Behavioral targeting increases CTR by 76%
As you know , Microsoft has begun to implement behavioral targeting. With the help of cookies, the advertising engine compares the data entered by the user during registration with his network preferences: which Microsoft sites he visits, which services he uses, and so on.
After collecting information, certain “user profiles” are formed (for example, women over 30 who are interested in financial news), to whom certain types of advertisements are addressed.
According to Adam Sohn, director of the Microsoft online services division, this type of targeting is more effective: the likelihood that a user will follow the proposed link increases by 76% compared to traditional advertising methods, the Associated Press reports .
After collecting information, certain “user profiles” are formed (for example, women over 30 who are interested in financial news), to whom certain types of advertisements are addressed.
According to Adam Sohn, director of the Microsoft online services division, this type of targeting is more effective: the likelihood that a user will follow the proposed link increases by 76% compared to traditional advertising methods, the Associated Press reports .
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Source: https://habr.com/ru/post/2465/
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