Advertising that changes us

Or should change! Very often, socially-directed advertising campaigns, using harsh, shocking images in their creative decisions. Sometimes this technique can really affect the public and make you pay attention to those problems that we don’t think much about, drowning in solving daily household affairs.
Of course, Shockvertising also use many companies to promote their products. In general, such advertising almost always attracts attention.

There is a lot of material, so I will break this topic into several posts ...

A social advertising campaign initiated by the Brazilian government promotes careful handling of pedestrians:


Campaign directed by whaling:

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Creativity created by Parisian TBWA for a French anti-AIDS social campaign:


“If she is physically developed, it does not mean that her mind is ready for this” - this is the main idea of ​​the American campaign against sexual contact with minors.




The concept of this creative is to warn parents about the possible danger posed by the lack of moderate control over their children:


“Money is not the main thing!” Is the main message of the campaign of the Australian branch of the Red Cross, created not without the help of M & C Saatchi . In a jar there is a liquid that visually resembles blood:


A few memorable shares from Peta :














APFR campaign against domestic violence:


This creativity expresses the danger that experiments can bring with changes in the genetic code of fruits and vegetables. Campaign was conducted by Greenpeace


This BTL is created by Saatchi & Saatchi. The campaign was held in New York. The goal of the campaign was to make urban residents think that when they pee anywhere, they can be seen, and it is better to do it in places specially created for this.


Sony PSP's controversial print:


Very bold move from Deutsch Magazine:




via AD28.ru