A / B testing: 70 resources that will serve as a good start for beginners

Make a website profitable in two ways. The first is to attract more traffic, the second is to increase conversion, i.e. encourage more visitors to become buyers. Most likely, you have already heard that you can simply buy traffic - hundreds of online resources offer this service. Isn't it better to optimize the conversion? How to find out exactly what needs to be checked, and how to conduct A / B testing?

A / B testing and optimization of the conversion level is devoted to countless resources. However, it is very rare for sites to understand this entire process in detail from the very beginning (“What and how to test?”) To the end (“How to improve the conversion?”).

Disclaimer: In our blog, we love to “collect” articles, when carefully selected information about several tools and platforms is collected in one place to attract traffic to the site and increase conversion. When last week NEIL PATEL, gurus in the field of usability, conversion, etc. I decided to share my experience and laid out in a wide access their “A / B testing: 70 resources ...”, we immediately decided to translate this, without exaggeration, a mine of information for internet marketers. And now we provide it to your court (only for the accuracy of the translation of certain phrases, do not judge strictly).

What is A / V testing?
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First you need to figure out what A / B testing is and what it is for you. You will also need to become familiar with some terminology from a given field, for example, A / B testing is also called conversion level optimization.

1. Introduction to conversion level optimization - here you will learn not only about conversion level optimization, but also about why this is necessary.
2. Dictionary A / B testing - the blog explains the technical terms you will encounter.
3. What is A / V testing? - several graphical diagrams that explain the mechanism of the A / B test.
4. The complete guide to optimizing the landing page . Landing pages are the main component of A / B testing. They allow you to adapt to a specific type of site visitor.

What and how to test?

After you have learned about A / V testing, read the following articles - they will help you to understand what and how to test.

5. Ideas for A / B testing - the article provides three ways to quickly generate ideas for an A / B test.
6. How to make an A / V test using quantitative data - a video clip from which you learn to analyze data and compose tests on it.
7. How to use quantitative data to compile tests - you cannot rely solely on numbers. Surveying visitors is a good way to find out exactly what needs to be checked.
8. Qualitative questions that will help you create a good A / B test - if you do not know yet what questions to ask visitors, read this article.

How to choose the most suitable tests? Priority

Even when you already know what exactly you need to test, you can't just run a test - you need a plan. There are resources that will help you make it.

9. How to create a powerful A / B testing plan that will bring results - on A / B testing you can easily lose profit. If you again and again conduct tests that do not bring results, it will negatively affect income. Therefore, make sure that you have a plan before starting the process - this reduces the likelihood of failure.
10. Three schemes of correct prioritization among tests - not all tests are equally useful. Some have higher performance than others. Therefore, it is important to prioritize testing.
11. How to conduct A / V testing with maximum profit - if you are a beginner, you need to concentrate on profit. Over time, it becomes more difficult to increase revenues, but at the very beginning it is not so difficult to dramatically increase the amount of profit.
12. A / B test or multivariate test: which is better? - If you need to test a lot of changes, you might be better off with the multivariate test.

How to conduct testing?

So, let's start ...

13. How to conduct my first A / B test - I wrote a whole article about how to conduct testing for the first time. If you follow my scheme, then everything will work out from the very beginning.
14. Split Testing 101 - this guide will make your first testing experience successful.
15. How to start: 5 simple steps - the principles of A / B testing can be stated in simple language. This guide will tell you about five steps to a successful start.
16. How to create an A / V test in 10 minutes using Google Analytics - Google Analytics has a free application for A / B testing. A study guide will teach you how to use it.

Tools and Resources

Although A / B testing is a relatively new method, it did not appear yesterday. During its existence has accumulated a sufficient amount of tools and resources that will help you.

17. Which test won - thousands of A / V tests from various companies are represented on this website. They even indicate which test brought a profit (and in what amount).
18. User Testing - the benefits of feedback on the site is indisputable: this way you will understand why people are reluctant to buy from you. While on your site, users can register and provide real-time feedback (in Russia, Fabuza provides a similar tool).
19. Crazy Egg - this application shows what links users follow and how they behave on the site. For example, how far down a page is a scroll is - from this you can see if the call to action is too high or too low on the page. You will also see if users follow links that do not lead anywhere.
20. Google Experiments - if you want to conduct A / V testing for free, you can use the application built into Google Analytics. It is not the easiest to use, but you don’t have to pay for it.
21. Optimizely - one of the best tools for A / V testing. If you are not a developer, you will still be able to change the site using the WSIWYG editor and conduct tests.
22. Unbounce - Landing pages surprisingly increase sales. With Unbounce, it’s convenient to create and test instantly.
23. Bounce Exchange - if your website is built in accordance with the principles of lead generation, then using this service you can easily increase sales by 10-20%.
24. Hellobar - now with this free tool you can direct your users to the pages that sell best.
25. ConversionXL is a great blog about conversion in one way or another. It tells about everything: you can find both useful tips and links to useful resources, recommendations regarding the testing itself.
26. Qualaroo is one of my favorite tools for qualitative analysis. It allows you to ask users simple questions that make it clear that it is on your website that prevents sales.
27. KISSmetrics - when conducting a test, you need optimization not just for the sake of increasing the conversion level, but for the sake of increasing profit. KISSmetrics will help with this.
28. A comprehensive guide to optimize conversion - a detailed description of the A / B testing mechanism with a length of more than 30,000 words.
29. Bryan Eisenberg - if you want to read a good book or blog about testing - contact here.

How to analyze the results

Now that you have started your first A / B test, it's time to learn to analyze the results.

30. How long is the testing time? - before analyzing the results, make sure that the testing was carried out for a sufficient time, otherwise an accurate picture of the results will not have time to form.
31. How to analyze test results through Google Analytics - if you use Google Analytics, then use the variety of information that this service provides.
32. The use of primary and secondary conversion rates is a great article on what to look for in the test results.
33. Calculator A / V tests - a simple tool that shows exactly which test was successful.

How to create content that would increase the conversion

One of the best ways to increase the percentage of conversion is to experiment with options and test everything in them, starting with the headlines, and ending with the text of advertising appeals. We offer several resources that will teach you to create content that improves conversion.

34. The complete guide to copywriting - if you want to become an expert in the creation of texts, you should read this guide.
35. Online copywriting of a site with excellent conversion - 5 main lessons on the results of 250 split tests based on successful sites.
36. A guaranteed method of drastically improving copywriting - this site has some great articles and tutorials on how to create high conversion content for the site.
37. Small changes - radical improvements - as a slight adjustment on the site has a powerful effect on sales. The 57-minute video reveals the secrets of the company, which increased the conversion rate by 45%.
38. Copywriting tutorial - when deadlines are tight and help is urgently needed, watch this video - this is a good basis for competent copywriting.
39. As small changes on sites lead to big profits - a few examples of how to modify content in order for online sales to grow.

A / V testing for mobile applications

Mobile devices are much smaller than a computer, so applications for them should display your site, given this factor. We offer some tips to improve the mobile version.

40. Tips A / B testing for mobile applications - before you start testing the mobile version of the site, read this article.
41. 10 tips for optimizing a mobile application - in this video, Stephen Collins will teach you how to optimize the conversion rate for a mobile application or game.
42. Android vs iPhone - users can access your site from different devices, and for each of them the site should be optimally user friendly. The article will tell about A / B testing of the two most popular types of phones.
43. A / V testing for mobile applications - testing mobile versions of a site is not the same as testing mobile apps. The article will help to understand these subtleties.

A / B testing for e-commerce

For different sites - different tests. We offer several resources for owners of commercial sites.

44. A / V testing to increase profitability is a great e-book that lucidly tells you how to improve a commercial website. The book also highlights possible shortcomings in the verification process.
45. 10 worthwhile e-commerce tests - one of the largest e-commerce platforms, BigCommerce, offers 10 tests that are worth running on your site.
46. A / V testing of product images - the image of your product on the site affects how willingly it is bought. This article will help you choose the best product images.
47. Optimize e-commerce from experts - 20 professionals share the secrets of how to boost online sales.
48. A / V testing text for advertising buttons - find out how to maximize the effectiveness of buttons calling for action (from “buy now” to “add to cart”).

A / V testing of SaaS applications

If you are using a SaaS application or your business model is a subscription, then use the following tips:

49. How can you test the SaaS application and get the necessary results - a simple infographic for those who use the SaaS business model and want to improve the conversion.
50. How to build and optimize a conversion funnel — when it comes to SaaS applications, it’s not always enough just to optimize the design. Testing conversion funnels can dramatically increase customer traffic.
51. Why you should not test the pricing policy with the help of A / V tests - the pricing policy should not be optimized using the split test alone. According to the scheme proposed in the article, you will need to optimize revenues, not conversion.
52. Why A / V testing of landing pages is necessary for any SaaS company - if you are running a business on a SaaS model, you cannot do without landing pages. The article explains the reason for this and the steps that will help in the future to operate successfully.
53. Qualaroo for SaaS - quality feedback is one of the best ways to increase sales. The article will teach SaaS business model business what to do and how.
54. What $ 252,000 spent on conversion optimization taught me - I hired conversion optimization consultants to conduct A / V testing of my SaaS business. And here are the lessons I learned.

A / B testing of lead generation

Lead generation and user prompting to buy something directly from your site are two different things. We offer several resources on how to conduct A / B testing of lead generation.

55. 30 points for testing in lead generation - do not know where to start? This resource will give you an idea to test your lead generation.
56. As a change in the name of the magazine increased the flow of users by 232% - who would have thought that just by changing the title image, you can so dramatically increase attendance.
57. How A / B to test the form of lead generation - by adjusting the number and location of the form fields, you can increase its attractiveness to potential customers.
58. As the company increased the flow of customers by 262% - ideas are best taken from the productive experience of other companies.
59. Lessons of lead generation on the basis of A / B tests - before you start testing your forms of lead generation, read, as others did, about their mistakes and successes.
60. 4 A / B lid - generation test - PowerPoint presentation, which tells about 4 tests that were very successful.
61. 10 A / V tests that raise sales - new ideas (starting from calls to action on lead generation forms, and ending with the amount of content above the forms).
62. Three practicality tests that will triple the conversion of lead generation - practicality tests will give you new ideas on how to increase the flow of users.

A / B testing electronic mailings

It doesn’t matter what kind of business you have, in any case, e-mailing will help to increase sales many times. You can test the effectiveness of each element: from the headers of letters to calls to action and, in fact, the texts of letters.

63. E-mail campaigns that increase conversion - if you are not familiar with A / B tests, read this article before testing your mailings.
64. How to conduct a split-test of your mailings - provides tips on how to create an optimal letter subject, and even how to test the text of a mailing list.
65. A / V Testing: Tips for Emails and Landings - it’s not enough just to improve the conversion of emails. You also need to optimize the landing pages, which are transferred from the letters.
66. Lessons on testing emails - the Coschedule team tells what they learned from a 4-month test about the effectiveness of emails.
67. How to come up with such topics for letters that will increase the number of open letters by 203% - the lessons I received during the A / V testing of letter templates on Quick Sprout.

Errors during A / V testing

Remember that mistakes are inevitable. However, by learning both from your own mistakes and those of others, you increase your chances of success.

68. 4 A / B tests that will kill your business - doing the wrong tests can harm the cause. Avoid these 4 tests.
69. 12 errors of A / B testing, which are repeated again and again - even if someone does this, it does not mean that you should do it.
70. 7 lapses A / B testing, which make even the experts - avoid these errors.

Conclusion

Now, when you know almost everything about A / V testing, you can proceed directly to testing and optimization, the main thing is to try not to make the mistakes inherent in novice conversion optimizers.

Successes to you and high conversion!