How to make a million in a day, to become a skilled speaker in a week, to lose 100 kg in 2 days, to become successful in one thousand one hundred undertakings and other tinsel regularly
litters our information space. And sometimes you want to take a book in your hands that does not just eat a piece of your free time, narrating about things that are not applicable to domestic realities, but also give you at least some useful tips that can have a positive impact on the development of your personality and your project.
If you want to find and / or share good books, welcome under cat.

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Perhaps, you have already read many of these books; nevertheless, according to the author, they are quite useful and worthy of attention.A bit about effective communication
- How to develop self-confidence and influence people by speaking in public - Dale Carnegie
Despite the fact that this book was written for a long time and contains many truths, it will be useful to people who at least occasionally have to hold presentations, participate in negotiations, maintain a corporate blog, and just communicate with others. Good strategies and techniques that will make your story really interesting to listeners, many useful examples and outstanding speeches that you should get to know for the sake of common development.
- Communication Psychology - Werderber Rudolph and Caitlin
A good desktop manual, which is suitable for independent work to improve their skills in the field of communication, and to develop a variety of training programs: workshops and trainings.
Note for a startup
- Startup for $ 100 - Chris Gilbo
In my opinion, a fairly watery book, however, there are lots of interesting examples to increase the effectiveness of projects from different areas, useful notes about pricing, adding premium versions, a good explanation of the purpose of the FAQ page and a couple of good hacks (for example, non-standard guarantees return of funds that can significantly increase the project's exhaust)
- Startup Founder Handbook - Steve Blank, Bob Dorf
A detailed guide to turning a small startup into a successful company. Identification and development of consumers, communication channels, several useful cases and techniques. In general, a fairly basic book, more suitable for those who have no idea about "with which this porridge is eaten."
- The Gamification Revolution: Gabe Zichermann and Joselin Linder
Unfortunately, I did not find this book in Russian (I may have been looking badly). However, if you speak English, this is a very cool thing about gamification. Many cases, debriefing, competent use of gamification in various fields of activity. Written lively and fascinating, a minimum of water, maximum benefit.
Marketing positioning
- Marketing Wars - Jack Trout and Al Rice
Must read for anyone who is even a little interested in marketing, product promotion and the psychology of consumption. In my opinion, one of the two basic books that every marketer and start-up must read.
- Positioning Battle of the Minds - Jack Trout and Al Rice
The second basic book that every marketer and start-up must read. Lots of interesting cases, tips and strategies about the correct positioning of the goods. About opportunities and threats. Regardless of what you do, be it a dental clinic or a small mobile application, positioning plays a key role in the development of your business.
- Guerrilla marketing. Welcome to the marketing revolution - Jay Conrad Levinson
A wonderful book about low-cost ways to promote your business. The book is more focused on the owners of the "physical" business, but it can also give you some interesting ideas on how to create a cheap and effective strategy to attract customers for your startup.
- Breakthrough Advertisement - Eugine Schwartz
Another book, which apparently can only be read in English. An excellent guide to writing a variety of advertising texts, ranging from print ads to well-formed email-subscription and landing page. Many examples, tips, interesting case studies to increase conversions. Despite the fact that there are many “Russian” counterparts, in my opinion, this is one of the best books for people who are involved in copywriting, maintaining startups, and forming advertising messages.
- Ogilvy on Advertising - David Ogilvy
A good book from one of the cult personalities in the advertising business. Good illustrations, good examples of effective advertising, little water.
Motivation, success stories
- To hell with all, grab and do! - Richard Branson
A wonderful book from one of the most successful entrepreneurs of our century. Read in one breath. A powerful adrenaline rush for beginning businessmen.
- Losing Innocence - Richard Branson
Another autobiographical book from Branson, stuffed with lots of motivating stories and some life hacks.
- If out of 100 times you are sent 99 - Chichvarkin E ... genius
One of the few books from our compatriots, which lures the reader from the front pages. Chichvarkin’s somewhat embellished biography, the history of the emergence of Euroset, the vital principles that should guide the building of a successful company.
Some more useful books
- Supermindings - Tony Buzan
A good book on the application of mind maps in various spheres of life. Despite the fact that I used most of the tips described in the book before reading on a subconscious level, there are also some very useful and interesting features that will help you in the process of generating new ideas, leading projects, competent note-taking and annotation, and even in planning family life. It is worth reading selectively, skipping boring places and long explanations of elementary concepts.
- Getting Things Done - David Allen
The cult book on increasing personal effectiveness. It is quite difficult to read, however, the book is full of various life hacks about how to make life easier and learn how to bring things to the end.
- The monk who sold his Ferrari. - Sharma Robin
An interesting cute book about personal development, written in the format of a dialogue-parable. Despite the rather pop title, is one of the really good books that help you learn to live in harmony with yourself.
- The birth of a new idea - Edward de Bono
Unlike a good, but very boring book of this brilliant man ( Six Hats of Thinking (a cool approach to brainstorming, but instead of a huge book I advise you to read a short description of the method)) “Birth of an New Idea” is quite an interesting tutorial that contains a lot of interesting examples and recommendations for the effective generation of new ideas. Sorry for the tautology.
- Psychology of Influence - Robert Cialdini
Worth reading to everyone. The book will open the eyes of ordinary people on how they are manipulated by various extortionists of money, ranging from “volunteers” to collect charity and other sects, ending with retail stores and large retail chains.
At the same time, marketers, business owners of various sizes and just the clever guys can successfully apply the described strategies for their own benefit.
- Strength of Habit - Charles Dahigg
Despite the fact that I read it in the English version (Charles Duhigg - The Power of Habit), in theory, it also exists in the Russian version. On Habré was even about her post . Just an insanely cool book about how our habits “work”, how to deal with them. Well, especially about how to impose them on your consumers / subordinates. This book will also be useful to a wide circle of readers.
I have everything, but at the same time, I would be so grateful to you for any advice / additions / comments. And do not forget to share good books.
Good luck!
UPD: Thanks for the add-ons
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Motivation. Concentration. Pumping Yourself:Caroline Arnold - Micro Solutions
Peter Bregmann - 18 minutes
Josh Weitzkin - The Art of Learning
Brain work:Matthew MacDonald - Teach your brain to work
Dan Hurley - Become Smarter
Roger Sipe - Brain Development
Interesting reading. Kitchen:Robert Wolke - What Einstein Told to
His Cook "by
Skear
"
Deadline - Tom DeMarco
You can agree on everything - Gavin Kennedy "by
darkrain
“I really liked the book
“ Rich Dad, Poor Dad ”by Robert Kiyosaki .
Let it apply to real estate, which he often mentions, but his thoughts about building his asset and
making the right investment of money and time are very helpful even in freelancing. ”By
Zritel2012
“Since the work of IT specialists is often stressful, I strongly recommend the book of one of the leading Russian psychotherapists about simple to learn and very effective methods of psychological self-regulation (for working with emotions, etc):
A. Yermoshin - “Things in the body”And in general about working with your head, as well as more effective communication, about neuro-linguistic programming. Which even in its name is close to people from IT:
T. Gagin - “Plasticine of the World ” »by
JetHedgehog
"From the recalled ones I recall:
Henry Ford - My life, my achievements . - be careful with the translation, and the rest is very sensibly described the process of production, well, and his quotes (for example, "The color of the car can be any, provided that it is black") say a lot.
N.Mrochkovsky and A. Tolkachev - “Extreme Time Management” is a very motivating and useful book for competent planning and setting tasks, written in the form of a person’s history, read in one breath.
Austin Cleon - Steal as an artist - the book is more for creative people, but also very interesting.
Tao Warren Buffett - quotes from one of the most successful investors, very helpful with finances. ”By
gmelikov
“I'd like to add
“ 7 principles of highly effective people ”by Stephen Covey . The book is complex, it can not just read, you need to work with it. Nevertheless, the thing is very powerful. ”By
ncix
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The richest man in Babylon - George ClaysonDivide your income into 10 parts and use them correctly.
If there are problems with the distribution of funds in the family, then this is a very good theoretical experience.
Richard Branson - Fuck it all! Take it and do it!
Motivates to start your own business. "By
Revtail
“A good book about motivation
Jason Fride - Rework »by
matrixs
“From myself I’ll add
Never Eat Alone, the author is Keith Ferrazzi (Never eat alone - Keith Ferazzi) . I strongly advise everyone who has a slight misunderstanding of society and connections in it - in short, almost all programmers :) ”by
HurrTheDurr
“A very cool book about time management for IT people, without all this stuff for“ successful people ”:
Time management for system administrators - Thomas Limoncelli "by
1101_debian
"
The law of success is Hill Napoleon . It is recommended as the first to read, because it explains the most basic things in achieving success. Refers to any area of ​​activity. I personally really liked and opened my eyes, seemingly simple things, but I don’t knew or did not understand. " by
greatkykyryzo
“I also liked the book
“ Easy way to stop postponing matters for later ”by Neil Fiore , the author concentrated in her many ideas and ways to combat procrastination, and very clearly explains with vivid examples from her psychotherapeutic practice why she wants to postpone matters until later.
“
Atlant Shrugged” Ayn Rand is an artistic book that is very motivating, the “Bible” of many businessmen. ”By
Myshov
“I will not break the tradition laid down above and insert my five kopecks:
This strange life (Daniel Granin) . The book is about the Soviet scientist and how incredibly much he did, using his time tracking system.
An economist under cover (Tim Harford) . Do not believe it - about the economy in our daily life. Accessible and informative.
Lovers of mathematics and those who only want to be addicted to it may like
Simple Obsession (John Derbyshire) . I'm still a mathematician, but reading was fascinating and it turned out to be useful. ”By
ihanky
"I did not find in the list
" Drive. What really motivates us "Daniel Pink , I once liked" by
Ad3pt
“DeMarco and Lister loved the book
The Human Factor . It is about the fact that in achieving goals one should not forget about people, not treat them as a resource, especially in the IT sphere. About a lot of mistakes that make the management, organization of work and simple communication.
Well,
Frederick Brooks "Mythical man-month .
" Very famous and good book about management and planning in IT. "By
lkg0dzre
"
Douglas W. Hubbard, How to Measure Anything, Anything. Valuation of the Intangible in BusinessThe author approaches the measurement of something not as a process, as a result of which an exact number should be obtained, but as a reduction of uncertainty. Most often, to make a decision, it is not necessary to know something exactly, some error is always permissible. The question is how to reduce uncertainty to adequate limits. And here statistics and probability theory come to the rescue. "By
RomanYankovsky