Video of Badoo reports from the Highload 2014 conference
In the fall, we gave reports at one of the best technical conferences Highload 2014 and now we are happy to share with you the video of the reports. You can ask questions in the comments and our speakers and other experts will answer them.
1. "Sharding - patterns & antipatterns".
Report by Aleksey Rybak (Badoo) and Konstantin kostja Osipova (Mail.ru).
2. “Using Hadoop in Badoo”, a report by Valery Starynin.
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3. “Acceptance of payments in Badoo - a view from the inside,” the report of Anatoly GremniX Panov.
4. "" Cloud in Badoo a year later - work on the bugs, "the report of Yuri youROCK Nasretdinov.
5. "" Docker & Puppet - how to cross them and whether you need it, "the report of Anton banuchka Turetsky.
6. “Getting out of spam - how to increase the CTR distribution”, a report by Andrey Une4ga Sasa.
Summary of the first 7 minutes that are not on the video:
“This report is about a new type of problems with mail deliverability, which even companies that have been emailing very often lately have been very often faced with. The report will tell you about the universal recipe with which this problem was prevented in Badoo.
You have good traditional indicators (% complaints,% non-existing addresses), do you double opt-in, process FBL and bounces, do you have the correct DNS configuration (PTR, SPF) and DKIM?
Now it does not guarantee anything, your mailing may still start getting into spam on the largest mailers, especially foreign ones. The fact is that big mailers have long looked at the indicators of interaction between your subscribers and letters, and clicks on the “This is spam” button is just one of the metrics.
What new parameters are monitored by mailers in order to decide where to put your letter? The answer can be obtained by looking into the postmaster interfaces of Mail.ru and Yandex. Now the percentages of the discoveries and clicks in the letters are important, which along with the previously known parameters are tracked and obviously taken into account.
How to live with it, what to do - the answers to these questions are in the report. ”
1. "Sharding - patterns & antipatterns".
Report by Aleksey Rybak (Badoo) and Konstantin kostja Osipova (Mail.ru).
2. “Using Hadoop in Badoo”, a report by Valery Starynin.
')
3. “Acceptance of payments in Badoo - a view from the inside,” the report of Anatoly GremniX Panov.
4. "" Cloud in Badoo a year later - work on the bugs, "the report of Yuri youROCK Nasretdinov.
5. "" Docker & Puppet - how to cross them and whether you need it, "the report of Anton banuchka Turetsky.
6. “Getting out of spam - how to increase the CTR distribution”, a report by Andrey Une4ga Sasa.
Summary of the first 7 minutes that are not on the video:
“This report is about a new type of problems with mail deliverability, which even companies that have been emailing very often lately have been very often faced with. The report will tell you about the universal recipe with which this problem was prevented in Badoo.
You have good traditional indicators (% complaints,% non-existing addresses), do you double opt-in, process FBL and bounces, do you have the correct DNS configuration (PTR, SPF) and DKIM?
Now it does not guarantee anything, your mailing may still start getting into spam on the largest mailers, especially foreign ones. The fact is that big mailers have long looked at the indicators of interaction between your subscribers and letters, and clicks on the “This is spam” button is just one of the metrics.
What new parameters are monitored by mailers in order to decide where to put your letter? The answer can be obtained by looking into the postmaster interfaces of Mail.ru and Yandex. Now the percentages of the discoveries and clicks in the letters are important, which along with the previously known parameters are tracked and obviously taken into account.
How to live with it, what to do - the answers to these questions are in the report. ”
Source: https://habr.com/ru/post/245897/
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