Films on iTune will start selling on the same day as they appear on DVD

Apple announces innovations in movie sales through iTune. Films will appear on iTume on the same day they will be released on DVD. The cost of films range from $ 9.99 to $ 14.99.
You can watch the purchased movie on iPod video, iPhone, Mac or PC.
The list of studios Apple collaborates with is quite large - 20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount Pictures, Universal Studios Home Entertainment, Sony Pictures Entertainment, Lionsgate, Image Entertainment, First Look Studios

You can read the press release here .