Business Plan - Description of the notebook market
Continuing to write a business plan, publish a third note with a description of the market. According to the content of the business plan that I sketched from the very beginning, descriptions of the e-commerce market and the laptop market should be separate. This time I combined these points, because It turns out not so much information can be found that would make an analysis of the market. And all ready-made marketing research costs enough money.
It turns out that what everyone constantly writes and says is not so easy to find in numbers. Eventually I focused on the following sources of information:
I recommend the first three to everyone. A lot of useful information. And now about the main thing:
The online trading market shows high growth rates. According to various sources, the growth of the e-commerce market in 2007. amounted to 60-80% (volume up to $ 250 million.). In 2008, an increase of 70-90% is expected [4]. This is due to the increase in network users in the country. The capital is a leader in online commerce, taking from 60% to 80% of all sales. At the moment, purely online stores are more popular, more offline shops with offices in the Internet [3]. The total number of online stores is 3549 [according to the rating bigmir.net]. The boom of Internet commerce is expected in 2009/2010.
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The main problems in Internet trading are the fear of paying for goods online. A greater number of purchases are paid to the courier upon delivery (62%). [3]
The Ukrainian market presents the following options for paying for goods in online stores:
The following brands are on the market:
Acer (22%), Apple, Asus, Dell, Fujitsu-Siemens, Hewlett Packard, LG, MSI, NEC, Panasonic, Samsung, Sony, Toshiba.
Fig.1. Chart of distribution of shares of price segments of laptops in Ukraine for 2006-2007.
Fig.2. The diagram of distribution of shares in the laptop market in Ukraine for the first half of 2007.
Original article - " Business Plan - Market Description "
It turns out that what everyone constantly writes and says is not so easy to find in numbers. Eventually I focused on the following sources of information:
- Association of Information Technology Enterprises of Ukraine
- State Statistics Committee of Ukraine - http://www.ukrstat.gov.ua/
- Gemius Ukraine “Electronic Commerce in Central and Eastern Europe: Ukraine - Free Version of the Report”
- Site http://kontrakty.ua/
- Site http://itnews.com.ua/
I recommend the first three to everyone. A lot of useful information. And now about the main thing:
The online trading market shows high growth rates. According to various sources, the growth of the e-commerce market in 2007. amounted to 60-80% (volume up to $ 250 million.). In 2008, an increase of 70-90% is expected [4]. This is due to the increase in network users in the country. The capital is a leader in online commerce, taking from 60% to 80% of all sales. At the moment, purely online stores are more popular, more offline shops with offices in the Internet [3]. The total number of online stores is 3549 [according to the rating bigmir.net]. The boom of Internet commerce is expected in 2009/2010.
')
The main problems in Internet trading are the fear of paying for goods online. A greater number of purchases are paid to the courier upon delivery (62%). [3]
The Ukrainian market presents the following options for paying for goods in online stores:
- cash payment to the courier
- payment by bank transfer through the bank
- payment via WebMoney
- Payment via Partmone.com by Visa and Mastercard
- payment through IBOX terminals (UkrBuy.com)
- payment through the payment system INTERKASSA (Webmoney, Rupay, E-Gold, Ukrmoney, Liberty Reserve, Pecunix, Limonex and others)
The following brands are on the market:
Acer (22%), Apple, Asus, Dell, Fujitsu-Siemens, Hewlett Packard, LG, MSI, NEC, Panasonic, Samsung, Sony, Toshiba.
Fig.1. Chart of distribution of shares of price segments of laptops in Ukraine for 2006-2007.
Fig.2. The diagram of distribution of shares in the laptop market in Ukraine for the first half of 2007.
Original article - " Business Plan - Market Description "
Source: https://habr.com/ru/post/24612/
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