Google changed the algorithm 450 times last year.

It’s no secret that Google has a special team that monitors the quality of search results and periodically changes the ranking algorithm. These updates can affect a large number of sites or only a small part of them.

But few people imagined how routine updates of ranking algorithms in Google have become, so the mention of this fact in the last interview with Udi Manber is rather curious.

Udi Manber is a search guru who currently holds the position of vice president of Google and is responsible for the quality of the search. Over the past year, the specialists of his department changed the raging algorithm about 450 times, that is, about two times every working day. Although manually editing search results directly is prohibited, you can always find such a setting so that the results change as needed: for example, to move the site from position 4 to search position 1, says Udi Manber. Naturally, everything is done primitively for the sake of increasing relevance, and not on the basis of some mercenary motives .
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Most of the changes in the algorithm are aimed at combating the so-called “search optimizers”, who are trying to improve their website’s position in search results for free, using undocumented Google algorithm specifications. This violates the normal order of things when websites should be created primarily for people, not for search engines, and merchants should pay for advertising.