What is Graph Search?

Over the past month, we have managed to communicate with more than a hundred people who run their business on Facebook and create advertising campaigns to increase their business income and reach the audience. It was surprising to know that none of them know about Graph Search and its capabilities.




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Graph Search is a smart search on Facebook.

When a friend of your friend likes your favorite artist, comments on the post, adds to the group, plays the game, then all such actions are recorded in the Social Graph library and are associated with the activity of all other users on Facebook. Marketers use Graph Search as a tool for finding potential buyers and targeting advertising companies or finding useful links that are in the Social Graph library.

What can you do with Graph Search?

• Identify your potential fans
• Learn about the favorite interests and hobbies of potential fans.
• Learn the likes and interests of your business colleagues
• Steal fans from their competitors
• Find potential business partners
• Improve the quality and effectiveness of advertising campaigns.

Let's start:

# 0 Switch your Facebook interface to English “English (US)”, Graph Search is not available in Russian

Suppose you produce quality products Dream Team

# 1 Find the pages your fans are subscribed to.

You will receive a list of pages that your potential buyers read and the pages of competitors. Specify in the search page competitor, if you have few fans.

Facebook Request:

• Pages Dream Team Wear
• Favorite pages of people who like team dream wear

# 2 Find the interests of your fans

You can easily find out more about your potential customers without moronic surveys, just indicate in the search a page that best suits your audience or select from the list above

Facebook Request:

• Take Fake

# 3 Determine Leadership Opinions

If the opinion leader likes your page or even comments better on your proposal, the results will be much better.
Facebook Request:

• Interests liked by Artem Trawkin
• Pages liked by Artem Trawkin

# 4 Refine Requests

By choosing two pages of a similar category, you will be even more sure in the interests of your audience.
Facebook Request:

• With love
• Favorite people

# 5 Sort your fans

You can also separate interests by gender, it will be useful if one gender prevails in your audience.
Facebook Request:

• Favorite pages of females who like Dream Team Wear

# 6 Sort competitors by category

Such a query allows you to sort a specific category of pages with which potential buyers are associated. One of our favorites

Facebook Request:

• People Wear Dream Team Wear

# 7 Find out the age of their customers

Determine the average age of fans of any page and find the interests for your age category.
To find out the age range of your fans, follow this link: https://www.facebook.com/buydreamteam/likes



Sort the pages of potential buyers according to the age of their fans or competitor fans

Facebook Request:

• Get Fake

# 8 Sort interests by location

Each city has its own trends, you will receive a list of interests according to the audience from different regions

Facebook Request:

• Favorite interests in people of Ukraine, Ukraine

# 9 Determine the route

If your store is located somewhere near a popular cafe, park or museum, you can target ads to those who often pass by your business and check in with your neighbors.
Facebook Request

• Places near Creative space “Chasopis” Visited National University of Kyiv

# 10 Mix your requests

The possibilities of Graph Search are not limited, improvise!
For example:

How to find a person who works in a company with which you want to cooperate?

• People who work at Chooos
• People who work at Chooos and visited gastroRock - gastronomic pub

How to find pages that young programmers read?

• Pages who liked Mashable and TechCrunchand who are younger than 26 and older than 22

Which groups should you visit?

• Groups my friends are in
• Groups people who like Dream Team Wear joined

You must understand that the search may not be 100% accurate, the activity of users which is hidden by their private settings will not be taken into account.

This will be enough to explore the possibilities of Graph Search and the interests of its potential buyers.