Amazon opens first physical store in New York
On the eve of the Christmas season, the e-commerce giant is starting an unequal battle with leading offline retailers in New York, the Wall Street Journal writes.
Amazon’s latest physical object experiment - huge smart lockers for parcels
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The retail space, which is supposed to open across from the Empire State Building, will be used as a warehouse and store, anonymous but reliable sources told the publication, stressing that the company views its first physical outlet as a “experiment”.
It is assumed that customers will be able to order goods online in the morning and pick it up at the store in the evening. Also, in the store it will be possible to exchange and return the goods.
A physical store will allow Amazon to expand its market position with traditional retail. Although the Seattle company has long surpassed retail sales in speed of delivery and service, it still has never tried to open a store in the usual sense of the word - with reference to a specific location, windows, shelves and cash registers.
And while online sales are growing steadily, most retail purchases are still being made in physical stores. The ability to get an order on their own on the same day has always given Amazon rivals a certain head start. In addition, the physical location allows customers to touch the product with their hands, to test it, which is an indispensable experience in the context of the sale of a certain group of goods, such as consumer electronics.
Meanwhile, Amazon has not confirmed or denied this message.
"We did not make any statements about the Manhattan outlet," Amazon spokeswoman Kelly Cheeseman told CNET.
Amazon’s latest physical object experiment - huge smart lockers for parcels
')
The retail space, which is supposed to open across from the Empire State Building, will be used as a warehouse and store, anonymous but reliable sources told the publication, stressing that the company views its first physical outlet as a “experiment”.
It is assumed that customers will be able to order goods online in the morning and pick it up at the store in the evening. Also, in the store it will be possible to exchange and return the goods.
A physical store will allow Amazon to expand its market position with traditional retail. Although the Seattle company has long surpassed retail sales in speed of delivery and service, it still has never tried to open a store in the usual sense of the word - with reference to a specific location, windows, shelves and cash registers.
And while online sales are growing steadily, most retail purchases are still being made in physical stores. The ability to get an order on their own on the same day has always given Amazon rivals a certain head start. In addition, the physical location allows customers to touch the product with their hands, to test it, which is an indispensable experience in the context of the sale of a certain group of goods, such as consumer electronics.
Meanwhile, Amazon has not confirmed or denied this message.
"We did not make any statements about the Manhattan outlet," Amazon spokeswoman Kelly Cheeseman told CNET.
Source: https://habr.com/ru/post/239931/
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