Google is by far the most expensive brand
For the third year in a row, Google , according to the rating published by research company Millward Brown Optimor , has been recognized as the world's most popular and valuable brand. The value of the Google brand this time amounted to 86 billion dollars, which is 30% more than last year.
The second place in the ranking was taken by General Electric , whose brand value was estimated by Millward Brown experts at $ 71.4 billion.
The principal and ideological rival of Google in the Internet market, Microsoft has taken in this ranking an honorable third place, and the value of this brand was slightly less than $ 71 billion.
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The Apple brand has strengthened its position and moved from 16th to 7th position. The money equivalent of the seventh place is $ 52.2 billion. The popular Nokia brand “costs” $ 44 billion and occupies the 9th position.
The prestigious hundred of this year also includes “IT” companies Hewlett-Packard , Cisco Systems , Oracle , Intel , Dell . Russia was ranked 89th on MTS with a brand valued at $ 8 billion.
The total value of all brands that entered the Top 100 amounted to $ 1.94 trillion, which is 21% more than last year.
According to representatives of Millward Brown Optimor, they determined the monetary equivalent of the brand, based on a survey of more than a million consumers around the world, as well as on the financial performance of these companies.
via Cnews
The second place in the ranking was taken by General Electric , whose brand value was estimated by Millward Brown experts at $ 71.4 billion.
The principal and ideological rival of Google in the Internet market, Microsoft has taken in this ranking an honorable third place, and the value of this brand was slightly less than $ 71 billion.
')
The Apple brand has strengthened its position and moved from 16th to 7th position. The money equivalent of the seventh place is $ 52.2 billion. The popular Nokia brand “costs” $ 44 billion and occupies the 9th position.
The prestigious hundred of this year also includes “IT” companies Hewlett-Packard , Cisco Systems , Oracle , Intel , Dell . Russia was ranked 89th on MTS with a brand valued at $ 8 billion.
The total value of all brands that entered the Top 100 amounted to $ 1.94 trillion, which is 21% more than last year.
According to representatives of Millward Brown Optimor, they determined the monetary equivalent of the brand, based on a survey of more than a million consumers around the world, as well as on the financial performance of these companies.
via Cnews
Source: https://habr.com/ru/post/24063/
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