Report on the conference "The Future of Web Design". Part 1, conference.

FOWD is conducted by Carsonified (do you know Think Vitamin ?) For the third time. And this time the two-day feast of geeks, web standards, iPhone and specific humor, again took place in London.

Report “Finding Inspiration For Design” by Patrick McNeil

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I arrived late for the opening at Kensington Town Hall, because of the penguin syndrome in the subway, the first speaker Patrick McNeil (Patrick McNeil, www.designmeltdown.com ), has already begun to talk about how to find inspiration for creating good design. while avoiding plagiarism, as well as about design trends today and about their predictions about this.



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User Experience v Brand Experience, Andy Clarke and Steve Pierce

After the report of Patrick, Paul God came on the scene ( Paul Boag , I will tell you more about him in the second part), one of the founders of Headscape and the conference host. He introduced the following speakers: Andy Clarke and Steve Pierce (Andy Clarke, Stuff & Nonsense ; Steve Pearce, Poke ).

A short and funny talk about UX. The quality of the presentation and slides is beyond praise. It is a pity that they have not yet posted the slides. UPD: laid out .



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Commercial break

Then there was a rather raw presentation about the development of the Aston Martin website, made using Silverlight. Benedict Ireland stumbled, spoke quietly, showed some unintelligible slides. But I liked the site more or less. In fact, this is a NFS-like car configurator with a high level of detail (a hinge in the door skin was shown, I think this is too much) and a beautiful interface.

Designing the User Experience Curve, Andy Budd

After a 40-minute break, Andy Budd ( Clearleft ) came on the scene with a report on 7 important points of contact between the user and the site (the application), good examples of UX in the real world and their use on the network. Very interesting and informative report, one of the best.



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Approved: 12 Simple Rules, Larissa Mic

Larissa Meek ( AgencyNet Interactive Larissa Meek ) is a web professional, art director, manager and just beautiful (after another afterparty, Gina Bolton wrote: “Overheard: It's like meek geek speed dating. You have 30 seconds to impress larissa.”) . Report on the complex relationship between the designer and the client, as well as how to make life easier for both.



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Live Photoshop Battle. John Hicks and Elliot Jay Stokes vs. Gina Bolton and Hannah Donovan. Comments by Andy Clark.

In fact, it was a half-hour entertainment break. Each team had 2 sessions of 5 minutes, they worked on one picture. In the meantime, one team drew, Andy chatted with the other. Everything is documented , but the result .

Print is the new web by Elliot Jay Stokes

Indeed, why can't we take inspiration from the printing industry? Even as we can. Moreover, we must not lose sight of the print design! The plot of one of the slides: one of the pictures in the series “Love Is ...”, embracing couple. Elliot's comment: “This is me and web design! I love web design, but I crossed my fingers behind my back, because I have a love affair with printing! ”Elliott showed Oleg Pashchenko’s Conclave Obscurum as one of the illustrations, but unfortunately, he forgot how Oleg's name is. His mistakes blame the effect of strong beer, which he drank.

Elliot works at Carsonified and runs the elliotjaystocks.com blog.



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From Design to Deployment, John Hicks

Hicks ( Hicksdesign ) came up with an excellent report describing all stages of the development of the site www.cheesophile.com . Easy (because of the slogan “Oh, what a friend we have in cheeses!”?), But a very succinct presentation. Rather, it is useful for beginners who do not yet fully understand the process, but it was nice to realize that in 95% of the cases we think the same way with Hicks. One interesting feature: the web standards (as well as semantic layout, the use of css-frameworks, links to content, etc.) as a matter of what to start using, was not mentioned at all. Such questions were joked like dinosaurs. Hicks is a very lively and cheerful man, he jokes all the time, he looks like our Bunshu Trachtenberg.




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Files used in the project
Used in the presentation of the scene from the "father of Ted", Monty Python
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Unconventional ways to promote your site, Paul Farnell

Paul (Paul Farnell, Litmus ) made a short report on the unusual methods of website promotion he and his team used in their projects.

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Iteration and You, Daniel Burka

The co-owner of Digg and Pownce talked about High Road and Low Road concepts in website development, modularity, Django, the Tower of Babel, releases and iterations. The last report, you know. :)

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In general, I really liked the conference, but the best was ahead: a seminar with Hannah Donovan (From product to service) and Paul God (Charm clients and win pitches). But more about that next time.

Thanks for the photo: bastienlabelle and yaili .