So Apple penetrates the consciousness of innocent earthlings
Just over a year ago, I attended a conference organized by Identity magazine, HiBrand 2007 .
A lot of impressions left after visiting this event. I recommend everyone to try to get on this event. For me, this conference was the most useful and interesting for the entire past year. I can not even imagine how much labor it cost to staff specialists of this level.
But, of course, the matter is not in HiBrand, but in some examples of companies searching for their own visual expression, which were demonstrated by the speakers. I ran into the lufthansa video clip, which was shown by MetaDesign representatives (but I'm not sure that it was MetaDesign). It was very cool. It seemed to me that I was in a semi-hypnotic state. Magnificent harmony of the visuals and music. Two thoughts then occurred to me: “This is very cool!” And “We will never reach such a level!”
It seems to me that for many it will not be a discovery that the success of many Western design works lies in the absolutely exact correspondence of these works to the emotional background of the target audience.
They do not just aim at feelings and sensations, bypassing intellectual barriers. They do it very talented!
I think that something similar can be said about western music and cinema. However, this is another topic ...
Let's go back to Apple.
This company has long demonstrated subtle insight in the issue of compliance with its positioning sensations and expectations of its customers. Evidence of this compliance can be seen (and felt) in all Apple advertising campaigns. Such a strategy makes their communication with customers very effective. For example, creatives for outdoor advertising designers working for Apple, clearly make it not without purpose to introduce people passing by into a trance ...
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Many photos under the cut ...
via AD28.ru
A lot of impressions left after visiting this event. I recommend everyone to try to get on this event. For me, this conference was the most useful and interesting for the entire past year. I can not even imagine how much labor it cost to staff specialists of this level.
But, of course, the matter is not in HiBrand, but in some examples of companies searching for their own visual expression, which were demonstrated by the speakers. I ran into the lufthansa video clip, which was shown by MetaDesign representatives (but I'm not sure that it was MetaDesign). It was very cool. It seemed to me that I was in a semi-hypnotic state. Magnificent harmony of the visuals and music. Two thoughts then occurred to me: “This is very cool!” And “We will never reach such a level!”
It seems to me that for many it will not be a discovery that the success of many Western design works lies in the absolutely exact correspondence of these works to the emotional background of the target audience.
They do not just aim at feelings and sensations, bypassing intellectual barriers. They do it very talented!
I think that something similar can be said about western music and cinema. However, this is another topic ...
Let's go back to Apple.
This company has long demonstrated subtle insight in the issue of compliance with its positioning sensations and expectations of its customers. Evidence of this compliance can be seen (and felt) in all Apple advertising campaigns. Such a strategy makes their communication with customers very effective. For example, creatives for outdoor advertising designers working for Apple, clearly make it not without purpose to introduce people passing by into a trance ...
')
Many photos under the cut ...
via AD28.ru
Source: https://habr.com/ru/post/23814/
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