CIB 2008: some interesting facts about online shopping

Surprisingly, but a fact! At the Internet and Business conference, the only event directly related to online commerce was a mini-section organized by the Oborot.ru team - “How to become big and rich from a small online store.” Why the subject of online commerce was deprived of me personally by the organizers and participants of the conference not entirely clear, but actually it will not about that. In this topic, I want to share with the respected habrovchanami, the most interesting in my opinion, the facts that I heard when visiting the above-mentioned mini-section.


The ministerial was held in a round table format. Representatives of the “big and rich” (Euroset, Books.ru, Ultra, SoftKey.ru, 003.ru) were placed on the presidium and answered questions from the presenter and the audience. Unfortunately, I did not remember the names and regalia and I do not pretend to the absolute accuracy of the quotes, if someone prompts / corrects with pleasure I add / correct.

Euroset (Nikolay Kataev, Head of Internet Commerce Department)

The online store is profitable, its turnover is about 2% of the turnover of the entire Euroset.
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After the redesign from you-know-someone, the volume of sales of the online store has doubled.

You-know-who promised to increase sales by redesigning five times.

The abusive version of the store resulted in a very large amount of traffic, but there was no sudden increase in sales. Although not denied its possible impact on the twofold increase in sales. At least it didn’t cause a decrease.

Books.ru

It is not profitable to sell cheap books, the store earns mostly on expensive ones. Some cheap positions are deliberately priced, so that the visitor does not have a desire to order them.

The company does not give anything to outsource, everything is developed on its own.

SoftKey (Felix Muchnik, General Director)

Fundamentally do not change the design for 6 years and are not going to.

Profits will be enough to export the whole company to the canaries several times a year.

The company has 100 employees.

There are no average online stores, as soon as a store has grown from small to medium, it should become big as soon as possible otherwise it will be eaten.

That's probably the main thing that was postponed and seemed interesting.