The New York Times and Axel Springer invest in Dutch startup Blendle, designed to eliminate the disadvantages of the content access model by subscription.
Two of the world's largest publishing houses have invested $ 3.8 million (3 million euros) in a small Dutch startup that uses a micro-payments model to overcome “paywalls” (content access restriction models that require an active subscription (subscription) for access) .
Blendle is based in Utrecht, the fourth largest city in the Netherlands. It is their website and mobile application that allows readers to pay for individual articles from a wide variety of publications, instead of purchasing subscriptions for a month or more. Readers replenish their personal account in the Blendle system using data from a bank card and get access to the tapes of materials prepared by the editors or recommended by other users (there is also an opportunity to “flip through” any publications). When a user clicks on a headline, the application writes off a small amount (usually between 0.1 and 0.8 euro) from his account, which makes up a tiny fraction of the minimum subscription price that is issued directly from the publisher. After that, this material can be opened and read as many times as necessary. If the user does not like the material, you can click the appropriate button and the money will be returned to the account, and access to the material will be blocked again.
While Blendle is available only in the Netherlands, however, the founders claim that the money will be used to deploy the service throughout Europe.
Blendle app for iPad
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The founders of Blendle are no strangers to journalism: Martin Blankestein in the past wrote for magazines, and Alexander Clopping worked in television and covered technological topics. They say they " hate payvolly " and the idea of ​​buying a monthly subscription for reading magazines and newspapers online.
Blendle has already gained popularity in Europe: almost all the major newspapers and magazines in the Netherlands are already connected to the system, a whole bus of Finnish editors has already visited their office, and now the German media giant Axel Springer is investing in them along with The New York Times.
Springer won the “war of words” against Google in Europe not so long ago: a search engine undertook to remove text fragments and minimized images from German newspaper sites from search results.
Blendle is based in Utrecht, the fourth largest city in the Netherlands. It is their website and mobile application that allows readers to pay for individual articles from a wide variety of publications, instead of purchasing subscriptions for a month or more. Readers replenish their personal account in the Blendle system using data from a bank card and get access to the tapes of materials prepared by the editors or recommended by other users (there is also an opportunity to “flip through” any publications). When a user clicks on a headline, the application writes off a small amount (usually between 0.1 and 0.8 euro) from his account, which makes up a tiny fraction of the minimum subscription price that is issued directly from the publisher. After that, this material can be opened and read as many times as necessary. If the user does not like the material, you can click the appropriate button and the money will be returned to the account, and access to the material will be blocked again.
While Blendle is available only in the Netherlands, however, the founders claim that the money will be used to deploy the service throughout Europe.
Blendle app for iPad
')
The founders of Blendle are no strangers to journalism: Martin Blankestein in the past wrote for magazines, and Alexander Clopping worked in television and covered technological topics. They say they " hate payvolly " and the idea of ​​buying a monthly subscription for reading magazines and newspapers online.
Blendle has already gained popularity in Europe: almost all the major newspapers and magazines in the Netherlands are already connected to the system, a whole bus of Finnish editors has already visited their office, and now the German media giant Axel Springer is investing in them along with The New York Times.
Springer won the “war of words” against Google in Europe not so long ago: a search engine undertook to remove text fragments and minimized images from German newspaper sites from search results.
Source: https://habr.com/ru/post/241638/
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