Platform-A is the largest advertising network on the Internet advertising market.
comScore released today a study of the US Internet advertising market - the top 15 US advertising networks .
Surprisingly, we’ve got used to the fact that Google rules the world, but ... in the first place is the Platform_A advertising network (AOL), which includes Advertising.com, Quigo and Tacoda.
The Platform-A audience size is 170 million people (March 2008 data), representing 91% of the total US Internet population. Network reach makes AOL number one on the Internet advertising market.
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Yahoo and Google are in the top three:
However, when choosing an advertising network, it is not always necessary to be guided only by audience reach. If your advertising campaign is designed for a narrow segment, you should pay attention to advertising networks focused on a narrow segment of the audience (targeted advertising communications - the term was taken from the materials of the speakers of the conference “Audience Management and Internet Advertising 2008”).
The focus on narrow segments allows advertisers to increase the effectiveness of advertising by reducing the number of wasted ad impressions.
Number one on the list of targeted ad networks is the Snap Shots Network (audience of 18 million people). I think the Runet’s audience is familiar with this company in absentia. They give you the opportunity to add to your site or blog new functionality: preview the site to which you link. For you - this is just a beautiful pop up. For the network - advertising and money.
In general, one of the trends in Internet advertising is the implementation of the formula “widget + useful functionality for placing a widget on your website + a pleasant experience for the audience + advertising”, as Snap Shot Networks does, as well as Widgetbucks Network .
The NeoEdge Game Network with coverage of 1 million places ads in free games.
It is worth paying attention to another trend - focus on the US population, speaking Spanish (currently 8.4% of the US Internet population). The HispanoClick network places ads on Spanish-language websites.
What is the state of the Internet advertising market Runet?
Presentations of the speakers with figures, data and reviews are posted on the conference website mentioned above. I advise you to download reports on the Internet advertising market of the Runet and get acquainted, since it’s generally bad in runet (well, I think so, at least).
Thank you all for your attention. Read other posts on the marysam blog.
Surprisingly, we’ve got used to the fact that Google rules the world, but ... in the first place is the Platform_A advertising network (AOL), which includes Advertising.com, Quigo and Tacoda.
The Platform-A audience size is 170 million people (March 2008 data), representing 91% of the total US Internet population. Network reach makes AOL number one on the Internet advertising market.
')
Yahoo and Google are in the top three:
However, when choosing an advertising network, it is not always necessary to be guided only by audience reach. If your advertising campaign is designed for a narrow segment, you should pay attention to advertising networks focused on a narrow segment of the audience (targeted advertising communications - the term was taken from the materials of the speakers of the conference “Audience Management and Internet Advertising 2008”).
The focus on narrow segments allows advertisers to increase the effectiveness of advertising by reducing the number of wasted ad impressions.
Number one on the list of targeted ad networks is the Snap Shots Network (audience of 18 million people). I think the Runet’s audience is familiar with this company in absentia. They give you the opportunity to add to your site or blog new functionality: preview the site to which you link. For you - this is just a beautiful pop up. For the network - advertising and money.
In general, one of the trends in Internet advertising is the implementation of the formula “widget + useful functionality for placing a widget on your website + a pleasant experience for the audience + advertising”, as Snap Shot Networks does, as well as Widgetbucks Network .
The NeoEdge Game Network with coverage of 1 million places ads in free games.
It is worth paying attention to another trend - focus on the US population, speaking Spanish (currently 8.4% of the US Internet population). The HispanoClick network places ads on Spanish-language websites.
What is the state of the Internet advertising market Runet?
Presentations of the speakers with figures, data and reviews are posted on the conference website mentioned above. I advise you to download reports on the Internet advertising market of the Runet and get acquainted, since it’s generally bad in runet (well, I think so, at least).
Thank you all for your attention. Read other posts on the marysam blog.
Source: https://habr.com/ru/post/23647/
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