Making email notifications and increasing the number of paying customers

Communication with users is an important component of any project. Sometimes you need to go to a meeting for users and the first to start a dialogue. Email notifications are the perfect way to tell a person about any changes and results. This can lead to very unexpected results. How we did email notifications for LPCloud will be discussed in this article.

LPCloud is a service for launching and managing sales pages. In the first version of the project, we had only one email - this is a notification about a new application with the Landing Page. We did not send any other messages by users. Then we decided to conduct an experiment and made a series of letters.
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We introduce a single style and personalization

We pay attention to the design and bring all the letters to a single style. We add a name to each letter and pull up a user's photo through gravatar . As a result, the letter of the new application looks like this.

Close objections

In the next letter we send users reviews of well-known companies. In the letter we add a photo of a person, his name, position and company website. Review of the course of course agree :)

Stimulate to make a payment

We warn the person that his trial period is ending soon. We inform you that when you pay the annual tariff is given a 20% discount. Reception is quite simple, but in our case it allows you to immediately get several customers with a yearly subscription.

We work with non-paying customers

To know the reason for leaving the user enter a small questionnaire. Almost 20% of users after this letter express their opinion, some write to the support service, and some even call the hotline.



Such a simple sequence of emails allowed us to get paid clients from scratch without investing in marketing and advertising. About any other details we will be happy to answer in the comments.