Russian App Day - November 21 - Technopolis "Moscow"

About six months ago, we decided to try to make a business conference about mobile applications - and we did an App Summit , to which we invited a variety of companies and market experts to discuss pressing issues. The conference was successful, so we decided not to stop and do even better!

A week later, on November 21 in Moscow, the first Russian App Day will take place - a large business conference that we are doing with RAEC and Apps4All .
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How is this conference different from others?

1. Although this is a Microsoft conference, we are happy to see many of our partners, including Google. :)
2. Most of the conference speakers are not from Microsoft (including Yandex, Vkontakte, CTC Media, Yota, Beeline, MTS, Viber, ABBYY, Acronis).
   
   
   
3. We try to minimize the number of stories in the spirit of “see what we are doing great” and more to talk about what is happening in the market, what new opportunities appear and what you should pay attention to for the future.
4. We thought that it was necessary to diversify the format of the conference, so we will have not only panel discussions, but interviews and individual visionary lectures.
5. We decided to almost completely abandon the classic “table + rollap + razdatka” stands in favor of interactive installations that will allow conference participants to personally experience various new technologies.
6. For the children of the conference participants, we decided to make a separate children's track.

Separately, I’ll note that this conference is not about development, so we, unfortunately, have to refuse with reports to many mobile development studios, which, while telling about what cool projects they are doing and how their developers create them. Colleagues, excuse us, we will be glad to see all of you at the conference as participants, I am sure you will find a lot of interesting things for yourself, and with interesting reports at our conferences for developers.

Opening

The opening of the conference will be devoted in general to what is happening in the market of mobile devices and applications: platforms, many form factors and growing up of the market.

Panelists:

• Vsevolod Leonov , director for affiliate programs in Russia and the CIS, Google;
• Alexander Lozhechkin , Director of Strategic Technologies at CEE, Microsoft;
• Daria Zolotukhina , Yandex.Taxi Marketing Director

Tracks

When planning the conference, we thought for a long time how to structure everything that we wanted to tell ourselves or ask to tell those people who understand the relevant topics. As a result, we stopped at this structure:

New business

Track "New Business" is an industrial slice of what is happening in the field of mobile applications. Both from the point of view of end users (consumer view), and from the point of view of business (corporate look).

Today, due to mobilization, practically every industry is being updated, so we want to talk about new television, new media, new telecom, new payment systems, new banking, new retail, as well as changes in small business and such a big city like Moscow.

Panelists and speakers:

• Alexey Pivovarov , Director for TV and Transmedia Projects, CTC Media;
• Andrei Kalugin , head of hardware and entertainment platforms group, Microsoft
• Sofya Sokolova , Rector of the New Media School, Chief Editor of the Portal Zvuki.ru;
• Alexander Pyatigorsky , CDO, Beeline
• Andrei Grigoriev , General Director, The Directors
• Ilya Makarov , Project Manager, Contactless Payment Development Group, MTS
• Anatoly Smorgonsky , CEO, Yota
• Oleg Tinkov , Chairman of the Board of Directors, Tinkoff Credit Systems Bank
• Sergey Podshivalin , Head of Mobile Internet projects, Media Markt
• Fedor Ovchinnikov , the founder of the pizzeria "Dodo Pizza",
• Vasily Cherny , CEO, MillionAgents
• Egor Drozdov , Project Manager of DIT, Moscow
• Dmitry Marchenko , Head of Business Development for Application Development Partners and Cloud Services, Microsoft

Application Trends

We decided to make the second track about what is generally happening in the market of mobile applications and what is relevant for different industries. These are cross-industrial sections: from a general view on the development of technologies and new types of devices, to new trends in the promotion or use of mobile applications for solving various tasks.

Panelists and speakers:

• Dmitry Khalin , Director of Technology Policy, Microsoft
• Alexander Kruglov , director of customer service, Vkontakte;
• Ilya Sidorov , senior product and solution specialist, Google;
• Mikhail Shklyaev , Deputy General Director, Adwatch Isobar
• Evgeny Lisovsky , Marketing Director, Litres
• Maria Guzovskaya , Head of Loyalty and Customer Relationships Programs, Crossroads;
• Alena Adamenko , Business Development Director, Itella Connections;
• Denis Seltzer , General Producer, Enlighted Digital
• Dmitry Karpov , Curator of the course "Design in an interactive environment", BS
• Evgeny Roshchupkin , Director of Marketing in Russia, Viber;
• Ekaterina Solntseva , Vice President, Business Development, ABBYY;
• Gaidar Magdanurov , Advisor to the CEO of Acronis, Director of Investments at Runa Capital;
• Daria Mayo , Mobile Producer, Adwatch Isobar "
• Artem Shipitsyn , Co-founder and CEO, Healbe Corporation;
• George Mikaberidze , Co-Founder and Managing Director, Healbe Corporation
• Alexander Vasiliev , Co-founder and CEO of Apps4All;
• Anton Krohmalyuk , e-Legion Marketing Director;
• Anatoly Sharifulin , CEO at AppConsulting.ru and Alerter;
• Bayram Annakov , CEO of Empatika, developer of the popular mobile application for travelers App in the Air

Launch of Visual Studio 2015 in Russia

This week we had a lot of very cool announcements around the next version of Visual Stidio 2015 and our cloud technologies. On November 21, my colleagues will talk in detail about all this in a special online track on the Russian App Day.

In a programme:

• ASP.NET vNext, Vladimir Yunev, Microsoft
• Cross-platform development for iOS, Android and Windows, Tatiana Smetanina, Microsoft
• Cloud platform and tools Microsoft Azure, Alexander Belotserkovsky, Microsoft
• Application lifecycle management, development and testing, DevOps methodology, Vladimir Gusarov, Dell
• Debugging and profiling applications in Visual Studio, Stas Pavlov, Microsoft
• .NET vNext and controlled programming languages, Dmitry Soshnikov, Microsoft
• Effective work in the integrated development environment Visual Studio 2015, Dmitry Andreev, Microsoft
• C ++ in Visual Studio 2015, Dmitry Andreev, Microsoft

Just in case, I repeat: if you want to listen to business, come to the conference with your feet, if you are interested in working out - we will broadcast the track about VS to online.

Exhibition

The Russian App Day exhibition is successful marketing promotion cases using applications and new technologies that have been implemented for companies such as L'Oreal, Volkswagen, Uniqlo, Aviasales, Megafon, the Russian Olympic Committee and VISA. You can see and feel everything, as well as communicate with the agencies that have implemented these projects. In addition, we will have interactive installations from the British School of Design.

Pleasantness for Habr

Especially for Habrayuzer we give a discount on the purchase of tickets - use the code RADAY_HABR when registering. The number of discounted tickets is limited.

We are waiting for you at the Russian App Day!