead studies





How Speeders Affect Online Research

Jeff Sauro is trying to understand how effective ways to cut off unscrupulous survey respondents, primarily checking the fill rate. Everything is not so simple - except for quite obvious fake cases, the speed affects the quality is not very clear and you just can not cut off such respondents.



Revisiting the Pile-Sort Method of User Research

Hang Guo, Khasfariyati Razikin and Muhammad Hatib on variations of the card sorting method.



Why Do We Conduct Qualitative User Research?

A good analogy is the difference between qualitative and quantitative research on the Mozilla blog.



The 7 Deadly Sins of User Research

David Travis on the 7 deadly sins of user research.



Redesigning Your Website? Don't Ditch Your Old Design So Soon

Hoa Loranger of NN / g on competitive usability testing, when, in addition to your own product, several products from closest competitors are being tested.



Visual programming and browser design



Fuse

A new tool for creating interactive prototypes and translating them into code for Android and iOS. Unlike most recently appeared tools, Fuse Tools was initially focused on a close connection between a designer and programmer. The interactive prototype that you make with the tool is, in essence, a well written application in native platform code.



Plexi

Another new tool for designers, this time in the browser. It is made by Colm Tuite and it is still in the alpha state, but you can already try it. Demo functions of the object states .



Prototyping with Form for the first time

A rather detailed instruction for working with a Form, Origami-like tool for interactive prototyping, which was recently purchased by Google.



New visual content editors





New scripts





Work with SVG





Typecast is Now Free

Relatively recently, Typecast has been updated - a tool for creating a visually attractive and semantically built design, checking for readability, correctness of rendering in browsers and general harmony - it has become free for designers working alone. This announcement opens a branch about web typography: techniques, scripts, tools, tutorials and much more:





How to Implement Color Search

Elif Ceren Dik talks about the experience of creating a good pick of colors for users of the JotForm service according to the theory of color. Many are faced with similar problems, so that in this thread will be collected materials on algorithmic color matching solutions. Continuing the theme:





Creating Animations and Interactions with Physical Models

Ralph Thomas examines the physical model of animation in detail and with vivid interactive examples. The project is available on GitHub for your own experiments. Continuing the theme:





Tumult Hype Pro 3 (Beta)

There was a beta tool for designers Tumult Hype Pro 3. Promise interactive reusable animated objects with a physical model and adaptability for sites, iBooks, advertising.



Noodl beta

Beta Noodl, a recently announced tool for the whole prototyping cycle: animations, interactive interactions and the whole process of working with a prototype, has appeared. It can be installed as an extension for Chrome.



Some thoughts on "designing in the browser"

Stephen Hay that both parties to the popular in recent years, the discourse of "whether the designer must know how to impose" should not rush to extremes.



New for Framer





New to Quartz Composer





New to Bootstrap and Foundation





Tool Reviews





JavaScript for designers

Training articles for JavaScript designers by Dmitry Poyarkov. For designers, however, conditionally - this is just a simple training manual for beginners. Other non-developer beginner tutorials:





Touchstone.js

Framework for building hybrid applications for the iPhone.



Management of interface projects, processes and teams



UX Leadership, Part 1: The Nature of Great Leaders

Jim Nieters and Pabini Gabriel-Petit open a series of articles about UX-managers and leadership. Very sensibly, although the preliminary article was less systemic. Continuing the theme:





The 5 Most Common Design Mistakes

Julie Zhuo from Facebook about major product design mistakes. Too severe restrictions on the initial study of the space of problems and solutions, too early detailing of one of the solutions, taking a good performance for a good product, bias towards style instead of meaning, focusing not on those details.



How to collaborate with your product manager

Ondřej Válka describes the formats of interaction between the product designer and the product manager. This is one of the densest bundles in the team.



Wonderful Client Feedback

Memo for customers on the theme of design criticism.



Making User Experience

Column UXMatters on the topic of integrating UX with a business strategy.



Product management and analytics



Defining data

Pamela Pavliscak continues a series of publications on working with analytics data when designing interfaces. The second part is devoted to the definition of terminology.



Pendo

The beta version of the Pendo product analytics tool has become available. It helps to assess the relevance of the functions of a web product and communicate with users who use the service right now.



Segment Analytics Data Using Personas

Aurora Bedford of Nielsen / Norman Group writes about using characters to segment analytics data.



Cases



Designing for Harmony

One of the coolest cases of design restructuring in large companies. Like Intuit, a leading software maker for personal and corporate financial accounting, he rethought himself, built a design culture and created the Harmony ecosystem.



Data Driven Products Now!

A very interesting presentation by Dan McKinley from Etsy about how the company came to a pro-active data analysis when launching new functions and services. In the second part, detailed ROI calculations are made for a couple of features that they planned to launch.



https://speakerdeck.com/mcfunley/data-driven-products-now">Data Driven Products Now!



93% of users are happy with the design: how we designed Septim

My colleague Andrey Sumin talks about the process of launching the new version of Mail.Ru Mail, which became available to all users this year. Details on all the steps of gradual roll-out for an increasing number of users with a bunch of numbers and statistics. It is useful for everyone who deals with products with a large established audience - how not to lose it.



How to Design for Everybody

Another clever case redesign gos.saytov. Rachel Haot talks about the new NY.gov and how it works. Her blog on Medium has other stories about this launch.



Our GDS user research lab is 6 months old

About the first 6 months of existence of the GOV.uk usability laboratory. Many interesting findings, recommendations and feedback from managers.



The Numbers Game - Behind the Scenes at Microsoft's Xbox Playtesting Labs

How to conduct research on players in the usability lab of Microsoft Xbox.



Designers "Yandex Browser" on how not to interfere with people

Konstantin Gorsky and Gennady Lakhtin talk about the work on the experimental interface Yandex. Browser, which was introduced in late November. A few more of their answers to questions about the product .



How Lumosity Spiked Active Users 10% with Complexity, Not Simplicity

An interesting case of the team of the Luminosity training service, in which they talk about experiments with the process of the first approach of the user. They added a few questions like the test in onboarding and it turned out that this not only does not drop the conversion, but increases the involvement. It seems that Evgenia Zhadyaeva told about the similar experience of LinguaLeo.ru on UX-Wednesday .



How we automated the work of the editorial board and what it led to (speech by Alexei Ametov and Roman Khudonogov)

Speech by Roman Hudonogov and Alexei Ametov on the internal editorial processes in the LAM. Slides They are thinking about making the Arcticle a publicly available product, and if everything grows together, the announcement will be in the spring.









New cases of redesign





Uninvited Redesigns





Designing a mobile interface for older people

Tomáš Slavíček on the principles of design of mobile interfaces for the elderly on the example of the application KoalaPhone. Other design stories for people with disabilities:





Story



UX Maturity: Intuition

Dirk Knemeyer writes a brief history of the formation of the UX in 6 parts. Part One: "80s: Design based on intuition." Continued:





New about web history





A brief history of web design for designers

Another GIF article from Froont with a clear history of web design approaches.



Trends



Fjord Trends 2015

The publication of forecasts for 2015 trends has begun. Fjord describes its nine design and innovation concerns. Other predictions:









Working with phablets





Banks Are Each Other For Your Attention

On the experiments of large American banks with new interaction formats. Continuing the theme:





Car Interfaces





Indie interfaces

Interesting interface concepts and indie products on Kickstarter and Indiegogo are now also grouped together. Unlike what the internal research laboratories of Microsoft, Google, PARC, IBM, Disney, AT & T, the MIT Media Lab and other companies are doing, these pieces can be sponsored and touched after six months or a year.





Enhancing User Experience With The Web Speech API

An overview of the capabilities of the new voice API that is starting to appear in browsers. It allows you to recognize speech and voice texts on pages and is in the early stages of W3C development.



Designing For the Slow Web

Ben Rowe on the concept of Slow Web / Fast Web, an analogy of the concepts of Fast Food / Slow Food. In Slow Web, the user himself manages his time and attention. No need to hurry anywhere, no one distracts without cause. Basic principles of Slow Web:

  1. It is better to have less functionality, but with better interaction.
  2. No notifications unnecessarily.
  3. No sense of urgency unnecessarily, let users relax.
  4. Do not hold users online unnecessarily. Send them to the real world.
  5. Respect for the user, finally.




Wearable electronics





Interfaces to the cinema





An End to User-Based Thinking - Biological Perspective

Alena Lugin proposes to consider obsolete the concept of "user". It forms the process of working on a design in such a way that it is an object for which scientists in white coats create solutions in the laboratory. While it is better to create interfaces with people in co-design format.



DesignX - A Future Path for Design

Don Norman proposes the concept of DesignX, describing methods, approaches and specialties for solving complex social problems. His answers to questions .



For general and professional development



Design's (Dis) Orders & Transition Design

Cameron Tonkinwise on design philosophy and levels, as well as Transition Design. Understands many models of design.



Discover Design - Study design trends on your phone

Interesting tutorial mobile design that works only on the phone. Based on materials from well-known industry experts like Luke Wroblewski, Khoi Vinh, Paul Adams and others.



Designers: Watch

The site is a collection of key designer films with links to online viewing services. People, historical processes, directions. Russian version .



UXMas 2014

UX Mastery - UXMas. 24 . Continuing the theme:





Great Digital Products Don't Happen By Accident

David Gillis Teehan+Lax .



32 myths to be dispelled

32 UX.



What's a Pixel?

Sebastien Gabriel, .



The Urban Dictionary Of Design Slang

Fast CoDesign , . Continuing the theme:





« »

« » ( , — «Designing with the mind in mind»). .



Screeny — Let's find those space consuming screenshots

Screeny iPhone , , . , , , .



People and companies in the industry



-





The Utopian UI Architect

BMW Medium Special Project has released an article about what Bret Victor is doing now.



AMA: I'm Nicholas Felton (aka Feltron), an information designer in NYC

Q & A session with Nicholas Feltron on Designer News.



Design education is "tragic" says Jonathan Ive

A detailed synopsis of Jony Ive's performance at the London Design Museum.



Conference proceedings



Upcoming Web Design Events (Dec. 2014 - June 2015)

The main European and American events UX and web design of the first half of 2015.



Warm Gun 2014

Video of speeches from the conference Warm Gun 2014, which was held on December 4 in San Francisco, USA. Speakers on which you should pay attention: Kim Goodwin, Dey Traynor, Christina Wodtke, PJ McCormick, Leah Buley, Samuel Hilick.



Gain - AIGA Design and Business Conference 2014

At the end of October in New York, the Gain 2014 conference from the AIGA association was held on the topic of business redesign. Video speeches .



Fresh links can also be tracked in the Facebook group of the same name. Thanks to everyone who also publishes links in it, especially Gennady Dragun, Pavel Skripkin, Dmitry Podluzhny, Anton Artyomov, Denis Efremov and Evgeny Sokolov. More and more materials in reviews appear thanks to them.

Source: https://habr.com/ru/post/246739/



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