Giants told the secrets of mobile search

Companies Yahoo, Google, Nokia and JumpTap made a report on the mobile search market, the features of its work and development.

According to Matt Tengler, product manager for JumpTap, there are at least three differences between mobile search and its web counterparts: first, mobile device users are more often looking for various screen savers and ringtones, and second, you can see on the first page of a smartphone or communicator just a couple of results of processing the request, and thirdly, the mobile phone is almost always turned on and is in the user's pocket, which provides advanced advertising opportunities.

In addition, there are quite a large number of restrictions - the interface of most sites is not designed to download them to mobile devices, a small screen displays only some of the information or scales it so that nothing can be viewed, writes Search Engine Watch .
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Experts urge webmasters and designers to be not only concise and accurate when creating websites, but also to use the services of the resource mobilizer.volantis.net , which allows you to create something similar to a mobile site.