By 2013, Enterprise 2.0 will grow to $ 4.6 billion!
According to a new report from Forrester Research, over the next five years, companies will drastically increase the budgets for Web 2.0 technology. This increase will include spending on social networks ($ 1.997 billion), mashups ($ 682 million), RSS ($ 563 million), wiki ($ 451 million), blogs ($ 340 million) and podcasting ($ 273 million) with a final market growth of up to $ 4.6 billion by 2013.
The key criterion is the effectiveness of Enterprise 2.0 for end users, and the ultimate goal is to use Ajax technology, blogs, wikis and social networks to increase productivity, motivate employees, customer loyalty, strengthen relationships with partners.
Also according to the survey, 68% of small enterprises (less than 99 employees) said that they have no intention of implementing Enterprise 2.0 applications, compared with 51% of large companies (20,000+ employees) who said that they are already actively buying various solutions. .
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Paradoxically, interest in new Web 2.0 technologies comes from IT departments, instead of marketing and corporate communications. Worse, IT departments believe that Web 2.0 tools represent a security risk in the enterprise.
In addition, IT departments are currently working with a variety of older applications. New tools to compete with them, should have a chance, for some time, integration with existing technologies in order to prove their effectiveness. Finally, in order to gain a foothold in a certain company, even if a particular instrument meets all the requirements, companies can already use the free version of the service.
At the same time, “clean” Web 2.0 companies that hope to benefit from this trend will still have to contend with traditional software, in particular, with Microsoft and IBM, especially now that both companies are actively integrating Web 2.0 technologies into their products.
What does this mean, and the fact that a significant part of the Web 2.0 tools will simply die, never reaching the consumer, since in the structure of enterprises decisions from monsters will prevail. However, the positive is still present, due to the failure of some, others will gain knowledge about how to create a successful SaaS solution for a business - something that will help to promote them over the next decade, and, ultimately, will provide more value than any then one web 2.0 service.
Apparently, the main conclusion from this study can be made such that by 2013 Web 2.0 will become a function, not a product. In other words, social networks can become profitable, and using mashups will allow for faster delivery of information to the consumer.
via SocialTrend
The key criterion is the effectiveness of Enterprise 2.0 for end users, and the ultimate goal is to use Ajax technology, blogs, wikis and social networks to increase productivity, motivate employees, customer loyalty, strengthen relationships with partners.
Also according to the survey, 68% of small enterprises (less than 99 employees) said that they have no intention of implementing Enterprise 2.0 applications, compared with 51% of large companies (20,000+ employees) who said that they are already actively buying various solutions. .
')
Paradoxically, interest in new Web 2.0 technologies comes from IT departments, instead of marketing and corporate communications. Worse, IT departments believe that Web 2.0 tools represent a security risk in the enterprise.
In addition, IT departments are currently working with a variety of older applications. New tools to compete with them, should have a chance, for some time, integration with existing technologies in order to prove their effectiveness. Finally, in order to gain a foothold in a certain company, even if a particular instrument meets all the requirements, companies can already use the free version of the service.
At the same time, “clean” Web 2.0 companies that hope to benefit from this trend will still have to contend with traditional software, in particular, with Microsoft and IBM, especially now that both companies are actively integrating Web 2.0 technologies into their products.
What does this mean, and the fact that a significant part of the Web 2.0 tools will simply die, never reaching the consumer, since in the structure of enterprises decisions from monsters will prevail. However, the positive is still present, due to the failure of some, others will gain knowledge about how to create a successful SaaS solution for a business - something that will help to promote them over the next decade, and, ultimately, will provide more value than any then one web 2.0 service.
Apparently, the main conclusion from this study can be made such that by 2013 Web 2.0 will become a function, not a product. In other words, social networks can become profitable, and using mashups will allow for faster delivery of information to the consumer.
via SocialTrend
Source: https://habr.com/ru/post/24231/
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