Does the voice need a video
Hello! Recently, we in Alconost made two video trailers for mobile toys in approximately the same style: epic battles, swords, and Knights-Vikings. The main difference between the rollers - one with the voice of the announcer, the second - without.
We appreciated what happened, and decided to speculate why videos need a voice, in which commercials you can do without it, what are the pros and cons of voice accompaniment. Well, taking this opportunity, we wantto say hello to the community’s opinion on this matter.
Actually videos:
')
One of the main advantages of videos as a means of communication with a potential buyer is the impact on the consciousness of the viewer not only through visual images, but also through sounds and voice.
We are so arranged that our ears complement the picture that our eyes see. Evaluating the events that occur without sound, we subconsciously understand that “something is wrong”, we less trust what we see, prepare for danger. That is how our ancestors did, who, in order to survive, had to hear the approach of the enemy even before direct visual contact.
In addition, over the millennia of life in society, man has learned to perceive the subtle nuances and intonations of his voice and to make up his impression of the speaker. As a result of this, we subconsciously begin to trust information uttered in a pleasant confident voice. It turns out that the voice, its timbre and tone are another way to influence the viewer.
It is also much easier to convey emotions and form the atmosphere of a video in a voice.
And of course, it is difficult to manage without a voice where there is a need to transmit a lot of various information, for example, in a presentation, tutorial or informational video.
If the main message of the roller can be expressed in visual images (usually it is easy to do for simple and obvious products), then it is quite possible to do without a voice. In such commercials, it can be difficult to write a good narration text simply because there’s practically nothing to talk about.
In addition, in the commercials without the voice of the announcer there should be more thoughtful and high-quality graphics and animation. If in the dubbed clips, sometimes you can not “lick” the video, because the music and voice will complement it and create a holistic good impression, then in the “dumb” videos every second of the video should be self-sufficient. But in such videos you can save on recording and processing the speaker.
The most important advantage of commercials without a voice is that they are understandable to the viewer from any part of the world. And even if there is some text in the video, it will not be difficult to localize it into another language.
To localize a movie without a voice is simple: just replace the inscriptions in the video
For comparison, the localization of clips with a speaker is a rather time consuming process and resources. Translation of texts, search for announcers, evaluation of pronunciation in an unfamiliar language - these are trifles. The main problem - all the animation in the video will have to move to a new voice, which most likely will not coincide in timing with the old one. Depending on the complexity of the video, the costs at this stage can reach 50-70% of the creation of animation from scratch.
Summary: if your product is simple, if you want to convey a very simple and understandable message to your viewers, if you want to make a cheap video for viewers all over the world, you do not need a announcer. In other cases, it is better to record the voice and use the potential of the video at full capacity.
What do you think?
about the author
Alconost is engaged in the localization of applications, games and websites in 60 languages. Language translators, linguistic testing, cloud platform with API, continuous localization, 24/7 project managers, any formats of string resources.
We also make advertising and training videos - for websites selling, image, advertising, training, teasers, expliners, trailers for Google Play and the App Store.
Read more: https://alconost.com
We appreciated what happened, and decided to speculate why videos need a voice, in which commercials you can do without it, what are the pros and cons of voice accompaniment. Well, taking this opportunity, we want
Actually videos:
')
Voice clips
One of the main advantages of videos as a means of communication with a potential buyer is the impact on the consciousness of the viewer not only through visual images, but also through sounds and voice.
We are so arranged that our ears complement the picture that our eyes see. Evaluating the events that occur without sound, we subconsciously understand that “something is wrong”, we less trust what we see, prepare for danger. That is how our ancestors did, who, in order to survive, had to hear the approach of the enemy even before direct visual contact.
In addition, over the millennia of life in society, man has learned to perceive the subtle nuances and intonations of his voice and to make up his impression of the speaker. As a result of this, we subconsciously begin to trust information uttered in a pleasant confident voice. It turns out that the voice, its timbre and tone are another way to influence the viewer.
It is also much easier to convey emotions and form the atmosphere of a video in a voice.
For example, so. Teaser Darklings II
And of course, it is difficult to manage without a voice where there is a need to transmit a lot of various information, for example, in a presentation, tutorial or informational video.
Rollers without voice
If the main message of the roller can be expressed in visual images (usually it is easy to do for simple and obvious products), then it is quite possible to do without a voice. In such commercials, it can be difficult to write a good narration text simply because there’s practically nothing to talk about.
For example, as in these two commercials
In addition, in the commercials without the voice of the announcer there should be more thoughtful and high-quality graphics and animation. If in the dubbed clips, sometimes you can not “lick” the video, because the music and voice will complement it and create a holistic good impression, then in the “dumb” videos every second of the video should be self-sufficient. But in such videos you can save on recording and processing the speaker.
The most important advantage of commercials without a voice is that they are understandable to the viewer from any part of the world. And even if there is some text in the video, it will not be difficult to localize it into another language.
To localize a movie without a voice is simple: just replace the inscriptions in the video
For comparison, the localization of clips with a speaker is a rather time consuming process and resources. Translation of texts, search for announcers, evaluation of pronunciation in an unfamiliar language - these are trifles. The main problem - all the animation in the video will have to move to a new voice, which most likely will not coincide in timing with the old one. Depending on the complexity of the video, the costs at this stage can reach 50-70% of the creation of animation from scratch.
Summary: if your product is simple, if you want to convey a very simple and understandable message to your viewers, if you want to make a cheap video for viewers all over the world, you do not need a announcer. In other cases, it is better to record the voice and use the potential of the video at full capacity.
What do you think?
about the author
Alconost is engaged in the localization of applications, games and websites in 60 languages. Language translators, linguistic testing, cloud platform with API, continuous localization, 24/7 project managers, any formats of string resources.
We also make advertising and training videos - for websites selling, image, advertising, training, teasers, expliners, trailers for Google Play and the App Store.
Read more: https://alconost.com
Source: https://habr.com/ru/post/236157/
All Articles