I and the cover or "Go there, do not know where"
So, everything would be fine if it were not so bad :( Therefore, tired of searching, I decided to turn to the public. I need your help and advice as uninterested persons.
So, for some time now I've been making up the catalog of auto-chemistry (i.e. all sorts of sprays, jars, car care cans).
Here is the directory page:
')
Next question!
Everything is almost ready, but the problem with the cover has become acute, as the chief, who is the main customer, practically does not happen in Kiev, we communicate through a third party, etc. As a result, everyone has his own excellent idea of ​​her, I have a list of requirements, and the boss still doesn’t like what I like and the third one (for some reason they don’t even show the rest).
So I ask you to comment on what I draw on the cover:
It should be: beautiful, in the spirit of the catalog
It is necessary: ​​“we do not sell cars, but a jar, which means they are needed on the cover”
It is necessary: ​​“less white (free space)” (it reads between the lines: “we're not paying for the white sheets”) ... then there are even more jars, less free space - the cover should show what we are selling.
At this stage, I was already tired of the catalog itself, I realized that we will continue to work long and tediously, sent a series of sketches (without exact preservation of colors, fonts, sizes - just as ideas. I also apologize for the color rendition curve - everything was in the media):
After talking with the “third” various parts were connected (yes, I didn’t like the names there either), my favorite concept was # 1 jersey. Eventually:
Returning, the chef cut down both of these options. the previous ones did not show him how inappropriate the concepts of “little empty space”.
Now it is necessary: ​​a little white, a lot of jars (small), logos of manufacturers and to present on the cover all 4 sections of the catalog with photos, although in 2 of them the quality of the photo is such that I would not print, not what to take out on the cover.
I have a few ideas, now I will sit down to collect; something based on the latest "many-many cans", but arranged on a grid, with logos, backgrounds and without. But I would like to know your opinion - what is worthy of the above, and what could be done again :(
So, for some time now I've been making up the catalog of auto-chemistry (i.e. all sorts of sprays, jars, car care cans).
Here is the directory page:
')
Next question!
Everything is almost ready, but the problem with the cover has become acute, as the chief, who is the main customer, practically does not happen in Kiev, we communicate through a third party, etc. As a result, everyone has his own excellent idea of ​​her, I have a list of requirements, and the boss still doesn’t like what I like and the third one (for some reason they don’t even show the rest).
So I ask you to comment on what I draw on the cover:
It should be: beautiful, in the spirit of the catalog
It is necessary: ​​“we do not sell cars, but a jar, which means they are needed on the cover”
It is necessary: ​​“less white (free space)” (it reads between the lines: “we're not paying for the white sheets”) ... then there are even more jars, less free space - the cover should show what we are selling.
At this stage, I was already tired of the catalog itself, I realized that we will continue to work long and tediously, sent a series of sketches (without exact preservation of colors, fonts, sizes - just as ideas. I also apologize for the color rendition curve - everything was in the media):
After talking with the “third” various parts were connected (yes, I didn’t like the names there either), my favorite concept was # 1 jersey. Eventually:
Returning, the chef cut down both of these options. the previous ones did not show him how inappropriate the concepts of “little empty space”.
Now it is necessary: ​​a little white, a lot of jars (small), logos of manufacturers and to present on the cover all 4 sections of the catalog with photos, although in 2 of them the quality of the photo is such that I would not print, not what to take out on the cover.
I have a few ideas, now I will sit down to collect; something based on the latest "many-many cans", but arranged on a grid, with logos, backgrounds and without. But I would like to know your opinion - what is worthy of the above, and what could be done again :(
Source: https://habr.com/ru/post/24526/
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