10 languages into which to translate your mobile game
Every third customer, who comes to us in Alconost for localization, asks the same question: “And what other languages would you recommend translating my game / application / site?”.
To answer this question at least for mobile game developers, we studied the sales of mobile games on Google Play and the App Store in different countries. The result surprised us so much that instead of a regular article we wanted to make a video:
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Slightly more information about the top 10 languages for the localization of mobile games - under the cat.
Let's start with the market monsters:
Japan is the first in terms of total revenue from games on Google Play and the App Store. And although the mysterious soul of the Japanese buyer is sometimes difficult to understand, the localization of the game and its promotion in the Japanese market can bring excellent results.
USA - everything is clear here, English is obligatory if the game is intended for an international audience.
Korea in terms of sales of games for Android devices ahead of even the States.
By the way, Japan, the USA and Korea make 75% of revenues from games on Google Play!
China is currently represented only in the App Store, and sales there are pretty impressive. By the way, Google recently announced its return to the Chinese market of mobile applications. It will be very interesting to look at sales in Chinese Google Play in a year.
Germany and France look pale against the background of the “giants”, but we should not forget that we are talking about “European neighbors,” whose mentality we understand is slightly better than the mentality of Koreans or Japanese. Who knows, maybe your game will go perfectly in the French or German market?
We should also say about Taiwan , which, despite its small size, took the 10th place in the ranking. Did you know that in Taiwan they use Traditional Chinese, which is very different from Simplified Chinese, which is used in mainland China? It is so different that people in Taiwan understand well if half of the text written in Simplified Chinese.
Well, and if the localization budget allows, then it is worth looking at countries that are not in the top-10, but showing a good growth in mobile revenues: Russia , Spanish-speaking Latin American countries and Brazil .
Thus, the top 10 languages that should be considered when planning the localization of your mobile game, looks like this:
By the way, recently we have already written about the list of the top 10 languages for localizing your product , which we obtained by comparing the countries with the largest population, the countries with the largest number of users and the leading countries in terms of online sales.
PS: By the way, we made a video in our free time for our own entertainment. We generally like to make for fun videos, for example, a movie about 100 bucks through the eyes of modern artists or video infographics about the price of one additional second to download a site . If you have interesting, unusual and non-obvious data or ideas on which we could make another cool movie - let us know.
about the author
Alconost is engaged in the localization of applications, games and websites in 60 languages. Language translators, linguistic testing, cloud platform with API, continuous localization, 24/7 project managers, any formats of string resources.
We also make advertising and training videos - for websites selling, image, advertising, training, teasers, expliners, trailers for Google Play and the App Store.
Read more: https://alconost.com
To answer this question at least for mobile game developers, we studied the sales of mobile games on Google Play and the App Store in different countries. The result surprised us so much that instead of a regular article we wanted to make a video:
')
Slightly more information about the top 10 languages for the localization of mobile games - under the cat.
Let's start with the market monsters:
Japan is the first in terms of total revenue from games on Google Play and the App Store. And although the mysterious soul of the Japanese buyer is sometimes difficult to understand, the localization of the game and its promotion in the Japanese market can bring excellent results.
USA - everything is clear here, English is obligatory if the game is intended for an international audience.
Korea in terms of sales of games for Android devices ahead of even the States.
By the way, Japan, the USA and Korea make 75% of revenues from games on Google Play!
China is currently represented only in the App Store, and sales there are pretty impressive. By the way, Google recently announced its return to the Chinese market of mobile applications. It will be very interesting to look at sales in Chinese Google Play in a year.
Germany and France look pale against the background of the “giants”, but we should not forget that we are talking about “European neighbors,” whose mentality we understand is slightly better than the mentality of Koreans or Japanese. Who knows, maybe your game will go perfectly in the French or German market?
We should also say about Taiwan , which, despite its small size, took the 10th place in the ranking. Did you know that in Taiwan they use Traditional Chinese, which is very different from Simplified Chinese, which is used in mainland China? It is so different that people in Taiwan understand well if half of the text written in Simplified Chinese.
Well, and if the localization budget allows, then it is worth looking at countries that are not in the top-10, but showing a good growth in mobile revenues: Russia , Spanish-speaking Latin American countries and Brazil .
Thus, the top 10 languages that should be considered when planning the localization of your mobile game, looks like this:
- Japanese
- English
- Korean
- Simplified Chinese
- Deutsch
- French
- Traditional Chinese
- Russian
- Spanish
- Brazilian Portuguese
By the way, recently we have already written about the list of the top 10 languages for localizing your product , which we obtained by comparing the countries with the largest population, the countries with the largest number of users and the leading countries in terms of online sales.
PS: By the way, we made a video in our free time for our own entertainment. We generally like to make for fun videos, for example, a movie about 100 bucks through the eyes of modern artists or video infographics about the price of one additional second to download a site . If you have interesting, unusual and non-obvious data or ideas on which we could make another cool movie - let us know.
about the author
Alconost is engaged in the localization of applications, games and websites in 60 languages. Language translators, linguistic testing, cloud platform with API, continuous localization, 24/7 project managers, any formats of string resources.
We also make advertising and training videos - for websites selling, image, advertising, training, teasers, expliners, trailers for Google Play and the App Store.
Read more: https://alconost.com
Source: https://habr.com/ru/post/244325/
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