On December 20, the
XAP.ru advertising network officially began to work, which is a system for “placing a large number of thematic text ads with direct links to different websites” (as stated on the
info page of the resource itself ). The site itself appeared in the fall, but the main services were implemented quite recently.
Ordinary sites that wish to participate in the advertising turnover are invited to place the system code and get “xapes” for this, the number of which depends on the subject matter, the PR page and the site CY. The webmaster will be able to use the accrued “ksapy” to advertise their projects through the exchange of links.
Everything looks very rosy, but the creators of XAP.ru failed to reach the ideal. According to Henry Sheppard, the owner of the site
OpenMusic.ru , on the system parasitic “entertaining undersight” - collections of jokes and pictures - which reduce its effectiveness.