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A state grant has been allocated to combat click fraud

In August of this year, the largest search engines united against click fraud and even created a special working group to develop generally accepted standards for its measurement. Now the matter has shifted to a different aggregative state: the National Science Foundation (NSF) of the United States issued a grant of $ 150,000 to fight click fraud.

According to the NSF website , within the framework of the project, for which money was allocated, it is planned to develop a system for tracking and blocking software cheaters, which will protect advertisers who profit from “false” clicks from actions.

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Source: https://habr.com/ru/post/2461/


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