How to create and earn SaaS | Part 12 | Mobile revolution of access to the clouds: how to change the operator in "one click"
Today, I would like to soften the painful for all topic of access to the clouds from mobile devices and look into the future, which has already been realized by several companies, using a completely new approach in choosing tariffs and operators.
What does it have to do with clouds? For cloud computing and applications, access from anywhere is always critical, and this is hampered by the policy of mobile operators, who still do not quite understand why they are playing roaming.
The best scenario for choosing the best access option
')
The abolition of mobile slavery made it possible to change the operator while maintaining its number. However, this procedure is quite complicated, not free, and requires a personal visit from the subscriber to the operator’s office. At the same time, the need for high-quality mobile Internet is growing, and this service does not require the preservation of numbers.
The optimal shift scenario looks so that the user can select the desired operator (for example, the best quality at the location or the cheapest) directly from the mobile application, while maintaining its balance. Practical application of the script (convenient and profitable) during trips abroad, because You can choose a local telecom operator and not pay huge roaming charges to your “favorite” home carriers.
Giant pioneers
In October 2014, Apple made a statement about the use of built-in SIM cards of several mobile operators in the new iPad Air 2 tablets. The idea of ​​the novelty was that iPad users would be able to choose from the application the optimal operator in the subscriber's location zone. While the opportunity extends to the United States and the UK.
In fact, Apple announced the beginning of an era of roaming-free communication, and such decisions will become a trend in mobile communications in 2015. As a result, the cellular operator becomes only a “pipe” for data transmission, and service providers, such as smartphone manufacturers, large system integrators and other companies independent from operators, will take on all work with subscribers, including payment acceptance and billing.
Subscribers receive significant benefits:
1. A marked improvement in the quality of mobile Internet, because it is possible in one “click” to select the operator with the fastest connection at the point where the user is located.
2. A tenfold reduction in roaming tariffs during foreign trips due to direct connection to a local operator without roaming intermediaries.
Technology and the benefits of all
He always said that technologies do not solve anyone's problems - they can either kill an existing one or give opportunities. So it turns out - we are moving towards a new paradigm of choice and mobile operators themselves are implementing it. To implement the revolutionary idea of ​​“choosing an operator from the application”, the GSM Association, which includes more than 800 operators around the world, has developed a unified standard for managing embedded SIM cards (eUICC) and updating SIM profiles through the air (“over-the- air ”). This allows you to install SIM cards of local cellular operators directly from the mobile application and at the same time provides a level of security not lower than when working with traditional physical SIM cards.
Immediately the question arises: is it profitable for cellular operators? It turns out to be very profitable:
1. Subscribers need high-quality mobile Internet, and the mobile operator providing the best service gets a significant competitive advantage.
2. Local operators are already selling prepaid SIM cards for visiting tourists. And the new technology allows you to "buy" these SIM cards in a very convenient form - with one "click" and while maintaining its balance. Accordingly, the sales volume of the operators grows significantly.
3. Service providers offer packages of services to their customers, and may include significant amounts of free Internet traffic as bonuses. It also boosts operator revenues.
The mobile revolution is near: subscribers will get better service at affordable prices, and competent mobile operators will significantly increase their revenues.
Who's new
In addition to Apple, the Russian company ComfortWay , which develops gadgets and applications for tourists, plays on the virtual SIM card market. I will tell about the technologies of the company that change the landscape of access to the clouds in the following posts.
Alexey Kalachnikov
author's blog www.bootstrap24.ru
Previous publications by:
Materials series "How to create and earn on SaaS"
What does it have to do with clouds? For cloud computing and applications, access from anywhere is always critical, and this is hampered by the policy of mobile operators, who still do not quite understand why they are playing roaming.
The best scenario for choosing the best access option
')
The abolition of mobile slavery made it possible to change the operator while maintaining its number. However, this procedure is quite complicated, not free, and requires a personal visit from the subscriber to the operator’s office. At the same time, the need for high-quality mobile Internet is growing, and this service does not require the preservation of numbers.
The optimal shift scenario looks so that the user can select the desired operator (for example, the best quality at the location or the cheapest) directly from the mobile application, while maintaining its balance. Practical application of the script (convenient and profitable) during trips abroad, because You can choose a local telecom operator and not pay huge roaming charges to your “favorite” home carriers.
Giant pioneers
In October 2014, Apple made a statement about the use of built-in SIM cards of several mobile operators in the new iPad Air 2 tablets. The idea of ​​the novelty was that iPad users would be able to choose from the application the optimal operator in the subscriber's location zone. While the opportunity extends to the United States and the UK.
In fact, Apple announced the beginning of an era of roaming-free communication, and such decisions will become a trend in mobile communications in 2015. As a result, the cellular operator becomes only a “pipe” for data transmission, and service providers, such as smartphone manufacturers, large system integrators and other companies independent from operators, will take on all work with subscribers, including payment acceptance and billing.
Subscribers receive significant benefits:
1. A marked improvement in the quality of mobile Internet, because it is possible in one “click” to select the operator with the fastest connection at the point where the user is located.
2. A tenfold reduction in roaming tariffs during foreign trips due to direct connection to a local operator without roaming intermediaries.
Technology and the benefits of all
He always said that technologies do not solve anyone's problems - they can either kill an existing one or give opportunities. So it turns out - we are moving towards a new paradigm of choice and mobile operators themselves are implementing it. To implement the revolutionary idea of ​​“choosing an operator from the application”, the GSM Association, which includes more than 800 operators around the world, has developed a unified standard for managing embedded SIM cards (eUICC) and updating SIM profiles through the air (“over-the- air ”). This allows you to install SIM cards of local cellular operators directly from the mobile application and at the same time provides a level of security not lower than when working with traditional physical SIM cards.
Immediately the question arises: is it profitable for cellular operators? It turns out to be very profitable:
1. Subscribers need high-quality mobile Internet, and the mobile operator providing the best service gets a significant competitive advantage.
2. Local operators are already selling prepaid SIM cards for visiting tourists. And the new technology allows you to "buy" these SIM cards in a very convenient form - with one "click" and while maintaining its balance. Accordingly, the sales volume of the operators grows significantly.
3. Service providers offer packages of services to their customers, and may include significant amounts of free Internet traffic as bonuses. It also boosts operator revenues.
The mobile revolution is near: subscribers will get better service at affordable prices, and competent mobile operators will significantly increase their revenues.
Who's new
In addition to Apple, the Russian company ComfortWay , which develops gadgets and applications for tourists, plays on the virtual SIM card market. I will tell about the technologies of the company that change the landscape of access to the clouds in the following posts.
Alexey Kalachnikov
author's blog www.bootstrap24.ru
Previous publications by:
Materials series "How to create and earn on SaaS"
- Part I / remove all unnecessary, hit the target, experiment
- Part 2 / invaluable experience of Russian ISV
- Part 3 / sales through an affiliate channel that may not be needed
- Part 4 / Startta Quickme - communication and collaboration of small teams
- Part 5 / pervasive SaaS integration, how nice the threat is to the rest of the software business or how 1 + 1 turns into 3
- Part 6 / Quickme story for partners or 7 reasons to do things together
- Part 7 prefinal / why not sell SaaS?
- Part 8 - FINISH / SaaS - the realities of the Russian market
- Accidentally forgotten Part 9 / Legal SaaS fog
- Part 10 / Business Model Metrics
- Part 11 / Cloud Services Reviews / UX and Usability Testing
Source: https://habr.com/ru/post/243123/
All Articles