For four and a half years, I have been publishing regular reviews of recent articles on the topic of interfaces, new tools and collections of patterns, interesting cases and historical stories. From the tapes of several hundred thematic subscriptions, approximately 5% of the worthwhile publications are selected that are interesting to share. Previous materials: April 2010-July 2014 .
Patterns and Best Practices
Designing for Large Screen Smartphones Immediately, two autumn announcements (iPhone 6 Plus and Nexus 6) showed a sad future for managing smartphones - prohibitively large screens are becoming the main standard. Luke Wroblewski gives a quick overview of how to live with it. In this post, patterns will be collected to solve this problem.
What is a Card? Khoi Vinh conducted a large study of the card approach for Wildcard . Continuing the theme:
Experience "Rockett": How to make effective landing pages for business Aleksey Kolesnikov shares Rocketbank's experience in creating landing pages. He examines in detail the whole process and pays special attention to the importance of the main message of the proposed product or special offer.
Petit hacks A library of patterns, similar to Little Big Details, but focused on product solutions that ensure the growth of metrics on one of the most popular AARRR models (Acquisition, Activation, Retention, Revenue, Referral).
Swipe Left, Swipe Right, But Why? Steve Melendez writes about a quick decision-making interface pattern using swipe cards left / right, which has become wildly popular thanks to the Tinder dating service.
Falling in Love with Forms (Presentation by Aaron Gustafson) Materials from the workshop Aaron Gustafson on the design of forms from the conference BlendConf 2014.
Reducing Abandoned Shopping Carts In E-Commerce Keir Whitaker examines a way to reduce the number of abandoned shopping carts by online shoppers using reminder letters. The letter is sent a few hours after the user has left the process and boosts sales (the article provides statistics).
Would you like fries with that? Booking.com conducted A / B testing of navigation on mobile and using the burger icon in particular. For them, none of the options showed significant superiority.
Search Is Not Enough: Synergy Between Navigation and Search One of the trends of the moment is an attempt to replace global navigation with search. Raluca Budiu describes 5 reasons why a search is not enough and you need to share it with navigation.
Animation for Attention and Comprehension Aurora Bedford of NN / g writes about the use of animation in interfaces. Its two main objectives: to draw the user's attention to certain elements of the interface, or to simplify the understanding of the relationship between interface elements. Transitions and animations are difficult to be fast enough so as not to annoy users and not hinder their effective work. Continuing the theme:
Is there a Formula for Delight? Ben Rowe about the design, admirable user. The deepest and versatile of what was found on this topic. The rest affected rather private aspects. Continuing the theme:
Des Traynor: Not everything can be shown by prototypes . If you want to design for admiration, to create an aesthetic effect, to involve users in the game, then wireframes are not enough to simulate impressions. We need more detailed prototypes that are indistinguishable from the real product.
The Danger of Dogfooding “Designing for yourself”, when members of the product team themselves use their product every day - a simple and effective technique. Des Traynor writes that from time to time you need to forget about yourself as a professional user, and look at the interaction with the product from the perspective of a beginner.
Character separators in paper forms Formulate on the effectiveness of explicit character delimiters in paper forms. To the web is poorly applicable, but informative.
Understanding the user
When to Use Which User-Experience Research Methods Christian Rohrer has updated his user research guidelines. The 20 most common research methods are distributed according to the following characteristics: a study of user behavior or attitudes toward the product; qualitative or quantitative research; context of use (natural use of the product; use according to a given scenario; research out of context of the product; hybrid methods).
Designing Features Using Job Stories Alan Klement tells why Persons and User Story is yesterday and why you should use Job Story. Another good reception that can make the work of the product team effective.
A Big Article About Wee Things A wonderful visual study of Lena Groeger about the perception of small parts and their use in design. Continuing the theme:
The Ethics of UX Research Nicholas Bowman, a professor at West Virginia University, writes about the ethics of conducting user research. The basic rules for its evaluation: 1) Is it possible to substantiate the need for user manipulation logically or theoretically? 2) Is user manipulation really necessary? 3) Does the manipulation of any potential harm? 4) What will users feel about the company when they find out about the study? Continuing the theme:
Promise, Vision, Scenario, and User Stories Jared Spool is about several levels of features and usage scenarios. He suggests the term “promises”, which generally describes the desired interface solution.
Eye-Tracking Study: How Users View Google Search Result Pages A new eye-tracking study of Google search results pages. What has changed in 10 years? The golden triangle has disappeared; users almost twice as fast began to scan pages; almost one and a half times more often they began to click on links located in 2-4 places on the results page. Here you can download a detailed study .
Ruslan Kryuchkov from UsabilityLab tells the story: For the first time, the golden triangle on the SERP was opened in 2005 using eye-tracking (then this company was called Enquiro). A year later, a comparative study was conducted on several search engines (Google, Yahoo !, MSN). In Russia, Dmitry Satin, Ruslan Kryuchkov, Evgeny Kulakov, Tatyana Kravchuk and Maria Rybakova-Kuznetsova confirmed this phenomenon on domestic search engines in 2009 . The study was also conducted on 50 users. There are many questions to the study design and conclusions, but the triangle is the result in which we are more confident than others. It is interesting now to see that the golden triangle has turned into another pattern. So I understand the main reasons for this: 1) The structure of the SERP is changing (there used to be a more or less homogeneous set of links, and now there are different inserts from the witches); 2) The perceptions of users on the SERP page are changing.
An Alphabet of Accessibility Issues Alphabet health problems affecting the work with the interface. Compiled on the basis of friends, is not a standard set of characters.
Researching User Needs New course Tomer Sharon from Google to research users at Treehouse.
Information architecture, conceptual design, content strategy
Responsive Content Modeling Steve Fisher describes the procedure for collecting content for the project, as well as building the interface and content strategy based on it.
Introducing the Post-it® Plus App 3M has released the Post-It Plus application, which helps structure the brainstorm results. It is necessary to photograph a board or wall with stickers and the service will help digitize them and organize further collaboration. For now only for iPhone and iPad.
Complexity Anna Viggedal writes about the difference between the notions of “complex” (complex) and “complicated” (complicated) in relation to interfaces and socio-technical systems. They are determined by the internal structure and behavior and can not always be simplified, so they have their own approaches to interacting with them.
The Digital Crown - Winning at Content on the Web Ahava Leibtag's The Digital Crown book about content strategy has been released. UXMatters publishes an excerpt from it (chapter 2). It has a good reminder for those who are engaged in the design strategy - how to analyze the company and its current state. Continuing the theme:
Story map James Buckhouse about creating a Story Map and working with documents. Not to be confused with Customer Jouney Map and User Story Map :)
Card sorting Detailed case of card sorting application from Lisa Sy. Showing interesting techniques and techniques. Continuing the theme:
More review article from Akendi . This includes the difference between “closed” (as in the example of Liza) and “open” sorting, when respondents are asked to define categories themselves.
Validating UX Strategy Concepts Through Service Design (Presentation by Ashley Hemingway) Ashley Hemingway talked about how to test the UX-strategy using service design methods at the UX Strat 14 conference. Key concepts of the strategy are compared with the touch-points of the customer journey map. Continuing the theme:
Apple Watch September 9, Apple introduced its version of the smart watch Watch, speculation around which has been going on for a long time. This is a new application platform, with which many of us will have to work in the coming years. In this thread will be collected material on the design and design of interfaces for them.
In one device, a significant number of cases of using watches and bracelets are collected in all four key areas - notifications, medicine / sports, authorization (payment, entrance to hotels), controller (remote control for TV control). And all this with a very careful understanding of the fact that the watch is an important accessory tied to the fashion industry (an interesting analysis from the browser of a classic watch ). True, a category redefinition was expected from the announcement, as it happened earlier with the player, phone and tablet, but it turned out to be just the most systematic solution on the market. Which, moreover, fixed the basic understanding of the role of such devices - a more or less rigid appendage to a smartphone (and without cross-platform yet).
There are many interesting interface solutions - a zoom-panned start-up screen with an unusual arrangement of application icons; The second coming click wheel in the form of the winding head of the winding mechanism for replacing part of touch gestures (easier to get on the small screen, the interface does not overlap with a finger). It's funny that the skeorphism returned in the form of three-dimensional emoticons, achivok and other trifles. The density of information in the interface rolls over, which is quite strongly contrasted with the lighter approach of Android Wear (two comparisons from ArsTechnica and The Verge ). But the overall message is different - if Google has a more accessible screen for viewing notifications, then Apple has a mini-smart phone with a wealth of features.
There are no official guidelines yet, but templates for designers are already emerging. A separate font was created for the watch, somewhat reminiscent of Din and Roboto ( The Verge and Fast Co Design ), but there is no specifics about it either. The clock will be produced in two sizes, but nothing is said about the screen resolution again ( Josh Worth is trying to calculate it ). Information should appear closer to the output of the device at the beginning of next year.
iPhone 6 Screens Demystified The iPhone 6+ came out, where the screen resolution and the resolution of the resources that designers should give it to him do not match. In just a few hours, this gave rise to a lot of rumors: “Will the iPhone wipe out the plant?”, “Is the new smart scaling system?”, “Is Ive gone crazy?”. The guys from Paintcode are trying to figure it out. Structured table Continuing the theme:
Designer's Guide to DPI An elegant analysis of the terminology and principles of operation of modern screens from Sebastien Gabriel, including the features of the transfer of design to developers. Article in the form of an electronic book .
The Sticker UI Book by Killer inc. An unusual album format for interface sketches, much more useful than regular screen templates. It includes templates for different devices, convenient fields for commenting and, most pleasantly, a set of stickers with typical interface elements and icons. A little about its creators .
Pixate A promising tool for creating mobile interactive prototypes out of beta. The ability to visualize animations, both from time to time, and from interaction. Instant "native" launch on the device. Nice interface.
True, it turned out to be extremely weak - this is just a review of the basic concepts of typography, and there are already enough of such books. And what is most disappointing - with a minimum of pro, in fact, features typography on the web. Localization, rendering, connecting nuances of third-party fonts, etc. - At best, a couple of paragraphs. It is better to read Alexander Korolkov. Continuing the theme:
60 flat styled icon sets Icons in a flat style are still very popular among designers. Martin LeBlanc, the founder of Icon Finder, collected 60 sets on one page.
Writing Great Alt Text (Whitney Quesenbery Presentation) Guide to writing alternative texts to images from Whitney Quesenbery.
Wireframe kit A template for designing interfaces in Adobe Illustrator by Chris Rowe.
What is the Client’s Role in User Research? Memo for companies that order custom research. Jim Ross describes the main stages of the process and the participation that the customer must take in them. Continuing the theme:
Eye Tracking in User Experience Design An article about I-tracking questionnaires and forms from Caroline Jarrett and Jennifer Romano Bergstrom. This is a chapter from their book " Eye Tracking in User Experience Design ". She is pretty good. It deals with the practical application of the results of the research in various applications and conclusions from them.
How Effective Are Heuristic Evaluations? Jeff Sauro talks about the peer review by several experts. The conclusions are not very comforting - even a group of experts may not notice critical problems and give a lot of insignificant.
Conducting Large-Scale User Research Jim Ross talks about his experience in conducting large-scale (150 people) user research. He gives advice on the organization of the process so that the task is lifting.
Collaborative User Testing - Less Bias, Better Research Alla Kholmatova on how to make usability testing more objective and improve their quality. At each stage involve several researchers: a small group makes a test plan, makes observations and analyzes the results together.
Demonstrate Thinking Aloud by Showing Users a Video A little secret about testing usability from Jacob Nielsen. Before testing, users are shown a 1-minute video, with an example of how to properly “think out loud”.
How to properly conduct Lean research Translation into Russian of the article “The Right Way to Do Lean Research”, which was made by Ivan Zamesin.
Essential Visual Feedback Tools For Web Designers A good overview of the site review tools and layouts from Lucy Galkina. She describes five tools — InVision LiveCapture, TrackDuck, BugMuncher, BugHerd, and Notable.
uilang - a minimal, ui-focused programming language for web designers Script pseudo-language for prototyping interfaces in code. It includes the behavior of typical elements and the possibility of an easy description of their style - in fact, a little more simple packaging of HTML, CSS and JS.
Form by RelativeWave Suddenly, a fresh Origami-like tool for interactive prototyping called Form was discovered. Of the obvious advantages is the ability to interact with the prototype on the device on the fly, just as with Sketch Mirror.
Noodl A new tool for the whole cycle of prototyping: animation, interactive interactions and the entire process of working with the prototype. The project is in the closed beta stage, you can ask for an invite right now. They tried not just to repeat the Apple Quartz Composer, as the Form did, adopting all the birth injuries and shortcomings, but taking the concept of nodes, to implement a convenient tool suitable for designers.
Metrics and ROI
Economic Logic Customer Experience Roman Chernykh published his presentation with User Experience Russia 2014 on the economics of ergonomics. It would not hurt a more readable design, but the models and calculations of ROI presented in it are wildly cool and interesting. Roman has a long experience in a large company (Beeline), as well as close communication with top management. Continuing the theme:
Alexey Anokhin: A very vital issue on which the promotion of a profession depends. Very rarely discussed - there are practically no books, few articles. If Roman is going to write an article, I think that the “Human Factor” will publish it with pleasure. And I am in the bulletin "Ergonomist" in parallel. A similar work is published in the OSHA report , but it concerns work safety and ergonomics (physical).
The Designer's Dilemma Durward Sobek writes about the designer's dilemma. At the beginning of the project we have relatively complete freedom in choosing possible solutions to the problem, but there is little knowledge of the subject area. Over time, this relationship is changing - we have deeply understood the problem and know what to do, but have already advanced far enough in implementing the solution and changing it is too late.
Avoiding the Unintended Consequences of Casual Feedback Sometimes, one quick comment from top management can cause weeks of extra work for designers and developers. Jeff Weiner, the CEO of LinkedIn, shares his tips on how to take comments from above correctly.
You're My Favorite Client On September 30, A Book Apart published a new book by Mike Monteiro, You're You're My Favorite Client. Excerpts from it and materials on the topic:
What you need to do before you hire a designer . If you simply throw a new designer into the company without prior preparation, without changing culture, without managerial support, leaving him alone with the old processes, then as a result you will get an obedient artist at best - all the design power will be inaccessible to you.
Margaret Gould Stewart: How giant websites The data can help you make a good design great, but they are not able to make a good design out of a weak design. Speech by Margaret Gould Stewart (product design director for Facebook, ex-Google / YouTube) about design for products with multimillion audiences.
Death To Page Views!Long Live "Acts Of Engagement" The Chartbeat web analytics service promotes user engagement tracking as an addition to traditional metrics such as viewing depth. Every 5-10 seconds, they track the user's behavior on the page and improve the understanding of what exactly he does on the site.
Professional Standard "Graphic and User Interface Designer" Specialists of the company Usetiks together with the Academy of Modern InfoCommunication Technologies prepare the professional standard "Graphic and User Interface Designer". The work is carried out by order of the Russian Union of Industrialists and Entrepreneurs.
Now ready version of the standard, which can and should be discussed. Authors need feedback to improve the standard, which we all really need. Under the link you will find a draft, which you can comment directly on the text.
Principles Over Standards Peter Hornsby writes about the importance of defining and describing product design principles in addition to guidelines. They describe common values ​​and ideologies, so they help to better understand why certain interface decisions are made.
Cases
Burger-driven design.Mail.Ru framework for unifying content projects (Presentation by Yuri Vetrov) My presentation from the User Experience Russia 2014 conference dedicated to the development of the Mail.Ru Group framework for the unification of design. Last year we launched a mobile web on its base , this time we went further and used a more complicated task - we transfer large content projects to the design and technical platform. Such a platform solves several tasks at once:
Guaranteed design unification. The product development and update method uses a single code base, which stores once created and tested interface patterns.
Scaling improvements. Having finished the pattern in one of the projects (for example, by increasing the depth of viewing in the news block on the topic), you can quickly distribute it to the others and increase the product efficiency of the entire service line.
Constant relevance of design. Avoiding heroic products every few years to regular hygiene. The restarts take a lot of energy and lose thousands of small developments bolted to the product over a long time of its development.
Less routine for the designer, more focus on food tasks. Finally, there is time to think about something besides the endless support of a sufficient state of design.
The platform was launched quite recently and there is still a very long list of improvements and bugs. But the most difficult thing is over and the results are impressive - this year we made more for updating content projects than for the two previous ones. The presentation describes in detail what path we have traveled and what we learned from its course.
WOS will make its CMS product, details will be known soon . Today a new version of the site has been launched with a bunch of interesting solutions and, most importantly, with the broadest possibilities for submitting articles with a bunch of interactivity.
PageKit is another “simple and convenient” CMS for creating websites. Excellent opportunities for developers, you can change almost everything.
Denis Beskov launched the Interface Design School. There are already two trainings in the program set by Phil Smirnov and Alina Zotova. Facebook group .
Intertwingled: Information Changes Everything An excerpt from the new book by Peter Morville "Intertwingled: Information Changes Everything". It is somewhere at the junction of professional and cultural studies. Continuing the theme:
Christopher Alexander's book The Language of Patterns.Cities.Building.Building" The legendary “Pattern Language” Christopher Alexander was translated into Russian. The book is not applied, but rather conceptual. The author first introduced the concept of patterns (patterns). After this book inspired people to start collecting interface templates, influenced the emergence of information architecture. Perhaps it is because of this book that it is called that.
Subjective And Objective Design Choices Steven Bradley on the often impossible and unnecessary attempts to achieve complete objectivity in design solutions.
New interesting books on O'Reilly Many of them are still in development, however, it is already possible to order and download. With the WCYAZ code there will be a 50% discount on electronic versions:
UX Crash Course Translations by The Hipper Element Two courses on UX have been translated and laid out in a convenient way: Fundamentals and User Psychology . For this many thanks to the girl under the pseudonym (?) Nancy Pong .
What I Learned About An excellent article by Alvin Hsia about his first experience in the role of a product designer and its features.
The boring designer Cap Watkins is about a boring designer who prefers proven working solutions to those that create a wow effect. Keenan Cummings responds with an ode to the brave designer .
Without Computers Another article about Paul Otlet and that at that time the idea of ​​the Internet came from different people.
Conference proceedings
Google Form 2014 November 4-5, 2014, Google hosted the Form San Francisco conference. It is devoted to a combination of design and technology and includes a powerful list of speakers from fashionable Internet services. Participation is by invitation only, but the materials should be extremely interesting.
UX Thursday, Detroit 2014 Audio recordings of speeches at the UX Thursday conference, held June 26, 2014 in Detroit, USA.
UI18 Video materials of the UI18 conference held on October 21-23, 2013 in Boston, USA.
Fresh links can also be tracked in the Facebook group of the same name.Thanks to everyone who also publishes links in it, especially Gennady Dragun and Pavel Skripkin.More and more materials in reviews appear thanks to them.