Despite the small size of the sample, the popular vote decided that there would be a second calculation with five models from VWO.
All additional information is presented in the first
part .
In addition,
UglyKid suggested that it would be nice to bind layouts to product groups, but for this we will need a little more time. If we find the relevant information, we will definitely present it in the third part.
')
Pictures are clickable, open in current tab.Layout 6At the top of the layout are short texts describing your offer and order form (registration, feedback). To reduce possible friction, below are the logos (photos) of real customers who have already used the services of the company.
Three short explanatory texts in the center should highlight the benefits of the product (service), and user reviews, enhanced by photos, will create the effect of social proof. At the bottom are the “trust badge”.
Layout 7In the upper part, against the background of the image that relates to your product, preferably with the use of persons, there is an order (registration) form. After a detailed description of the proposal, which is divided into sub-paragraphs, the section “What our users say about us” is located. This section contains user reviews in text and video format.
At the bottom are the “trust badge”, whose task is to reduce the possible friction.
Layout 8At the top are the company logo, title and image describing your product or aimed at connecting you with your target audience. Below are the bulleted list that describes the proposals, as well as the main advantages of the product (service), and logos (photos) of customers. To the right of the list is placed the order form.
The bottom is set aside for social proof and reduced friction. For this, a personalized customer feedback with his data (first name, last name, profession) and trust badges are used.
Layout 9The key positions are occupied by the product image and offer description. On the image there is a sign indicating that a promotion is being held (a discount is offered, additional bonuses, etc.). Above the offer is placed the company logo and contact phone.
Below is a list that represents the action is deployed, as well as the order form. In addition, “trust badges” are located in the central part.
At the bottom are the logos (photos) of customers.
Layout 10In the upper left are the video and text, whose main task is to create a clear picture of the product. To the right is the order form (registration).
The central part is reserved for textual presentation of the main advantages of your service (product). Below is a personalized user review with his personal data.
