The UK is the market leader for online advertising.
By default, the United States is considered to be the leader in the global advertising market. In fact, if you believe the data provided by the Economist , the United States came in second place, and the first was occupied by the United Kingdom.
So, in the first half of this year, the volume of online advertising in England grew by 40%, and in the United States - only by 37%. The ratio of online advertising to its total volume in the UK is about 14%, in the United States this figure is lower.
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This fact can also be explained by the fact that in England, 47% of families have broadband Internet access, in the US - 43%.
And in 2009, according to forecasts of ZenithOptimedia, the cost of advertising on the Internet will be equal to the cost of television advertising, and the UK will again be the leader.
So, in the first half of this year, the volume of online advertising in England grew by 40%, and in the United States - only by 37%. The ratio of online advertising to its total volume in the UK is about 14%, in the United States this figure is lower.
')
This fact can also be explained by the fact that in England, 47% of families have broadband Internet access, in the US - 43%.
And in 2009, according to forecasts of ZenithOptimedia, the cost of advertising on the Internet will be equal to the cost of television advertising, and the UK will again be the leader.
Source: https://habr.com/ru/post/2466/
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