QIWI company buys Money Mail.ru payment service
The QIWI group announced its intention to purchase the Money Mail.ru payment service owned by the Mail.ru Group. At the same time, according to the representative of QIWI Xenia Vasilyeva, this is not a purchase in its usual sense, but the placement of QIWI payment instruments on Mail.ru sites.
Details of the transaction have already been discussed, but they are not yet disclosed to a wide range of users, we will learn about them later, in the process of integrating the processings. In the meantime, neither the date of the commencement of the “Money” transition, nor the amount of the contract has been clearly defined. According to experts, the acquisition cost will be from $ 10 million to $ 20 million. "Money Mail.ru" indicators also remain a mystery to prying eyes. It is only known that after the end of the transition period, QIWI will be engaged in the implementation of all payment operations of the service. Together with the Money Mail.ru project, QIWI also receives a channel for receiving payments for users of other Mail.ru Group projects (the social networks “My World”, “VKontakte” and “Classmates”, an online game project, etc.). And this is, according to various estimates, from 1 to 2 million customers, one way or another using Money Mail.ru to make various payments.
As can be seen from the schedule above, in 2012, about 10% of Russian users made their payments through the QIWI payment service, in 2014 this figure rose to 21%. By acquiring Mail.ru Money, QIWI will receive another 6% of potential customers from the total number of Russian users, which will allow the company to overtake its closest competitor, Yandex.Money, by 5%.
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The chairman of the board of directors of the QIWI group, Boris Kim, is convinced that the deal will be the next step in expanding the mutually beneficial strategic partnership with the Mail.Ru Group. The companies insist that this step is mainly aimed at improving the level of security and convenience of customer payments. As the general director of Mail.Ru Group, Dmitry Grishin, said, the payment service has never been a core business for the company, and its sale to the QIWI group will significantly improve the efficiency of using Money.
Details of the transaction have already been discussed, but they are not yet disclosed to a wide range of users, we will learn about them later, in the process of integrating the processings. In the meantime, neither the date of the commencement of the “Money” transition, nor the amount of the contract has been clearly defined. According to experts, the acquisition cost will be from $ 10 million to $ 20 million. "Money Mail.ru" indicators also remain a mystery to prying eyes. It is only known that after the end of the transition period, QIWI will be engaged in the implementation of all payment operations of the service. Together with the Money Mail.ru project, QIWI also receives a channel for receiving payments for users of other Mail.ru Group projects (the social networks “My World”, “VKontakte” and “Classmates”, an online game project, etc.). And this is, according to various estimates, from 1 to 2 million customers, one way or another using Money Mail.ru to make various payments.
As can be seen from the schedule above, in 2012, about 10% of Russian users made their payments through the QIWI payment service, in 2014 this figure rose to 21%. By acquiring Mail.ru Money, QIWI will receive another 6% of potential customers from the total number of Russian users, which will allow the company to overtake its closest competitor, Yandex.Money, by 5%.
')
The chairman of the board of directors of the QIWI group, Boris Kim, is convinced that the deal will be the next step in expanding the mutually beneficial strategic partnership with the Mail.Ru Group. The companies insist that this step is mainly aimed at improving the level of security and convenience of customer payments. As the general director of Mail.Ru Group, Dmitry Grishin, said, the payment service has never been a core business for the company, and its sale to the QIWI group will significantly improve the efficiency of using Money.
Source: https://habr.com/ru/post/244399/
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