"Runner" "screwed" the API to the contextual advertising system

Runner has developed an API to integrate their work on products with the efforts of external developers. Runner.API allows you to create applications and web services that will interact with the contextual advertising system using a special protocol. According to the company, this will improve the convenience of the Runner interface due to new features from external suppliers, integrate billing, statistics and independent audit systems.

Begun's API partners can be any development company working in the field of Internet advertising technologies. To gain access to the interface, you need to send a special application . Now Begun.API ​​is being tested openly, and all organizations whose applications have been approved can use it. It is reported that upon completion of the testing phase with each of the partners will be fixed conditions for further cooperation.

“Our striving for openness and anticipation of the market needs has allowed us to set a new bar in the work of Russian contextual advertising services,” says Aleksey Basov, general director of Begun. “We believe that without the participation of external developers, a technological environment that has reached a significant scale cannot develop with the same efficiency.” According to him, the company relies on an open architecture and an independent audit of advertising results.