Battle for the minimum rating

The owners of the Italian restaurant Botto Bistro in Richmond (California) appealed to all the guests, friends and relatives with a request - to put a minimum rating of one star in a popular service with Yelp reviews. Moreover, visitors are offered discounts on food if they give such an assessment!

The riddle is explained simply: Botto Bistro really wants to get to the last place in the rating (and keep it).

Having received the last place, a private restaurant will attract the attention of a large number of the public. According to all marketing laws, attendance should increase. At least among the loyal audience, everyone knows that their favorite Botto Bistro is participating in such a competition - and no one will refuse to go to the “worst restaurant of the city”.
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Many regular visitors reacted to the request with enthusiasm, and Yelp is now full of ratings of 1 star and negative reviews in the style “Employees and restaurant owners talk to you as if they were friendly and all that. I can't stand friendly people, and if I have to communicate, I’ll communicate with the phone better. Returning to the pizza. Why so many gourmet spices in the menu? All you need is pizza with cheese and pizza with curry and cheese. I do not recommend going to this restaurant to anyone who loves pizza with curry. ”



Botto Bistro's strategy is a good addition to the story of the owner of a Serbian Crown restaurant , whose business went bankrupt due to its poor online reputation management. There, the owner did not keep up with the fact that competitors have corrected the opening hours of his restaurant. Here, the owners, on the contrary, very carefully monitor the online reputation and make every effort to keep it at a minimum.

Now they have a proud inscription on their website: “They hate us on Yelp!”.