5 layouts of landing pages from VWO
Note from us:
Not so long ago on Habré met the comment that the landing pages are beginning to get rid of themselves. But it seems to us, given the trends of the foreign Internet, this conclusion is a bit premature. LPs are experiencing a period of heyday and are considered almost a panacea for e-commerce, both B2C and B2B format.
There are five layouts under the cut, some general information about what should be in each landing page and a small poll.
')
A little about the source.
Visual Website Optimizer is a website analysis and optimization company. The main activity is A / B testing, during which a comprehensive analysis of various aspects of the conversion process and all the factors that affect it is carried out. The company has extensive experience and a decent client base, in which Microsoft, Logitec and even the Russian Ichance resource are spotted.
The design of the developed layouts is based on the company's many years of experience and their knowledge of the impact of design on the conversion rate.
Pictures are clickable, open in current tab.
Proposed layouts:
Layout 1
Layout includes company logo; title; image and text representing and describing the product; there is an order form (feedback, subscription); video demonstrating users' impressions of the product, as well as their responses in the text version; short explanatory text.
Layout 2
In this layout, the video representing the product and the order form are in the first place. Below is an explanatory text, a product image (a satisfied user, a company representative), as well as user reviews and their logos (photo).
Layout 3
The longest layout of all presented. The upper part is reserved for a video with user experience, short texts describing the offer (s) and order form. Explanatory text and reviews, as well as customer logos (photos) are located at the bottom of the page.
Layout 4
Compact representation of all necessary product information. The key place is occupied by the order form and a video about the product, under which the explanatory text is placed. On the second half of the page there are comments in text format and tags confirming that the company has passed certification, has licenses, has been approved by associations, etc. (trust badge).
Layout 5
A celebration of minimalism. Nothing superfluous, product description, order form, reviews and trust badge.
A few words about the key elements of landing pages:
Headline
The title is one of the first elements of the page that the visitor pays attention to. Thus, you need a catchy heading, reinforced by a capacious subtitle, which allow the visitor to understand what will be discussed.
Content and brief descriptions
It is important to create a description of the goods, which will be sent to your target audience. For this, it is necessary to collect and analyze information that characterizes Central Asia and to build on this data when writing texts.
Be sure to write briefly and to the point. Use subsections that are a great way to focus the reader’s attention on a particular point and make the information easier to read.
Simplicity of form
The fewer points the order form contains (registration, feedback), the higher the chance that it will be filled. Try to keep the fields to a minimum by requesting information that is really useful and necessary.
Social proof
It is important to note that social proof should be aimed at your Central Asian. If your product is aimed at young professionals, provide them with feedback from the same as they.
Image and video
Images and videos are a simple and effective way to provide information about your product or to share user experiences.
Trust signs (trust badge).
Protective signs act as confirmation of your reliability and significantly reduce the friction that arises when ordering your service.
Not so long ago on Habré met the comment that the landing pages are beginning to get rid of themselves. But it seems to us, given the trends of the foreign Internet, this conclusion is a bit premature. LPs are experiencing a period of heyday and are considered almost a panacea for e-commerce, both B2C and B2B format.
There are five layouts under the cut, some general information about what should be in each landing page and a small poll.
')
A little about the source.
Visual Website Optimizer is a website analysis and optimization company. The main activity is A / B testing, during which a comprehensive analysis of various aspects of the conversion process and all the factors that affect it is carried out. The company has extensive experience and a decent client base, in which Microsoft, Logitec and even the Russian Ichance resource are spotted.
The design of the developed layouts is based on the company's many years of experience and their knowledge of the impact of design on the conversion rate.
Pictures are clickable, open in current tab.
Proposed layouts:
Layout 1
Layout includes company logo; title; image and text representing and describing the product; there is an order form (feedback, subscription); video demonstrating users' impressions of the product, as well as their responses in the text version; short explanatory text.
Layout 2
In this layout, the video representing the product and the order form are in the first place. Below is an explanatory text, a product image (a satisfied user, a company representative), as well as user reviews and their logos (photo).
Layout 3
The longest layout of all presented. The upper part is reserved for a video with user experience, short texts describing the offer (s) and order form. Explanatory text and reviews, as well as customer logos (photos) are located at the bottom of the page.
Layout 4
Compact representation of all necessary product information. The key place is occupied by the order form and a video about the product, under which the explanatory text is placed. On the second half of the page there are comments in text format and tags confirming that the company has passed certification, has licenses, has been approved by associations, etc. (trust badge).
Layout 5
A celebration of minimalism. Nothing superfluous, product description, order form, reviews and trust badge.
A few words about the key elements of landing pages:
Headline
The title is one of the first elements of the page that the visitor pays attention to. Thus, you need a catchy heading, reinforced by a capacious subtitle, which allow the visitor to understand what will be discussed.
Content and brief descriptions
It is important to create a description of the goods, which will be sent to your target audience. For this, it is necessary to collect and analyze information that characterizes Central Asia and to build on this data when writing texts.
Be sure to write briefly and to the point. Use subsections that are a great way to focus the reader’s attention on a particular point and make the information easier to read.
Simplicity of form
The fewer points the order form contains (registration, feedback), the higher the chance that it will be filled. Try to keep the fields to a minimum by requesting information that is really useful and necessary.
Social proof
It is important to note that social proof should be aimed at your Central Asian. If your product is aimed at young professionals, provide them with feedback from the same as they.
Image and video
Images and videos are a simple and effective way to provide information about your product or to share user experiences.
Trust signs (trust badge).
Protective signs act as confirmation of your reliability and significantly reduce the friction that arises when ordering your service.
Source: https://habr.com/ru/post/235087/
All Articles