Newspapers are looking for readers on MySpace

The small Scottish newspaper Fife Herald decided to increase the audience of its readers and created its own account on MySpace.com. In the few weeks that have passed since the day of registration, the newspaper was “added as a friend” to about four hundred people, according to Search Engine Watch .

“This is a market that is completely unused by regional editions, and it opens up new lines of communication for us,” commented Adam Morris, an employee of Fife Herald.